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»Data

Data Companies Navigate The Tension Between Giving Stuff Away For Free During COVID-19 – And Being Accused Of Opportunism

Companies are in the giving spirit in the age of coronavirus. Data companies are giving their data away for free, service providers are waiving their fees, ed tech companies are providing free access to their platforms, publishers are taking down their paywalls. The impulse is usually genuine. The challenge is spreading the word so people... Continue reading »
by Allison Schiff // March 24th, 2020 //
»
Indie CDPs Need To Do A Way Better Job Explaining Their Value

When it comes to use, familiarity, market share and mindshare in the customer data platform (CDP) ecosystem, the big marketing clouds lead their smaller indie counterparts by a mile. But a peek under the hood reveals a more nuanced story. The marketing clouds are sucking all the air out of the room, but it’s the... Continue reading »
by Allison Schiff // March 10th, 2020 //
»
Amperity: When It Comes To Selling CDP Tech, Honesty Is The Best Policy

This is the third in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle and Acquia-owned AgilOne. Amperity is more than happy to explain to clients and prospects what its technology isn’t designed for. Candor helps win deals, said CEO Kabir Shahani, who co-founded the company in 2016. Amperity came out of stealth mode... Continue reading »
by Allison Schiff // March 10th, 2020 //
»
Can LiveRamp Survive The Cookie Apocalypse?

Although LiveRamp prefers to publicly minimize its reliance on third-party cookies, those little text files are the glue that connects offline data with web browsing. “Put it like this,” said Ari Paparo, CEO and co-founder of Beeswax. “If cookies disappeared tomorrow, LiveRamp would be very affected.” To be fair, that would be true for most... Continue reading »
by Allison Schiff // March 9th, 2020 //
»
MParticle Lands $45 Million Series D With An Eye On Data Quality

Customer data platform mParticle has raised a $45 million Series D round to invest in data quality tools, data governance and partnerships. Led by Arrowroot Capital, the haul, announced Monday, brings total funding to $121 million for a company founded well before the category became a mar tech investment darling. “The space is hot,” said... Continue reading »
by Allison Schiff // March 2nd, 2020 //
»
Acquia-Owned AgilOne Holds Its Own In The Crowded CDP Market With A Combo Of Analytics And Execution

This is the second in AdExchanger’s “Meet the CDPs” series. Read the first interview with mParticle. A customer data platform is about a lot more than simply combining data. The real promise of a CDP is analytics, said Omer Artun, chief science officer at Acquia, a SaaS digital experience platform owned by Vista Equity Partners.... Continue reading »
by Allison Schiff // March 2nd, 2020 //
»
MParticle Says Thanks To The Marketing Clouds For Validating The CDP Space, But Scoffs At Their Solutions

This is the first in AdExchanger’s “Meet the CDPs” series. When mParticle was founded in 2012, the moniker “customer data platform” didn’t exist yet. David Raab, founder of the CDP Institute, wouldn’t coin the term until 2013. And so mParticle jury-rigged a new category for itself in the interim: mobile data automation platform. At the... Continue reading »
by Allison Schiff // February 25th, 2020 //
»
Hitwise Shuts Down Less Than A Month After Jumpshot Closes Shop

It’s a rough time to be in the clickstream data analytics biz. On Tuesday, Connexity-owned Hitwise announced that it would cease US operations. The closure is “due to events outside of our control,” Hitwise said on its homepage. “This is a very sad time for us at Hitwise after 20 years of operations providing first-to-market... Continue reading »
by Allison Schiff // February 18th, 2020 //
»
Data Startup Habu, Created By Former Krux Execs, Isn’t A DMP Or A CDP – So, What Is It?

Four former Krux and Salesforce executives launched a marketing data startup called Habu this week to help with omnichannel orchestration – just don’t call it a customer data platform. Habu, which means “hub” in Japanese, is positioning itself as a modular operating system for marketing data. Put another way, data management platforms failed to fulfill their... Continue reading »
by Allison Schiff // February 14th, 2020 //
»
As Marketing Clouds Enter The CDP Category, Simon Data's CEO Charts A Different Course

Like a handful of companies thrust into the CDP category, Simon Data predates the acronym’s hype. Simon Data co-founder and CEO Jason Davis saw the need for a data layer accessible to marketing while working at Etsy, which acquired his first startup Adtuitive, an automated ad tool for small businesses, in 2009. He wanted to... Continue reading »
by Sarah Sluis // January 28th, 2020 //
»
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