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»Data

LiveRamp Acquires Privacy-Focused Tech Company DataFleets

LiveRamp has locked in a deal to acquire Silicon Valley-based tech startup DataFleets for $68 million. DataFleets has a cloud-based technology that allows businesses to securely merge and analyze data in a privacy-safe way. The acquisition is part of LiveRamp’s growing focus on data protection capabilities. As part of the deal, which includes some assumed equity... Continue reading »
by Tony Rifilato // February 8th, 2021 //
»
Marriott Adapts To The New Normal By Partnering With Verizon Media

Marriott hit the reset button on its media strategy last year as the COVID-19 pandemic brought the travel industry to a halt and forced the world’s largest hotel company to find dynamic ways to reach a new type of traveler. Marriott International saw its occupancy demand – and revenue per available room – plummet 90% at... Continue reading »
by Tony Rifilato // February 8th, 2021 //
»
GroupM Launches New Data Ethics Tool To Mitigate Brand Risk

GroupM launched a tool in beta on Monday designed to help marketers determine the potential ethical risks associated with a data-driven campaign from a consumer perspective. Launched in partnership with Unilever, GroupM’s Data Ethics Compass claims it’s the industry’s first ever tool to incorporate ethical decision making into data-driven media tactics, and to help prioritize... Continue reading »
by Tony Rifilato // February 2nd, 2021 //
»
Comscore released a solution for audience targeting and activation on Monday that relies on contextual signals rather than cookies.
Comscore Is Evolving Its Audience Targeting Tool Away From Cookies

Comscore released a solution for audience targeting and activation on Monday that relies on contextual signals rather than cookies. You’d be forgiven for asking the question, “Wait, Comscore has tools for targeting?” It does. Although far more well well-known for its media measurement capabilities, Comscore has had its own suite of audience and contextual targeting... Continue reading »
by Allison Schiff // January 11th, 2021 //
»
Demandbase’s July acquisition of B2B marketing vendor Engagio is bearing fruit.
Demandbase Releases Revamped B2B Marketing Platform Using Tech From Its Engagio Deal

Demandbase’s July acquisition of B2B marketing vendor Engagio is bearing fruit. On Tuesday, Demandbase released a new version of its platform called Demandbase One, which combines its existing marketing automation and account-based marketing offerings with inbound B2B marketing capabilities from Engagio. Demandbase One includes the core Demandbase ABM platform, which uses predictive analytics to help... Continue reading »
by Allison Schiff // November 11th, 2020 //
»
Cory Munchbach, COO, BlueConic
BlueConic: You’re Not A CDP If You Outsource Data Management

This is the 13th installment in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe and Treasure Data. The marketing clouds are taking up a lot of mindshare as they belatedly foray into the CDP category. But “you’d be surprised at the number... Continue reading »
by Allison Schiff // November 2nd, 2020 //
»
For the past two years, Pandora has been working with ActionIQ, a customer data platform that focuses on enterprise customers.
Pandora Tunes Up Its Data Strategy With The Next Generation Of ActionIQ’s CDP

Scaling your marketing ops isn’t an easy task when you’ve got 60 million monthly active users and a massive store of historical data going back nearly two decades. Just ask Pandora. “It’s been a really big challenge for us,” said David Hassler, director of software engineering at the music streaming platform. For the past two... Continue reading »
by Allison Schiff // October 29th, 2020 //
»
Data and identity
The Trade Desk And LiveRamp Unite On Identity; Unified ID 2.0 To Become Part Of LiveRamp’s ATS

The Trade Desk is making its first bid for ubiquity for the Unified ID 2.0. Through a partnership with LiveRamp, announced on Tuesday, publishers will be able to access Unified ID 2.0, which is being built by The Trade Desk, through LiveRamp’s Authenticated Traffic Solution (ATS), and buyers will be able to transact using LiveRamp’s... Continue reading »
by Allison Schiff // October 27th, 2020 //
»
Like its cohorts in the cloud – Salesforce, Adobe, Oracle and Microsoft – SAP is positioning its CDP mainly as a customer experience play.
We’ve Got One Too: SAP Launches Its Customer Data Platform

When it rains, it pours … CDP news. On Wednesday, two days after Twilio said it would pay $3.2 billion to acquire CDP Segment, SAP said it will release its enterprise customer data platform globally next month. SAP first teased its plan to roll out a CDP in May of last year. Like its cohorts... Continue reading »
by Allison Schiff // October 14th, 2020 //
»
Why Twilio’s Mega Acquisition Of Segment Is – And Isn’t – A Validation Of The CDP Category

CDP acquisitions are a bit like snowflakes, no two have been quite alike, at least not so far. Cloud communications platform Twilio’s $3.2 billion all-stock purchase of Segment, confirmed on Monday, is the latest example. Notable acquirers in the space have included a British multibillion-dollar semiconductor firm, an American multinational financial services brand and the... Continue reading »
by Allison Schiff // October 13th, 2020 //
»
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