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A few years ago, when the RMN trend was taking off, who would have thought that retailers would fully embrace the walled garden model. But that’s what appears to be happening.

Disney may be growing overall revenue, but it’s losing streaming subscribers. Going forward, Disney has two main priorities to keep the company moving in the right direction: content bundling and programmatic growth.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prompt And Search-umstance Google is ramping up its AI capabilities for its flagship search product, The Drum reports. During its Google I/O developer conference on Wednesday, the company announced it’s launching Search Labs, an experimental program aimed at expanding AI search functionality. The […]

On the heels of the launch of its latest supply-path optimization product, PubMatic posted $55.4 million in Q1 revenue, growing 2% YOY.

DiGiorno is paying influencers to create original TikTok soundtracks for the brand to grow awareness among Gen Z.

BuzzFeed is sticking to its conviction that journalism is old news and influencer-led video and generative AI are the future.

This isn’t another article about the death of third-party cookies.

Cookies are false precision and they always have been. Conversations about cookies and what advertisers are going to do when they’re gone are missing the point. It’s a distraction.

The US now has nine state privacy laws on the books – and the list is only going to get longer over the next couple of years.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reeling In The Green Meta reel-y wants to monetize Reels. (Sorry, had to.) Now that the company has abandoned its metaverse plans, it’s getting back to its bread and butter: advertising. The platform is testing a new performance-based pay model for Ads on […]

On Tuesday, agency holding company Stagwell reported $622 million in Q1 revenue – a 3% decrease year over year – and $53 million in Q1 net-new business, a 1% decrease YoY, according to CFO Frank Lanuto. The company’s stock was down nearly 10% on the news.