Jonathan Opdyke is CEO of HookLogic, an eCommerce media company. AdExchanger.com: Please share a bit of background on you. And, what inspired HookLogic? JO: The co-founders and I met during the dot-com boom at Beyond Interactive, one of the first digital advertising agencies, now part of Mediacom/WPP. As an Industrial Engineer with a strong background […]
“Networking” is written by members of the online advertising network community. Today’s counterpoint column is written by Jacob Ross is Senior Director, Advertising Platforms, Demand Media Big news on both eBay and Microsoft today, and Eric Franchi did a great job of surfacing the importance of the news. However, it’s misleading to compare these two […]
David Brussin is CEO of Monetate, a provider of testing, targeting, and personalization services for websites. AdExchanger.com: What problem is Monetate solving? DB: Monetate is helping companies realize some of the fundamental promises of eCommerce. For years, companies have been hearing about the great potential of agile, focused, one-to-one marketing on the Internet. Yet achieving […]
Vikram Sharma is CEO of ShopLocal, a multi-channel online services company. AdExchanger.com What problem is ShopLocal solving today? VS: ShopLocal solves the problem of achieving in-store traffic toward key promotions and deals in an age where consumers have multiple options to purchase that don’t require them to actually physically visit their local Walgreens or JCPenney. […]
Last Wednesday, WeShop, a consumer-focused, group buying network currently in private beta announced a $4.25 million Series A round of investment with participation from Jonathan Miller of News Corp, and Martin White, and Carlos Sala, “respectively the former Founder/CEO, and CFO, of Abacus Direct, which was sold to Doubleclick in 2000.” Read more. CEO Antony […]
Bob Cell is CEO of MyBuys, a provider of personalization for multi-channel retailers. AdExchanger.com: How was the June 2010 Internet Retailer conference for you and MyBuys? Any overall trends that you sensed? BC: Internet Retailer was a great event for MyBuys . We had the opportunity to meet with many people, including potential customers, clients […]
Adgregate Markets announced a new partnership with rich media advertising provider, PointRoll, which will embed Adgregate’s Shop Ads e-commerce technology within PointRoll ads. Read the release. Adgregate Markets CEO Henry Wong discussed the partnership and its attribution capabilities. How does the integration work of Adgregate Markets technology into PointRoll technology? Adgregate’s suite of APIs and […]
Toby Korner is VP, Account Management at [x+1], which released a new CPG-focused product today (Release here. More here from AdWeek.) AdExchanger.com: Why offer a CPG product? Curious your thoughts on product development for this as I assume you see identified CPG as low-hanging fruit for a reason – perhaps for brand dollars? TK: You […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mike Walrath Exits Yahoo! SVP of Ad Strategy, Michael Walrath, left the company yesterday telling the WSJ’s Jessica Vascellaro that “it was the right time to ‘move on in my career’ and that he looks forward to ‘taking some time off and working with […]
Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are.
Minerva wants to turn fragmented customer data into something marketers can use, with AI agents doing the work behind the scenes.
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.
The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness.
The ad industry has become a community of people who say things like “This is going to sound relatable” and follow it up with a sentence that may as well be Martian to 99% of America.
LG home screen inventory is now available through agentic buying, opening up a premium TV placement to faster, more automated campaign setup.
