Comic: Media Planner Barbie
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Publishers Drag Their Feet On Video Ad Standards; Linear Still Rules Over TV Ad Budgets
AdExchanger is taking the day off for Labor Day! The daily news round-up will return September 5. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Perverse Incentives In March, the IAB Tech Lab issued updated video ad inventory classifications and urged the ad industry to follow them. But so far, only […]
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Vevo Rocks Out To TV Distribution
Vevo, a joint venture co-owned by Universal Music Group and Sony Music Entertainment, is prioritizing monetization through streaming distribution by getting its TV channels onto more platforms beyond YouTube.
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Instacart Is An Advertising Company As Much As It Is A Grocery Delivery Service
Instacart’s S-1 makes more references to advertising than it does to “delivery,” “pickup” or “CPG.”
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OPINION: Data-Driven ThinkingTo Lower Advertising’s Carbon Footprint, We Must Accept Good News And Bad
While our ultimate and urgent goal is to reduce emissions, getting companies used to reporting even when they have higher emissions is a critical step in the process.
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Nielsen Versus The VAB; Programmatic Video Prizes Quantity Over Quality
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Two Kinds Of ECGs The TV industry is riled up over Nielsen’s plans to incorporate Amazon’s streaming data in time for the next season of Thursday Night Football. On Wednesday, the ratings giant responded to the letter the Video Advertising Bureau (VAB) sent […]
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Via Google Cloud, Typeface And GrowthLoop Power Gen AI-Infused Marketing
Enterprise generative AI company Typeface and martech company GrowthLoop draw on Google Cloud’s BigQuery to help marketers launch personalized campaigns in hours, not weeks.
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SoCal Toyota Dealers Vroom With Interactive Video Ads
The Southern California and San Diego Toyota Dealers Associations took interactive video ads from PadSquad for a test drive, using them in video spots for the 2023 Toyota bZ4X, an electric SUV.
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OPINION: The Sell SiderThe Supply And Demand Challenges Standing In The Way Of Retail Media Growth
Here are some key challenges preventing retail media from reaching its full potential, with some ideas for how to overcome them.
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Publishers Block ChatGPT’s Content Crawlers; AI Accelerates Ad Fraud
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are taking over, and publishers are fighting back. A growing list of media outlets are attempting to stop AI bots from copying their content, CNN reports. Last week, The New York Times, Reuters and CNN led […]