• Industry Preview//
  • PROGRAMMATIC I/O Las Vegas//
  • Marketing Resource Directory //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Content Studio

Deals Are The Secret Weapon To Identity Concerns

By Ben Kneen, Senior Director, Product Management, Xandr The identity world is fragmented. The death of the third-party cookie is well publicized, but there are other dynamics in play complicating the identity landscape. The growth in video spend across multiple formats, devices and providers is also a huge challenge. Buyers and sellers must adjust to... Continue reading »
by AdExchanger Content Studio // November 18th, 2021 //
»
Three Ways Marketers Will Use Retail Media To Monetize Digital Shopping Channels In 2022

By: Inder Singh, SVP Commerce, InMobi Jimit Doshi, Vice President, Head of Revenue and Operations, InMobi Commerce Retail media has taken the marketing and advertising world by storm. And we have reasons – actually, 30 billion reasons – why we believe its ascent is only beginning. According to eMarketer’s latest forecast, advertising spend could exceed $30 billion... Continue reading »
by AdExchanger Content Studio // November 16th, 2021 //
»
How Tracking Consumer Spending Pays Off For Marketers

This article is sponsored by Commerce Signals, a Verisk Financial business. By Nick Mangiapane, Chief Marketing Officer Get closer to customers – even as they pay somebody else for products and services. Direct-to-consumer (DTC) sales have skyrocketed. DTC brands across nearly every consumer category – from bustling bug-spray manufacturers to cook-from-home meal-kit providers to sustainable shoe... Continue reading »
by AdExchanger Content Studio // November 10th, 2021 //
»
For The Signal To Overtake The Noise, We Need More Than QPS Coping Mechanisms

By Eran Udassin, VP of product and operations at Rivr This article is sponsored by Rivr. Programmatic bidding should be efficient and effective – especially RTB. But over time, the tools we use to execute and measure programmatic have become fragmented, and inefficiencies and waste seeped between the cracks. This has led to many issues,... Continue reading »
by AdExchanger Content Studio // November 4th, 2021 //
»
The Future Of Personalization Is Already Here. Are You Leading Or Still Catching Up? 

By Oz Etzioni, CEO of Clinch This article is sponsored by Clinch. What has the advertising industry been doing for the last 25 years if not constantly changing? And with every great evolution, there’s always more change ahead. Ever since ad tech became a driving force in the industry, almost all players have touted their... Continue reading »
by AdExchanger Content Studio // November 2nd, 2021 //
»
Identity Resolution Misses The Mark Without Systemic Measurement And Attribution

By Kunal Nagpal, SVP and GM, Publisher Platform and Exchange, InMobi  We’re at the end of the beginning of online privacy reformation. Safari and Firefox browsers removed third-party cookies a while ago, then Apple made iOS opt-in while Google will move next year to make GAID opt-out, to begin with. Meanwhile, regulators globally have been... Continue reading »
by AdExchanger Content Studio // October 21st, 2021 //
»
The Future Of Identity Is Simple. Here’s What’s Holding It Back.

By Mathieu Roche, co-founder and CEO of ID5 This article is sponsored by ID5. Identity is making lots of headlines. What used to be a niche topic is getting a lot of attention now that the means to it are at risk. The good news is that, as the cookie panic subsides, it’s giving way... Continue reading »
by AdExchanger Content Studio // October 20th, 2021 //
»
Calling Our Shot: Predicting The Future Of The Sponsorship Game

By Lyndon Campbell, corporate SVP of sports and brands at MarketCast This article is sponsored by MarketCast. This year, sponsors will spend more than $20 billion with sports leagues in North America and more than $60 billion globally. The appeal for brands sponsoring live sports is simple: It remains one of the few categories in... Continue reading »
by AdExchanger Content Studio // September 29th, 2021 //
»
When Cookies Are Finally In The Rearview Mirror, Leave The Metrics Game With Them

By Will Kunkel, VP of Marketing at Stirista This article is sponsored by Stirista. There’s really no excuse for ineffective campaigns anymore. These are big words – but they reflect the significant momentum toward confidence in data as both sides of the ad spectrum look for solid footing in the wake of rapid changes. The... Continue reading »
by AdExchanger Content Studio // September 28th, 2021 //
»
App Targeting Isn’t Good Enough For Modern CTV Buying

Alex Chatfield, VP, Marketplace Development, Xandr  Once upon a time, desktop display advertising was the central way for brands to reach digital audiences. It was a simple process: “I want to appear in The New York Times. I will target nytimes.com. My ad is live on nytimes.com.” While desktop display still plays a prominent role in digital campaigns... Continue reading »
by AdExchanger Content Studio // September 24th, 2021 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Why Zero-Party Data Is the Future Of Privacy-First Advertising
  • S4’s Media.Monks Buys Salesforce Specialist Maverick Digital And Doubles Down On Services
  • How Ad Tech Can Address The iOS Monetization Challenge
  • No More Half Measures in TV Measurement, With VideoAmp CEO Ross McCray
  • Google’s Affiliate Link Penalty; The Brand vs. Performance Mistake
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved