CTV

WarnerMedia’s wide range of shows, personalities and topics means the company can create vastly different types of branded content. Data plays a key role in matchmaking between the advertiser’s target audience and the content and delivery those potential customers like best. The teams using Launchpad, WarnerMedia’s insights tool, start their sales pitch by showing how […]

Might the TV buyer’s dream of purchasing inventory across networks using the same audience definition finally be coming true? AMC Networks, Disney and WarnerMedia said Wednesday their linear TV inventory will be available through Xandr Invest. Starting mid-April, buyers will be able to log into Xandr Invest, Xandr’s programmatic buying platform, to access linear TV […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In A Snap NBCUniversal quietly sold its $500 million stake in Snapchat stock late last year to rebalance its portfolio toward streaming media. The broadcaster invested in Snapchat during its IPO three years ago to expand the network’s digital presence. Since then, NBCU […]

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Advanced TV advertising promises marketers better targeting and measurement capabilities, underpinned by rich viewer data. Not only are Americans flocking to the services and devices that deliver […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hang On St. Christopher Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending on travel search ads may drop by $1 billion in Q1 […]

TV is becoming more addressable around the world. GroupM is getting in on the trend with the expansion of its addressable TV business Finecast to Canada on Thursday as its first North American market. Finecast was launched in the fall of 2017 in the United Kingdom to help buyers and sellers target audiences on linear […]

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mark It Down A 2019 report in the Harvard Business Review declared that marketing has lost prominence within the overall business hierarchy, based on US ad expenditures decreasing. Two of its authors revisited the topic in a new article, noting, “Many scholars and practitioners […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bye Of The Iger?  Bob Iger is stepping down as CEO of Disney, the company said Tuesday. He will be replaced by Bob Chapek, most recently chairman of Disney Parks, effective immediately, and stay on as executive chairman through 2021, CNBC reports. Over his […]

Comcast has acquired the OTT streaming service Xumo, the companies announced Tuesday. Terms of the deal were not disclosed. Xumo is best known for its free, ad-supported app on platforms like Roku and Apple TV. It licenses content and other networks to create a linear-like television experience. Xumo’s ad revenue is undisclosed, but it’s a […]

If there was ever any ambiguity about the extent to which marketers could transact on NBCU’s linear and digital inventory in one fell swoop, consider that confusion lifted. The broadcast giant detailed Tuesday how advertisers could plan, buy and measure via One Platform, which NBCU formally unveiled at CES 2020. Here’s what you need to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fox And The Tubi Fox has reportedly expressed interest in buying Tubi as the streaming wars kick into high gear. The deal could be valued at more than $500 million, sources tell The Wall Street Journal. The purchase would put Fox in the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shelf Life Many CPG brands have become iconic through the twin marketing pillars of TV advertising and in-store shopper marketing. The latter includes shelf positioning, aisle displays and end-caps, among other strategies. But linear television is steadily eroding, and access to prime shelf space […]

Roku’s platform business is growing like a weed. Platform revenues, which include ad sales, increased 78% year over year in 2019 to $740 million, the company said Thursday in its Q4 2019 earnings report. Platform revenue accounted for 63% of Roku’s total annual revenue, which grew 52% year over year to $1.1 billion. In Q4, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stick To It GumGum began life as an image-recognition startup that served contextual ads alongside relevant images. The company muddled along during a period when contextual was not exactly in vogue, but now appears well positioned to seize on headwinds faced by user-level addressability. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hearts & Science & Mar Tech Hearts & Science is launching a mar tech division with more system integrator capabilities. “And in doing so the agency hopes to beat back increased competition from consulting firms offering similar services,” The Wall Street Journal reports. The […]

Political advertising in the United States from 2019 through 2020 will total $6.9 billion, up 63.3% from the last presidential cycle, according to eMarketer’s first political spending forecast published on Wednesday. If electoral budgets do play out as eMarketer forecasts, it will show the enduring hold TV has in the political media world. Television will […]

Marketers are spending boatloads on YouTube – to the tune of $15 billion in 2019 ad revenue, which Google shared for the first time last week. But YouTube can be a black box for data, and buyers want more insights to optimize their spend on the platform. “The more [data] we can get upfront about the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Subscription Overload? The amount of time consumers spend with media increased by one hour and 24 minutes between 2018 and 2019 to almost 12 hours per day – and that time continues to fragment across media channels as new content offerings hit the market, […]

Disney Plus is off to a strong start. In its inaugural quarter, the subscription video on demand (SVOD) service brought in 10 million subscribers on the first day and 26.5 million subscribers over Q4, Disney said during its Q4 earnings Tuesday. By contrast, twelve-year-old Hulu, which is majority owned by Disney, totals 30.4 million users. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Accenture Ends Its Audits Beginning in August 2020, Accenture will no longer provide services around media auditing, benchmarking and agency pitches, Seb Joseph reports for Digiday. In ending its auditing services, Accenture will no longer face a conflict with its media buying services. Writes […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku’s Horse And Carriage Roku temporarily removed Fox network apps from its OTT platform on Friday, bringing a new twist to TV carriage deals in streaming media. Fox’s distribution contract expired on Jan. 31, and the broadcaster didn’t close a new contract with Roku […]

Netflix’s future is bleak – and not just because of the onslaught of competition in 2020. The particular players and how they’re going to market are also problematic for the streaming giant. Netflix’s single revenue stream is about to enter a price war, noted Laura Martin, senior analyst at the investment bank Needham and Company, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cost Of Content AT&T is still bleeding pay-TV subscribers as it beefs up its investment in HBO Max, which is driving losses in the short term. Consolidated revenues for the quarter were $46.8 billion but would have been $48 billion without the HBO […]

Corporate siblings WarnerMedia and Xandr are full steam ahead on data-driven TV sales. Just look at this year’s upfront, where the AT&T subsidiaries will go to market together for the first time. The companies have been inching their way toward a joint offering over the past year and a half in an effort to sell […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back In The Black Group Nine Media will turn a profit in 2020, CEO Ben Lerer shared Wednesday morning at a press breakfast. The crop of disciplined, profit-focused executives that came along with GroupNine Media’s acquisition of PopSugar at the end of last year […]

Seriously, folks, Netflix has no intention of monetizing with ads, ever. Netflix CEO Reed Hastings even referred to advertising as a form of exploitation on the company’s full year 2019 earnings call on Tuesday. “We want to be the safe respite where you can explore, you can get stimulated, have fun and enjoy – and […]

DoubleVerify introduced a certification program on Tuesday to detect CTV fraud and invalid traffic. The exploding prices of streaming impressions have been a beacon for fraud, said Roy Rosenfeld, SVP of product management and head of DoubleVerify’s Fraud Lab. “And there’s an opportunity for fraudsters because CTV as a medium and how ads are delivered […]

As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. There’s An App For That Mobile apps earned $190 billion in ad revenue in 2019 and are forecast to surpass $240 billion this year, according to App Annie’s annual report. App stores made $120 billion from in-app and app download payments, with 72% coming […]