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»Content Studio

3 Lingering Myths About the Streaming Ad Opportunity

This article is sponsored by Tubi. Over the last few years, streaming has become a cultural force – changing the way entire segments of the population navigate and consume TV. Seventy-nine percent of people now report using streaming services to watch TV, according to a recent MRI Simmons Cord Evolution Study. Another study by eMarketer... Continue reading »
by AdExchanger Content Studio // January 22nd, 2021 //
»
Mike Petrella
3 Ways To Make OTT And CTV More Accessible

This article is sponsored by Verizon Media. The future of television is here, and it’s evolving by the day. That’s the narrative you’ve likely heard if you’re following the emerging market for over-the-top video (OTT) and connected television (CTV). Both have seen meteoric growth in 2020, with CTV advertising spend in the United States up... Continue reading »
by AdExchanger Content Studio // December 15th, 2020 //
»
Sarah Warner Harms
4 Reasons Buyers Should Feel Confident Turning To Programmatic Platforms In 2021 And Beyond

This article is sponsored by Xandr. In today’s resource-constrained world, marketers and agencies are paying more attention to how far their digital investment goes. While each buy-side customer will have a slightly different mix of goals for their digital campaigns, three overarching areas of focus are emerging: Supply path advantage: First, marketers and agencies need... Continue reading »
by AdExchanger Content Studio // December 10th, 2020 //
»
Larson Banilower
The Year Of The Pivot: How Agencies Adapted Their Strategies In 2020

This article is sponsored by Criteo. As brands have reevaluated how they communicate in unprecedented times, agencies have spent the better part of 2020 adapting their strategies to fit into this new reality. Understanding changes in consumer behavior, improving the consumer experience and fostering industrywide collaboration have each emerged as key initiatives in service of... Continue reading »
by AdExchanger Content Studio // December 3rd, 2020 //
»
Is The Media Industry Doing Enough To Protect Kids While Streaming?

This article is sponsored by Kidoodle.TV The majority of the world’s children are still not back in classrooms. They stream videos and connect with teachers on platforms designed for adults. With kids accessing an increasing amount of content on desktop, mobile, CTV and gaming consoles, it is essential that the ad industry collaborate with regulators... Continue reading »
by AdExchanger Content Studio // December 2nd, 2020 //
»
With Prebid At The Foundation, Industry Collaboration Is Key To Unlock The Future Of CTV

This article is sponsored by Xandr. In about a year, more than 56 million US households will be cord cutters or cord nevers, making CTV and OTT a must-have medium for advertisers to tell their stories at scale. Coupling this with programmatic’s ease of transacting and flexibility, CTV and OTT programmatic ad spend is on... Continue reading »
by AdExchanger Content Studio // December 1st, 2020 //
»
As Shoppers Move Online, It’s Time To Double Down On Retail Media

This article is sponsored by Criteo Retail Media.   Ecommerce was on the rise long before COVID-19 upended the traditional brick-and-mortar retail experience. Even as shopping restrictions loosen in some parts of the country, many retailers and brands have watched online shopping behaviors continue to accelerate. According to an August report from McKinsey, most consumers... Continue reading »
by AdExchanger Content Studio // October 26th, 2020 //
»
pat mccormack
Why Your Native Partner Should Have A Publisher Mindset

This article is sponsored by Verizon Media. Right now, the digital publishing industry is under intense pressure. A rapidly evolving digital ad market, combined with the unique challenges created by a global pandemic, have changed the way many digital publishers are thinking about their businesses. While media consumption continues to increase, it’s no longer enough... Continue reading »
by AdExchanger Content Studio // October 21st, 2020 //
»
Kevin Whitcher of Oracle
How Does Audience Attention Impact Your Cross-Platform Reach?

This article is sponsored by Moat by Oracle Data Cloud. When it comes to TV commercials, the difference between a successful ad and a failure can be difficult to pin down. Sometimes the timing was wrong, or the target demographic was off – and other times the message simply didn’t resonate. Whatever the reason, advertising... Continue reading »
by AdExchanger Content Studio // October 5th, 2020 //
»
9 Questions DSPs Need To Answer To Prepare For The Future Of Programmatic OTT

This article is sponsored by Xandr. As OTT continues to gain popularity, the industry is developing a road map of improvements that will need to be completed before advertisers and publishers can truly achieve programmatic success. Just as many SSPs have begun to make changes to support OTT, DSPs must also make substantial investments to... Continue reading »
by AdExchanger Content Studio // September 15th, 2020 //
»
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