Home Mobile Quotes: How Walmart Does Innovation

Quotes: How Walmart Does Innovation

SHARE:

Offered without comment, here are two recent quotes about Walmart’s approach to digital innovation:

“We are uniquely positioned to give customers anytime, anywhere access to Walmart by combining the smartphone, online, and the physical stores. Ultimately, that will give us an edge over any competitor.

…We’ve hired hundreds of incredibly talented people, in Silicon Valley and around the world. We are playing to win.”

-Walmart CEO Mike Duke, in a Fast Company story on WalmartLabs and the company’s online and mobile efforts.

“At Walmart, the mission is to ‘save people money so they can live better.’ If a new search engine could better surface the best deals for customers, let’s do it. If a new mobile app meant parents could get home-delivery of weekly groceries, saving them a couple of hours dragging two toddlers around a supermarket, then let’s do it. The mission statement wasn’t ‘let’s build some cool shit and throw it at the wall to see what sticks.'”

-Tobias Peggs, founder of OneRiot who just left Walmart a year after the retailer acquired his company. Read his blog post.

Tagged in:

Must Read

Meta is giving advertisers the ability to connect their third-party analytics tools directly to its ad platform via API.

How Apparel Brand Tuckernuck Devised The 'Why' Behind Its CTV Ad Performance

Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.

Salt Lake City, Utah, U.S.A. - February 24th 2021: Martinelli Gold Medal Sparkling Blush for festive occasions and gatherings. Fermented Apple Cider from the state of California.

How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality

ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.

A scale with the letters AI on one side and a pencil and ruler on the other. The pencil and ruler represent the concept of measurement and precision

Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data

Media measurement provider Measured launched an MCP integration that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers

Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for each viewer.

Why Critics Say Email-Based IDs Don’t Work For CTV

Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.

How ‘Wrapped’ Insights Become Audience Segments

How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? And is AI-generated content safe for brands? Spotify’s Global Head of Ad Product Katie English weighs in.