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»Data

Addressing Signal Loss At Programmatic I/O

There will be no silver-bullet solution when it comes to advertising signal loss, but instead a patchwork quilt. These mixed (but apt) metaphors were invoked by Paul Bannister, chief strategy officer for CafeMedia, at AdExchanger’s Programmatic I/O event in Las Vegas this week. Bannister and fellow panelist Nirish Parsad, emerging tech practice lead at Tinuiti,… Continue reading »
by Anthony Vargas // May 26th, 2022 //
»
To Measure Hybrid Transactions, Opted-In Location Data Is Getting A Dose Of AI

Retracing the customer journey from impression to transaction is the holy grail of marketing attribution. But consumer behavior is messy. In today’s hybrid retail environment, customers can window shop in person or comparison shop online before completing their purchase in a store or on the internet. Or they partake in “buy online, pick up in… Continue reading »
by Anthony Vargas // May 18th, 2022 //
»
How Charlotte Tilbury Used AI To Deepen Its Data Pool

Despite what you may have heard, artificial intelligence (AI) is not a magic solution for every problem facing the ad industry. But AI can help advertisers optimize the performance of their campaigns. Luxury beauty brand Charlotte Tilbury, for example, recently tested a custom integration with Scibids, a company that specializes in AI-based marketing solutions for… Continue reading »
by Anthony Vargas // May 12th, 2022 //
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Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution
by Anthony Vargas // April 20th, 2022 //
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Getting Children’s Privacy Right Requires Opening Your Eyes

Data privacy is a hot topic, but children’s privacy is often kept on the backburner. Compliance with child data protection laws is hard to get right because it involves determining the exact age of your audience – and playing by different rules accordingly. Staying on the right side of COPPA isn’t easy.
by Alyssa Boyle // April 15th, 2022 //
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Land O’Lakes Is Feeding Its Personalization Program With A CDP And Smarter Analytics

Roughly three years ago, dairy and food manufacturer Land O’Lakes tested a customer data platform (CDP) to help with site optimization. People who visited pages about horse management, for example, or how to set up a home chicken coop, were targeted with relevant ads. Land O’Lakes sells farm feed and equipment, not just products you… Continue reading »
by James Hercher // April 14th, 2022 //
»
The FTC’s Lina Khan And Noah Phillips Discuss The Data Privacy Stalemate, Including The ‘Surveillance Advertising’ Debate

As the FTC is deadlocked awaiting its tiebreaker appointee, both Democrat-appointed FTC commissioner Lina Khan and Republican FTC Commissioner Noah Phillips spoke at the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit. They disagree on “surveillance advertising,” including what the FTC should or shouldn’t do about online privacy.
by Alyssa Boyle // April 13th, 2022 //
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How Free Phone Service App TextNow Turned To Alternative IDs After ATT

With mobile device IDs falling by the wayside, it’s harder than ever to monetize in-app ad inventory. The app-based phone service TextNow, which offers free calls and texting subsidized by ads, is especially vulnerable to the ongoing deprecation of mobile device IDs. The company monetizes its offering on any internet-connected device through the use of… Continue reading »
by Anthony Vargas // April 13th, 2022 //
»
Apple CEO Tim Cook Calls For A Federal Data Privacy Law And Warns Against Open App Markets Act

On Tuesday, Apple CEO Tim Cook called for a comprehensive, national privacy law in the US at the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit in Washington, DC. He also warned against the Open App Markets Act, which he argues will pare back data privacy as an unacceptable trade-off.
by Alyssa Boyle // April 12th, 2022 //
»
Kargo Buys Parsec To Build Attention-Based Mobile Currency

Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a viable metric for post-cookie mobile advertising, said Kargo CEO Harry Kargman, who declined to share how much he paid for the assets. With cookies on the way out, it’s a good time to embrace a… Continue reading »
by Anthony Vargas // March 31st, 2022 //
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