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»Data

Foursquare And Factual Bet That The Future Of Location Data Is About More Than Advertising

It’s been a big week for location data-related deals. PlaceIQ acquired location data and measurement company Freckle IoT on Tuesday. And a day before, Foursquare said it would merge with Factual. Together, Foursquare and Factual have more than $150 million in combined revenue, data derived from over 500 million devices worldwide and 400+ employees. The... Continue reading »
by Allison Schiff // April 8th, 2020 //
»
AdWanted Acquires SRDS From Bain-Owned Kantar To Help Print Pubs Do Data-Driven Ad Sales

M&A is at an all-time low due to coronavirus fears, but some deals are getting done even in challenged sectors. On Tuesday, Bain Capital divested itself of SRDS, a 101-year-old business within Kantar that compiles contact info, audience insights and ad rates for more than 6,700 B2B and consumer-facing US-based traditional media sources. The acquirer... Continue reading »
by Allison Schiff // April 1st, 2020 //
»
Data Companies Navigate The Tension Between Giving Stuff Away For Free During COVID-19 – And Being Accused Of Opportunism

Companies are in the giving spirit in the age of coronavirus. Data companies are giving their data away for free, service providers are waiving their fees, ed tech companies are providing free access to their platforms, publishers are taking down their paywalls. The impulse is usually genuine. The challenge is spreading the word so people... Continue reading »
by Allison Schiff // March 24th, 2020 //
»
Indie CDPs Need To Do A Way Better Job Explaining Their Value

When it comes to use, familiarity, market share and mindshare in the customer data platform (CDP) ecosystem, the big marketing clouds lead their smaller indie counterparts by a mile. But a peek under the hood reveals a more nuanced story. The marketing clouds are sucking all the air out of the room, but it’s the... Continue reading »
by Allison Schiff // March 10th, 2020 //
»
Amperity: When It Comes To Selling CDP Tech, Honesty Is The Best Policy

This is the third in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle and Acquia-owned AgilOne. Amperity is more than happy to explain to clients and prospects what its technology isn’t designed for. Candor helps win deals, said CEO Kabir Shahani, who co-founded the company in 2016. Amperity came out of stealth mode... Continue reading »
by Allison Schiff // March 10th, 2020 //
»
Can LiveRamp Survive The Cookie Apocalypse?

Although LiveRamp prefers to publicly minimize its reliance on third-party cookies, those little text files are the glue that connects offline data with web browsing. “Put it like this,” said Ari Paparo, CEO and co-founder of Beeswax. “If cookies disappeared tomorrow, LiveRamp would be very affected.” To be fair, that would be true for most... Continue reading »
by Allison Schiff // March 9th, 2020 //
»
MParticle Lands $45 Million Series D With An Eye On Data Quality

Customer data platform mParticle has raised a $45 million Series D round to invest in data quality tools, data governance and partnerships. Led by Arrowroot Capital, the haul, announced Monday, brings total funding to $121 million for a company founded well before the category became a mar tech investment darling. “The space is hot,” said... Continue reading »
by Allison Schiff // March 2nd, 2020 //
»
Acquia-Owned AgilOne Holds Its Own In The Crowded CDP Market With A Combo Of Analytics And Execution

This is the second in AdExchanger’s “Meet the CDPs” series. Read other interviews with mParticle and Amperity. A customer data platform is about a lot more than simply combining data. The real promise of a CDP is analytics, said Omer Artun, chief science officer at Acquia, a SaaS digital experience platform owned by Vista Equity... Continue reading »
by Allison Schiff // March 2nd, 2020 //
»
MParticle Says Thanks To The Marketing Clouds For Validating The CDP Space, But Scoffs At Their Solutions

This is the first in AdExchanger’s “Meet the CDPs” series. Read other interviews with Acquia-owned AgilOne and Amperity. When mParticle was founded in 2012, the moniker “customer data platform” didn’t exist yet. David Raab, founder of the CDP Institute, wouldn’t coin the term until 2013. And so mParticle jury-rigged a new category for itself in... Continue reading »
by Allison Schiff // February 25th, 2020 //
»
Hitwise Shuts Down Less Than A Month After Jumpshot Closes Shop

It’s a rough time to be in the clickstream data analytics biz. On Tuesday, Connexity-owned Hitwise announced that it would cease US operations. The closure is “due to events outside of our control,” Hitwise said on its homepage. “This is a very sad time for us at Hitwise after 20 years of operations providing first-to-market... Continue reading »
by Allison Schiff // February 18th, 2020 //
»
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