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»Content Studio

An Open Letter to the Gods of CTV

This article is sponsored by HUMAN. To Whom it May Concern: First of all, let us say that we’re big fans of your work. That thing you did earlier this spring with the WandaVision ending? Awesome. And we’re still talking about Orange is the New Black, and that’s been over for ages (at least in... Continue reading »
by AdExchanger Content Studio // May 18th, 2021 //
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Kristina Prokop
Why Cohorts Have Always Been Advertising’s Future – Long Before Google’s FLoC

This article is sponsored by Eyeota. There’s little doubt that “cohorts” will be topping the list of 2021 marketing buzzwords, and that’s largely because of the ongoing developments around Google’s plans to phase out third-party cookies on Chrome next year. As Google has rolled out new details for its interest-based advertising opportunities, all eyes have... Continue reading »
by AdExchanger Content Studio // May 5th, 2021 //
»
Programmatic Guaranteed: From Academic Possibility To The Upfronts Marquee

This article is sponsored by Xandr. As upfronts season approaches, programmatic guaranteed promises to play a major role in the conversation in ways never thought possible a few years ago. While once considered a pipe dream, programmatic technology has evolved, garnering the ability to instill full confidence in highly predictable delivery among all marketplace participants.... Continue reading »
by AdExchanger Content Studio // May 4th, 2021 //
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Matt Keiser april 2021
The Most Powerful Strategy To Survive The Third-Party Cookie Apocalypse

This article is sponsored by LiveIntent. At LiveIntent, we fully support consumer privacy. There is an organic desire for consumer privacy, transparency and choice from the public and it must be respected. However, there isn’t an organic desire from the public to have Google, Apple, Facebook and Amazon be the outsize beneficiaries of these privacy... Continue reading »
by AdExchanger Content Studio // May 3rd, 2021 //
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Cecilia N'Zaou
Working with Identity Solutions in the Post-IDFA Landscape

This article is sponsored by InMobi Exchange. Addressability – how brands can reach specific audiences through advertising – is in the spotlight, as legal frameworks (GPDR, CCPA) and privacy initiatives (Google no longer supporting third-party cookies, Apple depreciating IDFAs) impact user-level targeting. On top of this, the consumer media landscape is now more fragmented than... Continue reading »
by AdExchanger Content Studio // April 27th, 2021 //
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Chris White
Connecting CPG Advertising Strategies To Business Outcomes

This article is sponsored by Xandr. To an outsider, advertising can often be perceived as glorified and theatrical. While at times true, in reality advertising is the means to an end for a particular business goal. The goals vary across industries. In healthcare, for example, it might be educating communities about COVID vaccinations, while in... Continue reading »
by AdExchanger Content Studio // April 13th, 2021 //
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The Future Of Mobile Advertising Is Privacy-First – It’s Time To Get Onboard With Apple’s SKAdNetwork

This article is sponsored by the Post-IDFA Alliance, including Chartboost, Fyber, InMobi, Liftoff, Singular, Adcolony and Vungle. When it comes to the impending App Tracking and Transparency (ATT) framework that is included in the iOS 14.5 update, everyone has their own opinion. There are those who believe Apple has truly altruistic motives to deliver greater... Continue reading »
by AdExchanger Content Studio // April 12th, 2021 //
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Getting It Right: Leveraging Data Science To Hit CTV Budgets

This article is sponsored by Xandr. We have all encountered the problem: What's promised is not always what's delivered.  In the past decade, advertisers have seen a seismic shift in how consumers receive media. With more on-demand services added every year, the future of entertainment is becoming evident. This change comes with many challenges, but... Continue reading »
by AdExchanger Content Studio // March 30th, 2021 //
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Geoffroy Martin
5 Tips for Brands as the Ecommerce Acceleration Transforms Marketing

This article is sponsored by Criteo. Since mandated quarantines and reduced in-store shopping first became our reality early in 2020, global ecommerce has experienced a rapid rise. There have been millions of first-time ecommerce buyers, and as consumers have become accustomed to the convenience of the e-commerce experience, it is likely the new shopping behaviors... Continue reading »
by AdExchanger Content Studio // March 29th, 2021 //
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iOS 14.5 Will Bring Challenges For Advertisers, But Also New Opportunities For Those Who Get It Right

This article is sponsored by the Post-IDFA Alliance including Chartboost, Fyber, InMobi, Liftoff, Singular, Adcolony and Vungle.  With the iOS 14.5 update rapidly approaching later this month, many advertisers are preparing for the worst. Who can blame them? At this point, they’ve heard the warnings about unmeasurable ad inventory and slow publisher adoption of the... Continue reading »
by AdExchanger Content Studio // March 11th, 2021 //
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