Claritas Acquires Measurement Rival ArtsAI To Get In On The AI Boom
Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities.
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At ANA Masters, Marketers Take Control
After years of banging the drum about gaining more control, transparency and efficiencies from service providers, marketers are doing it themselves. Cost and speed to market are necessities for marketers struggling to drive growth, but too many third-party relationships often slow things down. “Our current situation is unproductive, unsustainable, undesirable and untenable,” ANA CEO Bob […]
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ANA Masters Show: Disrupt Yourself Or Someone Else Will Do It For You
From global leaders to energetic startups, “internal disruption” has become the driving force behind marketing resources. “The scary thing for me is to see how fast the disruptors are themselves being disrupted,” said Pepsi’s beverage group president Bradley Jakeman at the ANA’s Masters of Marketing conference. He pointed to the speed with which a company […]