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acquisition

Claritas Acquires Measurement Rival ArtsAI To Get In On The AI Boom

BY Hana Yoo// September 12th, 2023

Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities.
Tagged in:
- acquireweb
- Artsai
- Barometric
- Carlyle Group
- Chase Miller
- Claritas
- Erik Lundberg
- featured
- geoscape
- Horizon Media
- iHeartMedia
- MediaCom
- Mike Nazzaro
- nielsen
- Peloton
- personalization
- Progressive
- SXM
- T-Mobil
media mix modeling

Why Facebook, Google And Amazon Are Embracing Media Mix Modeling

September 7th, 2023

The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling – even if it means giving credit to their competitors for driving conversions.
Tagged in:
- amazon
- Apple AppTrackingTransparency
- facebook
- featured
- google
- groupm
- kieley taylor
- media mix modeling
- MMM
- Robyn
- Sean Odlum
- Tinuiti

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