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»Content Studio

Surge In CTV Viewing Creates New Urgency To Solve Identity

This article is sponsored by Xandr. Given the events of the past month, few questions should remain about the importance of Connected TV (CTV) as an integral part of advertisers’ media plans. According to Nielsen, the AT&T TV Now streaming service saw an approximately 20% increase in total viewing time in the third week of... Continue reading »
by AdExchanger Content Studio // April 15th, 2020 //
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How to Elevate Your Streaming TV Campaign with Higher Quality Impressions

This article is sponsored by Tatari. OTT viewing is on the rise. Once considered a supplementary source of TV content, streaming now accounts for nearly 30% of viewing – and growing. As publishers continue to move more of their content libraries to the advertising video on demand (AVOD) ecosystem, streaming ad impressions will become a... Continue reading »
by AdExchanger Content Studio // April 8th, 2020 //
»
Tips For The New Regulation Age: How To Curate And Ethically Use Data To Build Consumer Trust

The data, insights, technologies and communication channels that today’s marketers have at their disposal should make this the transformative age of marketing. But as new regulations such as the California Consumer Privacy Act (CCPA) go into effect, US marketers are finding that earning the trust of consumers while remaining compliant is increasingly complicated. Successful brands... Continue reading »
by AdExchanger Content Studio // February 25th, 2020 //
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How to Overcome Fragmented TV Viewership to Achieve More Effective Campaigns

This article is sponsored by Experian. TV has long been considered one of the most powerful tools for marketers to tell brand stories in ways that engage and activate consumers. But changes in viewership habits over the last five-plus years and the inundation of marketing messages have ushered in new questions about how to best... Continue reading »
by AdExchanger Content Studio // February 6th, 2020 //
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What to Watch For: 2020 Trends, Predicted by Video Advertising’s Leading Experts

This article is sponsored by SpotX. To learn more about the future of TV and cross-screen video, read “SpotX’s Guide to 2020 Trends in Video Advertising.”  Spurred by a new wave of OTT content and subscription services, 2019 might be remembered as the year OTT and connected TV (CTV) finally achieved widespread consumer adoption. According... Continue reading »
by AdExchanger Content Studio // December 10th, 2019 //
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In the CTV Era, Ad-Supported Content Has A Bright Future

This article is sponsored by Tremor Video. To learn more about the future of ad-supported CTV, read Tremor Video’s Evolving Living Room guide. TV viewership is on the move – driven by an influx of connected TV (CTV) subscription services that have redefined the way viewers consume and pay for content. While the early transition... Continue reading »
by AdExchanger Content Studio // November 5th, 2019 //
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Drive More Informed Media Planning With Linear TV Attribution

This article is sponsored by the New York Interconnect. Attribution has long been the holy grail for TV advertising. Yet even without it, TV’s ability to reach audiences at scale and drive brand awareness has solidified it as one of the most powerful channels for advertisers. Advertising budgets continue to reinforce this value. In fact,... Continue reading »
by AdExchanger Content Studio // October 29th, 2019 //
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How to Achieve Personalization at Scale on Facebook’s Platforms

This article is sponsored by Facebook. More than 2.7 billion people now use Facebook and its family of platforms – including Instagram, Messenger and WhatsApp – every month.[1] In this age of platform-based interactions, Facebook ad campaigns and customer service features are no longer a “nice-to-have,” they have become a necessary touchpoint to build customer... Continue reading »
by AdExchanger Content Studio // October 16th, 2019 //
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If You’re Using A Blacklist, It’s ‘Dead’ Certain You Blocked This Article

This article is sponsored by Oracle Data Cloud. The digital world can be a scary place, so it’s no wonder that brands and agencies are clamoring to find solutions that protect brand equity without sacrificing the scale advertisers need to stay top of mind for consumers. In doing so, many are relying on stringent keyword... Continue reading »
by AdExchanger Content Studio // October 15th, 2019 //
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Harness the Full Capabilities of the Advertising Marketplace with Automation

        This article is sponsored by Comcast Technology Solutions. In the last few years, brands have wrestled with whether to prioritize broadcast or digital video channels in their advertising campaigns. The short answer? Emphasize both. A blended, multichannel strategy has been shown to increase ROI by as much as 35%, according to... Continue reading »
by AdExchanger Content Studio // September 9th, 2019 //
»
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