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»acquireweb

Apple’s MAC Scramble And The Impact On Marketers

Apple caused a stir this week when news broke that the upcoming mobile operating system iOS 8 could deliver a blow to location-based trackers by scrambling the MAC (Media Access Control) address. Despite the name, the MAC address is not Apple-specific. Apple began restricting access to MAC addresses last September, when its release of iOS… Continue reading »
by Kelly Liyakasa // June 12th, 2014 //
»
IP Targeting May Replace The Cookie, Says AcquireWeb

AcquireWeb is not a new, bootstrapped startup – but it could be labeled an evolved one with a new home in display advertising. CEO Al Gadbut describes his 27-person company, launched in 2001, as “a marketing data technology company focusing on customer identity integration within the digital space.” When the Foster City, California-based company started out,… Continue reading »
by John Ebbert // May 22nd, 2013 //
»
 

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