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»Content Studio

Curation Unlocks First-Party Data’s Value for Everyone In The Ad Tech Ecosystem

By Harsh Jiandani, General Manager, Xandr Curate, Xandr This article is sponsored by Xandr. Until now, private marketplaces (PMPs) have been a popular tool for publishers to package their own data with their own inventory to sell to buyers. A new practice, however, is emerging in the industry and expanding the revenue potential in PMP... Continue reading »
by AdExchanger Content Studio // July 21st, 2021 //
»
Where’s Waldo? Your Ads Deserve More Attention

This article is sponsored by Adelaide Metrics. In the classic Where’s Waldo? books, Waldo was visible – but often well-hidden in a sea of other people. It often took several minutes before you could find him in the crowd – spotted only because of his famous red-and-white striped hat. Today, on many websites, ad placements... Continue reading »
by AdExchanger Content Studio // July 20th, 2021 //
»
Why Probabilistic Is a Better Foundation for Global Marketers

By Aaron Jackson, Chief Growth Officer at Eyeota This article is sponsored by Eyeota. The United States stands alone when it comes to its insistence on a predominantly deterministic approach to data-driven marketing. Because of that, the ongoing shifts in the privacy landscape – from Apple’s IDFA deprecation to Google’s third-party cookie shutdown and beyond... Continue reading »
by AdExchanger Content Studio // June 15th, 2021 //
»
What It Will Take To Foster A Responsible Media Ecosystem

By Ross Nicol, VP EMEA, Zefr This article is sponsored by Zefr. The Global Alliance of Responsible Media (GARM) suitability standards represent a sea change for the industry. To this point, polarizing opinions about what counts as appropriate content created debilitating and often damaging confusion. This became especially apparent in the use of blunt keyword... Continue reading »
by AdExchanger Content Studio // June 8th, 2021 //
»
Welcome to the Age of Common-Sense Marketing

This article is sponsored by Verizon Media. It’s been well past a decade since we started talking about the fundamentals of audience targeting: concepts like profile (demo, technographic), behavioral, retargeting, location and advertiser-owned first party data. These have been, and will continue to be, the basis of a foundational audience-driven advertising strategy. Somewhere along the... Continue reading »
by AdExchanger Content Studio // June 2nd, 2021 //
»
How Agencies Can Future-proof Their Clients’ Marketing Strategies

This article is sponsored by Criteo. The “Cookie-pocalypse” or the “Identity Revolution.” Whatever you call it, digital advertising is undergoing a massive transition as the deprecation of third-party cookies gets closer. With 2022 fast approaching, the question of what this means for personalized advertising still lingers. To help marketers successfully navigate this changing ecosystem, it’s... Continue reading »
by AdExchanger Content Studio // May 20th, 2021 //
»
An Open Letter to the Gods of CTV

This article is sponsored by HUMAN. To Whom it May Concern: First of all, let us say that we’re big fans of your work. That thing you did earlier this spring with the WandaVision ending? Awesome. And we’re still talking about Orange is the New Black, and that’s been over for ages (at least in... Continue reading »
by AdExchanger Content Studio // May 18th, 2021 //
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Kristina Prokop
Why Cohorts Have Always Been Advertising’s Future – Long Before Google’s FLoC

This article is sponsored by Eyeota. There’s little doubt that “cohorts” will be topping the list of 2021 marketing buzzwords, and that’s largely because of the ongoing developments around Google’s plans to phase out third-party cookies on Chrome next year. As Google has rolled out new details for its interest-based advertising opportunities, all eyes have... Continue reading »
by AdExchanger Content Studio // May 5th, 2021 //
»
Programmatic Guaranteed: From Academic Possibility To The Upfronts Marquee

This article is sponsored by Xandr. As upfronts season approaches, programmatic guaranteed promises to play a major role in the conversation in ways never thought possible a few years ago. While once considered a pipe dream, programmatic technology has evolved, garnering the ability to instill full confidence in highly predictable delivery among all marketplace participants.... Continue reading »
by AdExchanger Content Studio // May 4th, 2021 //
»
Matt Keiser april 2021
The Most Powerful Strategy To Survive The Third-Party Cookie Apocalypse

This article is sponsored by LiveIntent. At LiveIntent, we fully support consumer privacy. There is an organic desire for consumer privacy, transparency and choice from the public and it must be respected. However, there isn’t an organic desire from the public to have Google, Apple, Facebook and Amazon be the outsize beneficiaries of these privacy... Continue reading »
by AdExchanger Content Studio // May 3rd, 2021 //
»
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