Claritas Acquires Measurement Rival ArtsAI To Get In On The AI Boom
Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities.
Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities.
The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling – even if it means giving credit to their competitors for driving conversions.