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»Data

Adobe’s CDP Is Generally Available – Add It To The Pile

You can’t swing a cat these days without hitting a customer data platform. On Thursday, Adobe made the CDP capabilities within Adobe Experience Platform generally available after a roughly five-month beta period. Earlier this week, Microsoft got vocal about its new CDP offering, and Salesforce, whose CDP is still in beta, has multiple CDP-related sessions... Continue reading »
by Allison Schiff // November 14th, 2019 //
»
CDP Amperity Acquires Custora For Its Predictive Analytics

Here comes the customer data platform consolidation: Amperity is buying customer analytics platform Custora to help clients do more with their data in a merger announced on Tuesday. Kabir Shahani, Amperity’s CEO and co-founder, declined to share a deal price. The companies will spend the first 100 days following the acquisition focused on fully integrating... Continue reading »
by Allison Schiff // November 5th, 2019 //
»
Limits On Targeting Hurt Revenue – Just Look At Twitter’s Unfortunate Q3 Earnings

Twitter’s stock fell like a lead balloon Thursday morning – down as much as 20% in pre-market trading – after reporting an anemic third quarter. According to Twitter, revenue took a hit in Q3 thanks to a bit of seasonality in July and August and a few ad product-related “bugs” that it’s working to fix.... Continue reading »
by Allison Schiff // October 24th, 2019 //
»
Marketers Are Going Straight To Exchanges For Ultimate Data Transparency

As marketers seek more transparency into their programmatic buys, they’re bypassing their demand-side platforms and going straight to exchanges and publishers to ask for log-level data about the bids they’ve won and lost. More than a dozen of the most hands-on, sophisticated marketers – including P&G, L’Oréal, T-Mobile and Bayer – are leading the charge.... Continue reading »
by Sarah Sluis // October 24th, 2019 //
»
How AB InBev, Target And Bank Of America Use Customer Data To Inform Messaging

The use of data in creative messaging has been talked about for years. But marketers are finally acting. At the ANA Masters conference in Orlando, Florida, last week, they showed how they create relevant messages and drive growth by using customer data. Marketers want data analysis to be “always-on,” instead of through formal market research... Continue reading »
by Sarah Sluis // October 8th, 2019 //
»
Everything You Need To Know About DNS Encryption – And Why Google May Not Be Doing Evil

Google’s Chrome and Mozilla’s Firefox are both separately advocating the move to a new encrypted internet protocol called DNS over HTTPS aimed at improving cybersecurity on the web. But internet service providers (ISPs) are up in arms, and Congress is dubious of the motivation, at least in Google’s case. What’s going on and what does... Continue reading »
by Allison Schiff // October 8th, 2019 //
»
Data And Jimmy Kimmel: SAP’s Marketing Strategy Goes Beyond B2B Decision Makers

This week, the enterprise tech company SAP ran a native ad on “Jimmy Kimmel Live!” in the form of a skit, where Kimmel’s assistant Guillermo showed how SAP made his life better. The spot wasn’t an obvious choice for the B2B brand. But Chief Marketing Officer Alicia Tillman made the decision after data showed SAP... Continue reading »
by Sarah Sluis // October 4th, 2019 //
»
Tapad CEO On Cross-Device Graphs And Where Its Data Comes From (Hint: Not Telenor)

The cross-device company Tapad was an early mover in an ongoing trend where ad tech data companies divest themselves of their media sales businesses. In January 2018, Tapad – owned by the Norwegian telco Telenor – offloaded its DSP to Brand Networks, and since then, its peers like Drawbridge and PlaceIQ have attempted similar pirouettes.... Continue reading »
by James Hercher // September 24th, 2019 //
»
Ad Tech Vet Jason Kelly Brings Programmatic Mindset To Airline Industry

Jason Kelly is returning to his old stomping grounds, the flight travel industry, with the launch of an airline revenue management system (RMS) called Kambr, backed by a $4 million funding round. Kelly spent a decade managing online sales and revenue for airlines before getting into advertising technology in 2007 with Rapt, a digital monetization... Continue reading »
by James Hercher // September 16th, 2019 //
»
Lotame CEO On Launching A Private Data Exchange, And Why The New DMPs Are “Fool's Gold”

Point solution technology often gets a bad rap, but that’s exactly what Lotame wants to be. Lotame, which started life as a data management platform (DMP) for publishers, has been systematically unstacking itself to make parts of its DMP available a la carte, including a connected TV product suite and firehose access to Lotame’s global... Continue reading »
by Allison Schiff // September 11th, 2019 //
»
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