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»Data

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising

Microsoft is souping up its CDP. Advertisers using Microsoft’s year-old customer data platform – Dynamics 365 Customer Insights – to house their first-party data can now activate that data through the Microsoft Advertising platform, the company said Tuesday at its Business Applications Summit. The first-party segments can also be used to reach audiences through Facebook... Continue reading »
by Allison Schiff // May 4th, 2021 //
»
60% Of School Apps Are Improperly Sharing Student Data With Third Parties

The kids are online, but their data is not all right. The majority of school utility apps used by kids and parents are pervasively sharing student data with third parties through advertising and analytics software development kits (SDKs), including those provided for free by Google and Facebook. On average, school apps have more than 10... Continue reading »
by Allison Schiff // May 4th, 2021 //
»
Epsilon Is Making Its Identity Platform Interoperable With Unified ID 2.0

On Thursday, Publicis-owned Epsilon became the latest company to support Unified ID 2.0. UID 2.0 is an open-source industry initiative, originated by The Trade Desk, that aims to develop an alternative to third-party cookies by replacing them with hashed or encrypted email addresses. Specifically, Publicis clients can activate Epsilon’s proprietary CORE ID (which stands for... Continue reading »
by Allison Schiff // April 8th, 2021 //
»
Twilio-Segment’s CEO Peter Reinhardt On Life After A Multi-Billion Acquisition

The $3.2 billion price tag on cloud communications platform Twilio’s acquisition of CDP Segment in October was sexy. But the data problem Segment aims to solve, although vitally important, is often considered less so, says Peter Reinhardt, co-founder of Segment and CEO of a new entity called Twilio-Segment that’s working on building a platform to... Continue reading »
by Allison Schiff // April 1st, 2021 //
»
LiveRamp Acquires Privacy-Focused Tech Company DataFleets

LiveRamp has locked in a deal to acquire Silicon Valley-based tech startup DataFleets for $68 million. DataFleets has a cloud-based technology that allows businesses to securely merge and analyze data in a privacy-safe way. The acquisition is part of LiveRamp’s growing focus on data protection capabilities. As part of the deal, which includes some assumed equity... Continue reading »
by Tony Rifilato // February 8th, 2021 //
»
Marriott Adapts To The New Normal By Partnering With Verizon Media

Marriott hit the reset button on its media strategy last year as the COVID-19 pandemic brought the travel industry to a halt and forced the world’s largest hotel company to find dynamic ways to reach a new type of traveler. Marriott International saw its occupancy demand – and revenue per available room – plummet 90% at... Continue reading »
by Tony Rifilato // February 8th, 2021 //
»
GroupM Launches New Data Ethics Tool To Mitigate Brand Risk

GroupM launched a tool in beta on Monday designed to help marketers determine the potential ethical risks associated with a data-driven campaign from a consumer perspective. Launched in partnership with Unilever, GroupM’s Data Ethics Compass claims it’s the industry’s first ever tool to incorporate ethical decision making into data-driven media tactics, and to help prioritize... Continue reading »
by Tony Rifilato // February 2nd, 2021 //
»
Comscore released a solution for audience targeting and activation on Monday that relies on contextual signals rather than cookies.
Comscore Is Evolving Its Audience Targeting Tool Away From Cookies

Comscore released a solution for audience targeting and activation on Monday that relies on contextual signals rather than cookies. You’d be forgiven for asking the question, “Wait, Comscore has tools for targeting?” It does. Although far more well well-known for its media measurement capabilities, Comscore has had its own suite of audience and contextual targeting... Continue reading »
by Allison Schiff // January 11th, 2021 //
»
Demandbase’s July acquisition of B2B marketing vendor Engagio is bearing fruit.
Demandbase Releases Revamped B2B Marketing Platform Using Tech From Its Engagio Deal

Demandbase’s July acquisition of B2B marketing vendor Engagio is bearing fruit. On Tuesday, Demandbase released a new version of its platform called Demandbase One, which combines its existing marketing automation and account-based marketing offerings with inbound B2B marketing capabilities from Engagio. Demandbase One includes the core Demandbase ABM platform, which uses predictive analytics to help... Continue reading »
by Allison Schiff // November 11th, 2020 //
»
Cory Munchbach, COO, BlueConic
BlueConic: You’re Not A CDP If You Outsource Data Management

This is the 13th installment in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe and Treasure Data. The marketing clouds are taking up a lot of mindshare as they belatedly foray into the CDP category. But “you’d be surprised at the number... Continue reading »
by Allison Schiff // November 2nd, 2020 //
»
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