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»Data

Data Startup Habu, Created By Former Krux Execs, Isn’t A DMP Or A CDP – So, What Is It?

Four former Krux and Salesforce executives launched a marketing data startup called Habu this week to help with omnichannel orchestration – just don’t call it a customer data platform. Habu, which means “hub” in Japanese, is positioning itself as a modular operating system for marketing data. Put another way, data management platforms failed to fulfill their... Continue reading »
by Allison Schiff // February 14th, 2020 //
»
As Marketing Clouds Enter The CDP Category, Simon Data's CEO Charts A Different Course

Like a handful of companies thrust into the CDP category, Simon Data predates the acronym’s hype. Simon Data co-founder and CEO Jason Davis saw the need for a data layer accessible to marketing while working at Etsy, which acquired his first startup Adtuitive, an automated ad tool for small businesses, in 2009. He wanted to... Continue reading »
by Sarah Sluis // January 28th, 2020 //
»
Ad Tech Vets Look To Bring Their Data Expertise To Actual Vets

Ad tech expertise is increasingly finding its way out of the advertising industry and into seemingly unrelated verticals. The most recent example is Petabyte, a veterinarian and pet industry technology company that launched last month. The company’s initial product is a vet clinic management solution called Rhapsody. Petabyte CEO Michael Hyman and President Tim Mahlman... Continue reading »
by James Hercher // January 28th, 2020 //
»
DMP Market Entering Period Of Volatility, According To Advertiser Perceptions

Marketers aren’t switching off of their DMPs – yet. But they’re considering solutions that are less cost-heavy and more integrated with paid media. DMPs from Oracle, Salesforce and Adobe have always been the most-used platforms in previous Advertiser Perceptions reports, and they still are in the research firm’s latest report, released Wednesday. But their favor... Continue reading »
by Alison Weissbrot // December 18th, 2019 //
»
Can Unique Music Industry Data Elevate Audigent’s DMP And Trading Desk?

The music industry is coming to ad tech. Behavioral and affinity data about music artists can create valuable targeting information for the right advertising campaign. Imagine being able to target people who have visited a hip-hop artist’s tour site or watched an artist’s YouTube video. But the giant music labels didn’t package that data for... Continue reading »
by Sarah Sluis // December 16th, 2019 //
»
Oversold And Overpromised: Marketers Move Away From DMPs

Data management platforms (DMPs) were once painted as a panacea for all of a marketer’s data needs – from collection, to harmonization to segmentation and syndication. But marketers have since cooled on the technology, concluding that it‘s too disjointed to perform many of the functions promised. Marketers tell AdExchanger they have struggled to achieve ROI,... Continue reading »
by Alison Weissbrot // December 16th, 2019 //
»
New Salesforce Marketing Cloud CEO Adam Blitzer Doubles Down On CDP

The Salesforce Marketing Cloud is crowning a new leader. Longtime Salesforce vet Adam Blitzer will take the CEO reins from Bob Stutz this month. But the business strategy will remain the same: customer data platform (CDP) all the way. Salesforce introduced its CDP service, called “Customer 360,” in June, and Blitzer colored in more detail... Continue reading »
by James Hercher // November 25th, 2019 //
»
Adobe’s CDP Is Generally Available – Add It To The Pile

You can’t swing a cat these days without hitting a customer data platform. On Thursday, Adobe made the CDP capabilities within Adobe Experience Platform generally available after a roughly five-month beta period. Earlier this week, Microsoft got vocal about its new CDP offering, and Salesforce, whose CDP is still in beta, has multiple CDP-related sessions... Continue reading »
by Allison Schiff // November 14th, 2019 //
»
CDP Amperity Acquires Custora For Its Predictive Analytics

Here comes the customer data platform consolidation: Amperity is buying customer analytics platform Custora to help clients do more with their data in a merger announced on Tuesday. Kabir Shahani, Amperity’s CEO and co-founder, declined to share a deal price. The companies will spend the first 100 days following the acquisition focused on fully integrating... Continue reading »
by Allison Schiff // November 5th, 2019 //
»
Limits On Targeting Hurt Revenue – Just Look At Twitter’s Unfortunate Q3 Earnings

Twitter’s stock fell like a lead balloon Thursday morning – down as much as 20% in pre-market trading – after reporting an anemic third quarter. According to Twitter, revenue took a hit in Q3 thanks to a bit of seasonality in July and August and a few ad product-related “bugs” that it’s working to fix.... Continue reading »
by Allison Schiff // October 24th, 2019 //
»
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