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»Content Studio

In the CTV Era, Ad-Supported Content Has A Bright Future

This article is sponsored by Tremor Video. To learn more about the future of ad-supported CTV, read Tremor Video’s Evolving Living Room guide. TV viewership is on the move – driven by an influx of connected TV (CTV) subscription services that have redefined the way viewers consume and pay for content. While the early transition... Continue reading »
by AdExchanger Content Studio // November 5th, 2019 //
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Drive More Informed Media Planning With Linear TV Attribution

This article is sponsored by the New York Interconnect. Attribution has long been the holy grail for TV advertising. Yet even without it, TV’s ability to reach audiences at scale and drive brand awareness has solidified it as one of the most powerful channels for advertisers. Advertising budgets continue to reinforce this value. In fact,... Continue reading »
by AdExchanger Content Studio // October 29th, 2019 //
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How to Achieve Personalization at Scale on Facebook’s Platforms

This article is sponsored by Facebook. More than 2.7 billion people now use Facebook and its family of platforms – including Instagram, Messenger and WhatsApp – every month.[1] In this age of platform-based interactions, Facebook ad campaigns and customer service features are no longer a “nice-to-have,” they have become a necessary touchpoint to build customer... Continue reading »
by AdExchanger Content Studio // October 16th, 2019 //
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If You’re Using A Blacklist, It’s ‘Dead’ Certain You Blocked This Article

This article is sponsored by Oracle Data Cloud. The digital world can be a scary place, so it’s no wonder that brands and agencies are clamoring to find solutions that protect brand equity without sacrificing the scale advertisers need to stay top of mind for consumers. In doing so, many are relying on stringent keyword... Continue reading »
by AdExchanger Content Studio // October 15th, 2019 //
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Harness the Full Capabilities of the Advertising Marketplace with Automation

        This article is sponsored by Comcast Technology Solutions. In the last few years, brands have wrestled with whether to prioritize broadcast or digital video channels in their advertising campaigns. The short answer? Emphasize both. A blended, multichannel strategy has been shown to increase ROI by as much as 35%, according to... Continue reading »
by AdExchanger Content Studio // September 9th, 2019 //
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The Next Wave of Advertising: Investing In Customer Success

This post is sponsored by Xandr. As the fragmentation of media viewing habits continues unabated, technology platforms must help evolve buying practices to reach interested consumers however they access content. In order to ensure buyers’ unique objectives are met across screens, customization and flexibility are paramount. This summer, AT&T’s Xandr unit introduced Xandr Invest, a... Continue reading »
by AdExchanger Content Studio // September 4th, 2019 //
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Not So Fast: Linear TV Remains Vital to Advertising Success

This article is provided by New York Interconnect. In 2017, digital drew more ad dollars than television for the first time – generating $209 billion worldwide compared to $178 billion for TV, according to MAGNA. But in the rush to capitalize on the perceived advantages of digital advertising, brands are ignoring some important facts –... Continue reading »
by AdExchanger Content Studio // July 23rd, 2019 //
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How To Engage Customers Across Facebook’s Platforms

This article is sponsored by Facebook.  Creating a strong customer experience across all of the digital moments that matter is essential to prevent customers from dropping off. Few digital channels play a more pivotal role than Facebook and Instagram in funneling customers through this journey. According to one survey by Ipsos, nearly 75% of monthly... Continue reading »
by AdExchanger Content Studio // June 19th, 2019 //
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How TV Video Service Providers Can Overcome the Content Discovery Conundrum

This article is sponsored by TiVo. Pay-TV customers have never had more options. According to a study by Ampere Analysis, streaming content now includes more than 160,000 subscription video-on-demand (SVOD) titles. Nearly one quarter of TV viewers now subscribe to four or more SVOD services. Yet content discovery hasn’t changed much from its cable TV... Continue reading »
by AdExchanger Content Studio // June 4th, 2019 //
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Leveraging User-Level Data: What Mobile Publishers Need To Know

This article is sponsored by MoPub. The use of user-level data is getting a lot of attention in the mobile in-app space today. More app publishers are leveraging paid user acquisition to attract and retain users. To differentiate in an increasingly competitive market, publishers need to be able to identify profitable campaigns from loss-making ones.... Continue reading »
by AdExchanger Content Studio // March 27th, 2019 //
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