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»Data

DoubleVerify CEO Zagorski On Why Brand Suitability Is Growing Like Gangbusters

Brand suitability is proving to be a big boon for DoubleVerify’s bottom line. Revenue from its brand suitability targeting solution grew 64% year over year in Q3, and was responsible for more than 50% of its overall programmatic revenue, which clocked in at $41.9 million last quarter. The tool, called Authentic Brand Suitability, launched in... Continue reading »
by Allison Schiff // December 20th, 2021 //
»
Steve Glantz, CRO, Convizit
Convizit Is On A Mission To Bring Context To Website Analytics

A click can only tell you so much. Say someone clicks on a webpage 10 times in a row. That can either mean the person is a super-annoyed rage clicker who can’t find what they want – or a customer having a good experience clicking on multiple product pictures before making a purchase. Tracking the click... Continue reading »
by Allison Schiff // December 13th, 2021 //
»
Criteo’s CEO Megan Clarken On Why The IPONWEB Deal Is All About First-Party Data

When Criteo CEO Megan Clarken and IPONWEB CEO Boris Mouzykantskii were hanging out in the green room at AdExchanger’s Programmatic IO event in October in New York City waiting for their session to start – they were on a panel together about the cookieless future – it was … a little awkward. That’s because Criteo and IPONWEB... Continue reading »
by Allison Schiff // December 10th, 2021 //
»
Criteo To Acquire IPONWEB For $380 Million

Criteo is buying IPONWEB, the engineering company that built most of the underlying infrastructure for the ad tech ecosystem. The deal, announced on Thursday, is valued at $380 million and represents a huge chess move on the part of Criteo. So, what does Criteo get from acquiring the company responsible for building the foundation of... Continue reading »
by Allison Schiff // December 9th, 2021 //
»
How Aerospike Built A Business To Serve The Data-Obsessed Ad Tech Category

As the ad tech industry matures, vendor types historically focused on other markets are expanding to meet its needs. Media and advertising, for example, is now Snowflake’s biggest business vertical, and payment solutions provider FastPay is helping publishers and ad tech companies manage reconciliation and accounting gaps between when ad campaigns are served and advertisers... Continue reading »
by James Hercher // November 30th, 2021 //
»
Warner Music Launches WMX, Its First-Party Media Platform Play

If you’ve heard enough about publishers launching their own first-party media platforms … stop reading. And maybe take a vacation for the next year or two. Warner Music Group (WMG) is the latest to throw its hat in the ring, with the launch on Thursday of a rebranded agency and ad tech business geared specifically... Continue reading »
by James Hercher // November 19th, 2021 //
»
Conagra Data Scientist Brian Archey On Why Retail Data Should Be Bigger Than Retail Media

The retail data revolution is constrained by its laser-focus on advertising, if you ask Brian Archey, Conagra Brand’s sr. director of data science and analytics. Clean room data environments are the playgrounds of digital marketers, who use them for audience extension and analytics. But these cloud-based services hold more promise as business intelligence tools, Archey... Continue reading »
by James Hercher // November 16th, 2021 //
»
To Accrue First-Party Data, Food & Beverage Brands Try Out Sales Gimmicks

Pokémon Oreos, limited edition Sour Patch Kids, Heinz Halloween outfits and McDonald’s BTS meals. As brands go all-in on ecommerce and digital data, there’s been a notable recent uptick in their efforts to acquire first-party ecom data by dangling personalized or limited-edition products. Savvy kids might even call them thirsty, even as they enter their... Continue reading »
by James Hercher // November 5th, 2021 //
»
Why Trade Desk Vet David Danziger Jumped To Clean Room Startup Habu

The market for first-party cloud data services has exploded. InfoSum raised $65 million in August at a valuation of $300 million, up from $100 million after a funding round last year. Brian Lesser left AT&T-owned Xandr last December to serve as InfoSum’s CEO. And then there’s Snowflake, the cloud data company that went public last... Continue reading »
by James Hercher // October 28th, 2021 //
»
One year after acquiring the CDP Segment, cloud communications API platform Twilio is making its first foray into martech with Twilio Engage.
Cloud Giant Twilio Is Getting Into Mar Tech

One year after acquiring the customer data platform Segment, cloud communications API platform Twilio is making its first foray into mar tech. On Wednesday, Twilio launched Twilio Engage, a next-gen marketing cloud of sorts that aims to take on traditional marketing clouds by taking the pipes Segment built to process, query and segment data and... Continue reading »
by Allison Schiff // October 20th, 2021 //
»
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