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»Data

The FTC’s Lina Khan And Noah Phillips Discuss The Data Privacy Stalemate, Including The ‘Surveillance Advertising’ Debate

As the FTC is deadlocked awaiting its tiebreaker appointee, both Democrat-appointed FTC commissioner Lina Khan and Republican FTC Commissioner Noah Phillips spoke at the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit. They disagree on “surveillance advertising,” including what the FTC should or shouldn’t do about online privacy.
by Alyssa Boyle // April 13th, 2022 //
»
How Free Phone Service App TextNow Turned To Alternative IDs After ATT

With mobile device IDs falling by the wayside, it’s harder than ever to monetize in-app ad inventory. The app-based phone service TextNow, which offers free calls and texting subsidized by ads, is especially vulnerable to the ongoing deprecation of mobile device IDs. The company monetizes its offering on any internet-connected device through the use of… Continue reading »
by Anthony Vargas // April 13th, 2022 //
»
Apple CEO Tim Cook Calls For A Federal Data Privacy Law And Warns Against Open App Markets Act

On Tuesday, Apple CEO Tim Cook called for a comprehensive, national privacy law in the US at the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit in Washington, DC. He also warned against the Open App Markets Act, which he argues will pare back data privacy as an unacceptable trade-off.
by Alyssa Boyle // April 12th, 2022 //
»
Kargo Buys Parsec To Build Attention-Based Mobile Currency

Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a viable metric for post-cookie mobile advertising, said Kargo CEO Harry Kargman, who declined to share how much he paid for the assets. With cookies on the way out, it’s a good time to embrace a… Continue reading »
by Anthony Vargas // March 31st, 2022 //
»
Customer retention is a beautiful thing.
How E.l.f. Turns First-Time Buyers Into Brand Loyalists

Customer retention is a beautiful thing. But it doesn’t happen without an ongoing investment in personalized customer experiences, said Ekta Chopra, chief digital officer at cosmetics brand e.l.f. “We’re not just trying to reach our current customers,” Chopra said. “We’re looking to build long-term relationships with new ones.” E.l.f.’s main mechanism to draw people in… Continue reading »
by Allison Schiff // March 18th, 2022 //
»
AI Is The Main Ingredient In Adobe’s Recipe For Post-Cookie Targeting And Personalization

Adobe is leaning on AI-powered data solutions to bridge the post-cookie identity gap. This fits into Adobe’s broader strategy of using a mixture of automation and artificial intelligence to figure out what people are looking for and predict how brands can demonstrate value for customers in the moments that matter, said Kevin Lindsay, Adobe’s director… Continue reading »
by Anthony Vargas // March 16th, 2022 //
»
Google Chief Measurement Strategist Pens Converted: A How-To For Adopting Lifetime Value Metrics

It’s a familiar story: Picking up a new pandemic hobby, while finding pockets of time away from small children. For Neil Hoyne, Google chief measurement strategist, being stuck at home meant writing a book. Converted: The Data-Driven Way to Win Customers’ Hearts, was published last month. Google doesn’t factor in heavily to the book. And… Continue reading »
by James Hercher // March 14th, 2022 //
»
How Financial Services App Klover Compensates Its Users For Their Data

In the data-centric online ecosystem, it’s typical for app users to feel like they’re a product being sold to advertisers. The financial services app Klover is betting it can flip that dynamic by offering to compensate people for their data when they use the Klover app. Paying for data is one piece of Klover’s app,… Continue reading »
by Anthony Vargas // January 28th, 2022 //
»
DMP Audigent Tests A New ID As It Aims To Face The Cookieless Future

Cookieless tech is coming out of the woodwork. With third-party cookies on the road to nowhere, data management platform Audigent has been working to develop its own cookieless identifier, which it’s calling the Hadron ID. Audigent hopes the new identifier will keep the company competitive in a world where DMPs are being supplanted by customer… Continue reading »
by Anthony Vargas // January 26th, 2022 //
»
DoubleVerify CEO Zagorski On Why Brand Suitability Is Growing Like Gangbusters

Brand suitability is proving to be a big boon for DoubleVerify’s bottom line. Revenue from its brand suitability targeting solution grew 64% year over year in Q3, and was responsible for more than 50% of its overall programmatic revenue, which clocked in at $41.9 million last quarter. The tool, called Authentic Brand Suitability, launched in… Continue reading »
by Allison Schiff // December 20th, 2021 //
»
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