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»Content Studio

Unleashing New Creativity With Mobile App Insights

Data-driven marketing is about more than just addressability. It’s about using data to inform media planning, storytelling, creative execution, media-buying tactics and the full spectrum of the advertising process – not just individual targeting. As a growing number of standard user identifiers vanish from the advertising landscape, marketers are scurrying to find new, privacy-safe means… Continue reading »
by AdExchanger Content Studio // July 25th, 2022 //
»
Brands Should Double Down On The Growing Presence Of Women in Sports

This summer marks the 50th anniversary of Title IX. It’s a celebratory time for women’s athletics, but also a broader celebration of women in sports: not just as athletes but as passionate fans, loyal supporters, successful leaders and more. That celebration shines a spotlight on the tremendous opportunities for brands to connect with passionate women… Continue reading »
by AdExchanger Content Studio // June 23rd, 2022 //
»
PwC Study: Marketers Can Achieve Value Today With First-Party IDs

“Wait and see” is not the motto most of us aspire to. Yet, with Google’s cookie deprecation timeline getting pushed back and the current landscape of competing first-party identifiers offering insufficient reach on their own, “wait and see” is the approach I see most marketers and advertisers taking today. Some might think walled gardens will… Continue reading »
by AdExchanger Content Studio // June 17th, 2022 //
»
The Four Essential Components Of A Successful Drive-To-Store Campaign

By Cameron V. Peebles, Global Chief Marketing Officer, Locala Location-based businesses – including retailers and restaurants – have undergone more change in the last two years than in the previous 10. Now, as pandemic restrictions lift, these location-based businesses are looking at a hybrid future that will require them to embrace digital strategies that support… Continue reading »
by AdExchanger Content Studio // June 16th, 2022 //
»
The Ad Industry Gets a Do-Over. This Time, Let’s Get Data Right.

By Trent Lloyd, co-founder and head of APAC at Eyeota When it comes to targeting, the ad industry is in the process of effectively turning back the clock 20 years. And that’s not a bad thing. The simple fact is that the ad industry, on its first run-up to personalized marketing, made a number of… Continue reading »
by AdExchanger Content Studio // June 15th, 2022 //
»
Addressing the Addressability Challenge For Publishers

By Lindsey Marshall, Director Publisher Partnerships, Criteo, and Sean Deane, Senior Director, Publisher Partnerships, Criteo With additional browser- and device-based identifier restrictions dropping almost every other month, publishers are getting pitched a dozen addressability solutions every week – and we’re already seeing cases of buyer’s remorse: publishers not getting the value they expected from proposed solutions. How… Continue reading »
by AdExchanger Content Studio // June 14th, 2022 //
»
How To Reprioritize iOS Retargeting In A Post-ATT Landscape

By Margot Miller, Brand Content Manager, Adikteev We’re a year into Apple’s AppTrackingTransparency (ATT) framework, and it’s time for app marketers to reconsider their iOS budget and dust off their iOS retargeting campaigns. With opt-in rates and overall IDFA availability far above what most expected, data shows iOS users continuing to generate significant revenue and… Continue reading »
by AdExchanger Content Studio // June 7th, 2022 //
»
Upfronts Show Advertisers Need To Lean Into Digital – Without Turning Their Backs on Linear

By Mark Mitchell, VP, Business Development, Xandr As audiences across all demographics continue to shift from linear viewing toward long- and short-form digital video, the continued growth of streaming was front and center during this year’s upfront presentations. And major subscription-based platforms announced their plans to add an AVOD version to their offering. But it… Continue reading »
by AdExchanger Content Studio // May 23rd, 2022 //
»
Next-Gen Media-Buying AI Eliminates The Privacy Versus Performance Trade-Off

By Rémi Lemonnier, co-founder and president, Scibids The apocalyptic headlines about cookie deprecation and the shift toward privacy have slowed somewhat ­– but don’t get too comfortable. Regulators around the world remain emphatic about privacy, big ad tech still plans big deprecation and a cookieless future for ad tech will be here before you know… Continue reading »
by AdExchanger Content Studio // May 13th, 2022 //
»
Why The Cookieless Future Will Look A Lot Like The Mass Media Past

By Søren H. Dinesen, CEO and founder of Digiseg If you are Gen X or (gasp!) a boomer, you remember a time when listening to the new hit song at home meant buying the whole album. Getting what you wanted required paying for a bunch of stuff you didn’t: the other ten songs on the… Continue reading »
by AdExchanger Content Studio // April 28th, 2022 //
»
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