If only reopening the US economy was like flipping a switch. “But it’s just not,” said Craig Atkinson, chief client officer at performance agency Tinuiti. Reopening will be a gradual process that rolls out differently depending on vertical, region and consumer sentiment. Monday in New York City, for example, marked Phase One of reopening, but […]
To promote the summer launch of its seltzer brand, Barefoot Wines shot a commercial in January featuring a crowded pool party. Then the coronavirus happened. “We are still very committed to the launch of the seltzer and we believe in the spritzer – but we are a brand that’s consumer-first,” said Barefoot Wines VP of […]
AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. COVID-19 has changed consumers’ media habits – and their experiences with brands. “So much has been taken away from us, [people will] start to reevaluate brands in their lives, whether that’s consciously or unconsciously,” said […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Is On The Way Publishers are starting to see advertising green shoots, at least when it comes to video monetization on Facebook, Instagram, Snapchat and YouTube. CPMs, which bottomed out in mid-April, have been steadily rising to the point where they’re now not […]
AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. Tru Optik CEO and co-founder Andre Swanston’s professional journey has wended through high finance and nightclubs, ultimately landing in the world of ad tech – an industry known for many things but not racial diversity. […]
Ninety-five percent of marketers have changed their 2020 marketing plans since March, according to a Dentsu Aegis Network survey, reflecting just how acutely the pandemic has heightened the need for flexibility. “It’s either been an optimization, a budget cut, a budget increase or shifting money throughout the year to better match new consumer behaviors,” said […]
Roku is entering this year’s upfront with growing competition. With NBCUniversal’s Peacock, ViacomCBS’ Pluto TV and Fox’s Tubi available in market, as well as an ad-supported tier of WarnerMedia’s HBO Max launching next year, the OTT landscape has grown crowded. So Roku is beefing up its offering amid the pandemic by launching new products for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tying Together The Googleverse Google has undergone several re-orgs since Prabhakar Raghavan took over as SVP of advertising and commerce in 2018. And the changes are still coming. This week, Google CEO Sundar Pichai told employees that Raghavan will also lead Search, including news, […]
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. OTT is full of juggernauts. But most of these players – Netflix, Hulu, HBO Max and the rest – are going after mass audiences. Isabel Rafferty Zavala saw an opportunity to create an OTT network dedicated to Latino […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. Twitter’s decision to flag one of President Trump’s tweets with a fact-check has set a precedent for how social media […]
The IAB Tech Lab publicly unveiled a technical spec on Friday so that publishers and their partners can handle data deletion requests under the California Consumer Privacy Act (CCPA). Documentation for the spec, which is part of an overall framework for CCPA compliance, was committed to GitHub last week. Under CCPA, companies and third-party partners […]
Television upfronts normally showcase sizzle reels of upcoming shows to guide buyers’ investments. But with programming in flux due to the coronavirus pandemic, Disney’s virtual upfronts turned the sizzle to its initiatives around linear addressability, attribution, programmatic and digital platform unification. “We had more time to talk about our investment in data and technology,” said […]
The direct-to-consumer brand revolution has been going strong for a decade, but the coronavirus pandemic has created new opportunities for B2B and wholesale manufacturers to flood the consumer market. Rastelli’s, a New Jersey-based food supplier, fortuitously started a consumer branding business last year, said director of marketing Zachary Paul. Instead of selling products through grocers […]
AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher or wherever you listen to podcasts. About two weeks ago, when this podcast was recorded with Jim Squires, VP of business and media at Instagram, Facebook’s acquisition of GIPHY and the rollout of Facebook Shops were two […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. It’s become a statement of faith among those in digital advertising that first-party data – and first party-ness, in general – will become critical to companies’ […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do The Math MediaMath is pursuing strategic options, including a potential sale, Digiday reports. MediaMath has more than $500 million in debt and investments to recoup, so it’s a tough sell. Retailers such as Walmart and Target might have the balance sheets, but not […]
Advertisers responded to COVID-19 with cookie-cutter platitudes, such as “In these uncertain times” and “We’re in this together.” Now, the same brands are grappling with how to respond to protests across the country in the wake of George Floyd’s murder by Minneapolis police department officials. The challenge goes beyond whether an advertisement is on […]
The real big story this week goes well beyond digital advertising. The death of George Floyd at the hands of Minneapolis police officers ignited nationwide protests. But that murder was just the spark that ignited the firestorm. Against the backdrop of the coronavirus lockdowns, tension had been building since the deaths of Breonna Taylor, Ahmaud […]
Consent usually gets lumped in with privacy and regulatory compliance. But it’s about a lot more than that, said Romain Gauthier, CEO of French consent management platform Didomi. On Tuesday, Didomi closed a 5 million euro (roughly $5.6 million) Series A led by Breega and Bpifrance. “There is a lot of value in getting a […]
Missy Chambless and her team of marketers at WarnerMedia had big plans to promote tune-in for “Snowpiercer.” The new TNT show, which premiered in May, takes place entirely on a massive high-speed train in a dystopian future after the Earth is plunged into a second ice age. To bring “Snowpiercer” to life, they planned to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Media Vs. Trump Snapchat is the latest social media network to enforce policies that restrain President Trump’s inflammatory rhetoric. The company said it will no longer promote Trump’s account on the Snapchat Discover feed due to comments he made that could incite violence […]
AdExchanger’s Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher, or wherever you listen to podcasts. One week ago, social distancing was still at the top of our minds as we debated the steps needed to reopen. But though America’s businesses haven’t emerged from hibernation, its citizens surely have – not […]
The US agency sector will lay off about 52,000 jobs over the next two years as media spend declines 23%, Forrester predicts. Agencies are projected to cut 35,167 jobs in 2020 and 16,578 in 2021. The global picture is even starker, with the big six agency holding companies poised to eliminate an additional 49,695 […]
Six months ago, South China Morning Post decided to cut itself off from third-party data and switch to a first-party data platform. “We wanted to give the whole business – commercial and editorial – access to quality first-party insights that they could use across the whole business,” said Ian Hocking, VP of digital at South […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. Mark Zuckerberg sees himself as a defender of free speech. His detractors consider […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Richard Eisert, partner at Davis & Gilbert. The California attorney general just released a final version of the regulations implementing the California Consumer Privacy Act (CCPA), and CCPA enforcement is still […]
American adults streamed almost 142 billion hours of content during the week of May 11, up roughly 43% from a year ago, according to Nielsen. And The Trade Desk CEO Jeff Green predicted during the company’s Q1 earnings call that reach on CTV will “rival and even surpass” linear TV in the near future. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Dark If you noticed your Instagram feed flooded with black squares, it was because of Blackout Tuesday, a collective protest against racism and police brutality. Started by the music industry, major retailers and brands such as Nordstrom and Madewell soon got involved, reports […]
The Weather Channel and AMC Networks said Tuesday they have joined OpenAP, where national broadcasters can provide targetable audiences for advertisers. Both broadcasters will make their entire slate of national linear and OTT inventory available through OpenAP. Media buyers negotiate with the networks directly and activate through OpenAP, which normalizes audience definitions, day parts and […]
