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»Data

David Shim, Foursquare’s Former CEO, Has A New Startup To Unsuck Virtual Meetings

What does ad tech have in common with analytics for virtual meetings? More than you might think, according to former Foursquare CEO and Placed Founder David Shim, whose new venture, Read, launched on Wednesday with $10 million in seed funding. “A lot of ad tech founders move on to other categories, [and] when they do... Continue reading »
by Allison Schiff // September 29th, 2021 //
»
Advertiser Perceptions CDP Report: Marketers Prioritize Privacy, Indie CDPs Start To Break Through

Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent of marketers cite data compliance and ensuring consumer privacy as the top benefits of working with a CDP provider, according to the companies surveyed by Advertiser Perceptions in its wave on the CDP market covering... Continue reading »
by Allison Schiff // September 29th, 2021 //
»
Oracle Fuses Together A CDP And CRM For A Lead-Gen Tool

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP. Fusion is the first in a series of what Oracle is calling “Engineered Experiences,” its term for automating workflow processes across different business orgs... Continue reading »
by James Hercher // September 20th, 2021 //
»
TransUnion Acquires Neustar In $3.1 Billion Deal With An Eye On Identity

TransUnion has agreed to plunk down $3.1 billion in cash to acquire identity resolution provider Neustar from private equity firm Golden Gate Capital. Neustar was taken private and acquired by a group of investors led by Golden Gate in late 2016 in a deal valued at $2.9 billion – which would make Neustar’s sale to TransUnion,... Continue reading »
by Allison Schiff // September 13th, 2021 //
»
CPG Earnings Show Data-Infused Brands Who Are Upping Their Media Spending

The pandemic upended consumer buying habits – and the brands behind these products are not going back to their old ways. Many of the world’s largest food and beverage brands reported quarterly earnings in the past two weeks, and two important themes running throughout those calls was the sharp increase in advertising spend this year... Continue reading »
by James Hercher // August 10th, 2021 //
»
Academic Study Shows European Startup Investments Diminished In The Wake Of GDPR

Investment in European startups has dropped by 36% compared to American or other global startups since the rollout of GDPR. At least, that’s what the data shows in a report published in the academic journal Marketing Science this month. The new report, titled “The Short-Run Effects of the General Data Protection Regulation on Technology Venture... Continue reading »
by James Hercher // August 6th, 2021 //
»
Cloud Data Company Snowflake Gives Ad Tech A Boost By Joining UID2

The Unified ID 2.0 (UID2), the programmatic industry’s open web advertising identifier, has steadily added to its partnership roster of brands, agencies, ad tech vendors and publishers in the past couple years, becoming the most-used ID aside from walled garden platforms like Google, Facebook and Amazon. But UID2’s newest addition is perhaps its most interesting... Continue reading »
by James Hercher // July 16th, 2021 //
»
Amperity Raises $100 Million As The CDP Category Grows Up

The customer data platform (CDP) craze isn’t over yet. The CDP startup Amperity raised $100 million on Tuesday at a valuation of a little more than $1 billion dollars. The new round brings Amperity’s total funding to $187 million. Amperity last raised $50 million in Series C funding in 2019. The billion-dollar valuation mints Amperity... Continue reading »
by James Hercher // July 13th, 2021 //
»
Magnite Moving Ahead With Alternative To Third-Party Cookies

Though Google announced last week that it would delay the phase-out of third-party cookies for nearly two years, sell-side platform Magnite has no plans to slow down its push to create an identity solution using first-party data to reach audiences. “It’s great that we have more time … but we as an industry still need... Continue reading »
by Tony Rifilato // June 29th, 2021 //
»
Mondelez Isn’t Afraid To Get Its Hands Dirty On The Road To Clean Data

There was a time in the recent past when anytime Jon Halvorson, Mondelez’s global VP of consumer experience, wanted access to his brand’s own first-party data, the request would trigger a prolonged, nearly farcical chain of events. First, Halvorson would have to email his Google rep. Then his Google rep would email Mondelez’s agency. Then... Continue reading »
by Allison Schiff // June 28th, 2021 //
»
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