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»Content Studio

As CTV Viewership Soars, It’s Time For Advertisers To Prioritize Deeper Attention Measurement

This article is sponsored by Oracle Advertising. CTV is undoubtedly becoming a critical slice of the advertising pie. After months at home in lockdown, without restaurants, movie theaters or live events to attend, television – more specifically, CTV – was the real winner. Between Q3 2019 and Q3 2020, streaming adoption increased 11% among viewers... Continue reading »
by AdExchanger Content Studio // September 9th, 2021 //
»
Three Opportunities For Retailers That Have Maxed Out What They Can Do On The Biggest Platforms 

This article is sponsored by Connexity. The Google/Facebook/Amazon hegemony isn’t falling anytime soon, but the familiarity of ad offerings and constant swerves in consumer behavior are driving retailers to investigate new tactics. “Google, Facebook and Amazon are obviously still important to digital strategy, but they’re becoming increasingly crowded and challenging,” according to Bob Caputo, EVP,... Continue reading »
by AdExchanger Content Studio // August 25th, 2021 //
»
Advertisers And Publishers Are Demanding Greater Data Accountability

This article is sponsored by GroundTruth. As consumers continue to evolve the way they shop and interact with brands, accuracy has become more critical than ever for advertisers and publishers. Relationships across the ad tech spectrum now strongly depend on truth in data, and increasingly this applies not only to online data but to location-based... Continue reading »
by AdExchanger Content Studio // August 11th, 2021 //
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Google Quietly Drops New Privacy Sandbox Guidance, Clamps Down On Workarounds For Cross-Site Identity And Tracking

This article is sponsored by RTB House. Google’s recently updated timeline for phasing out third-party cookies in Chrome wasn’t the end of the story. Late on Friday, July 23, Google launched a dedicated website with a more detailed running timeline, which it plans to update every month. It announced the website’s launch via tweet rather... Continue reading »
by AdExchanger Content Studio // August 10th, 2021 //
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How Converged Inventory Analysis Bridges OTT And Linear Viewing

By Aaron Martin, Director, Product Management, Forecasting and Inventory Management, Xandr This article is sponsored by Xandr. It’s a transformational time for television consumption. The entire industry is focused on finding the best ways to reach audiences across the different delivery platforms used by consumers. Success will require a technological bridge between digital and linear... Continue reading »
by AdExchanger Content Studio // August 5th, 2021 //
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Curation Unlocks First-Party Data’s Value for Everyone In The Ad Tech Ecosystem

By Harsh Jiandani, General Manager, Xandr Curate, Xandr This article is sponsored by Xandr. Until now, private marketplaces (PMPs) have been a popular tool for publishers to package their own data with their own inventory to sell to buyers. A new practice, however, is emerging in the industry and expanding the revenue potential in PMP... Continue reading »
by AdExchanger Content Studio // July 21st, 2021 //
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Where’s Waldo? Your Ads Deserve More Attention

This article is sponsored by Adelaide Metrics. In the classic Where’s Waldo? books, Waldo was visible – but often well-hidden in a sea of other people. It often took several minutes before you could find him in the crowd – spotted only because of his famous red-and-white striped hat. Today, on many websites, ad placements... Continue reading »
by AdExchanger Content Studio // July 20th, 2021 //
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Why Probabilistic Is a Better Foundation for Global Marketers

By Aaron Jackson, Chief Growth Officer at Eyeota This article is sponsored by Eyeota. The United States stands alone when it comes to its insistence on a predominantly deterministic approach to data-driven marketing. Because of that, the ongoing shifts in the privacy landscape – from Apple’s IDFA deprecation to Google’s third-party cookie shutdown and beyond... Continue reading »
by AdExchanger Content Studio // June 15th, 2021 //
»
What It Will Take To Foster A Responsible Media Ecosystem

By Ross Nicol, VP EMEA, Zefr This article is sponsored by Zefr. The Global Alliance of Responsible Media (GARM) suitability standards represent a sea change for the industry. To this point, polarizing opinions about what counts as appropriate content created debilitating and often damaging confusion. This became especially apparent in the use of blunt keyword... Continue reading »
by AdExchanger Content Studio // June 8th, 2021 //
»
Welcome to the Age of Common-Sense Marketing

This article is sponsored by Verizon Media. It’s been well past a decade since we started talking about the fundamentals of audience targeting: concepts like profile (demo, technographic), behavioral, retargeting, location and advertiser-owned first party data. These have been, and will continue to be, the basis of a foundational audience-driven advertising strategy. Somewhere along the... Continue reading »
by AdExchanger Content Studio // June 2nd, 2021 //
»
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