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»Content Studio

Think Strategically, Start Tactically: How CMOs Can Lead Marketing Transformation With First-Party Data

By Greg Sobiech, CEO & Founder, DELVE When first-party data became the center of every marketing conversation, every CMO I talk to started asking the same questions: How do I achieve return on marketing investment in a cookieless world? How do I navigate evolving data governance and privacy concerns and meet customer expectations for hyper-personalized… Continue reading »

by AdExchanger Content Studio // March 1st, 2022 //
»
“This Is Who You’re Hurting:” How Keyword Overblock Weakens Brands, Pubs And Consumers

This article is sponsored by Oracle Advertising. Most of the time, advertising is reacting to a changing world. Brands have precious few tools to balance reach and brand safety, and keyword blocklists are at the top of that short list. Spurred by the rapid global changes of the last two years, the use of keyword… Continue reading »

by AdExchanger Content Studio // February 25th, 2022 //
»
How Agencies Can Be A Clear-Headed Source Of Strategy In Chaotic Times

By Evelyne Forester, SVP Emerging Revenue, Cardlytics This year is forecasted to see healthy growth in ad spend thanks to the continued surge in digital advertising. Case in point: eMarketer projects that $239.89 billion will be spent on digital advertising in 2022, a 13.6% increase from 2021. Some of the largest ad-holding groups recently posted… Continue reading »

by AdExchanger Content Studio // February 22nd, 2022 //
»
Rideshare Advertising: An Emerging Opportunity In DOOH

By Mike Peralta, VP and GM of Marketing Solutions, a division of T-Mobile USA  Over the last year, evolving trends and policies aimed at increasing consumer privacy have caused marketers of all sizes to explore alternative approaches for connecting with consumers. The implications of these changes have opened the door for emerging channels to become… Continue reading »

by AdExchanger Content Studio // February 17th, 2022 //
»
Why 2022 Could Be A Renaissance For TV Advertising

By Ben Antier, co-founder and CEO of Publica This article is sponsored by Publica. The Renaissance was a period of European history that marked the transition from the Middle Ages to modernity. Taking its name from the French word for “rebirth,” it was a time of social, artistic, economic, philosophical and cultural change that pulled… Continue reading »

by AdExchanger Content Studio // February 9th, 2022 //
»
How High Impact CTV Makes Ads More Engaging, Relevant — and Unmissable

By Todd Cohen, Vice President of National Video/CTV Strategy at Undertone This article is sponsored by Undertone. The first TV commercial aired 80 years ago. The 10-second ad cost only $9 and looked every bit the price. It included shaky camera work and five sparse words: “America runs on Bulova time.” Advertising has changed significantly… Continue reading »

by AdExchanger Content Studio // February 4th, 2022 //
»
Want Simpler CTV? Ask Your Platform

By Karim Rayes, chief product officer at Tremor International  This article is sponsored by Tremor Video. For a long time, opacity was the norm in the programmatic industry. Budgets went in, media placements came out the other side, and few questions were raised in between. But as technology improved and the focus on ROI increased… Continue reading »

by AdExchanger Content Studio // January 19th, 2022 //
»
Can Marketers Manage Transformational Change In 2022?

By John Nardone, President, Mediaocean This article is sponsored by Mediaocean. Just when we thought it was safe to plan a return to the office, here comes the omicron variant and another wave of pandemic uncertainty. With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending… Continue reading »

by AdExchanger Content Studio // January 13th, 2022 //
»
Align Brand And Agency Data Strategies To Create A Cycle Of Proven Advertising Performance

By Patrick Shea, Co-Founder, AdDaptive Intelligence Remember the quaint days when simply capturing, sharing and using data was a competitive advantage for agencies marketing B2B brands? Welcome to 2022 — when every brand customer demands more scale, higher accuracy and richer data sets that can be linked directly to performance. Typically, B2B sales cycles are longer… Continue reading »

by AdExchanger Content Studio // December 15th, 2021 //
»
Get On Board – The Incrementality Train Is (Finally) Here

By Lewis Rothkopf, President of Martin In the past year, we’ve witnessed ad tech companies merge, acquire, change names, evolve business models, upsize (and downsize), go public (and go private) and modify targeting and attribution strategies. Despite all the turmoil and noise, has it been enough to solve the fundamental problems that have long plagued… Continue reading »

by AdExchanger Content Studio // December 10th, 2021 //
»
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