“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Driscoll, CEO of Metamarkets. Since late 2009 and the advent of the RTB era, online marketers have had access to a tremendous tool. RTB has allowed them to […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Klein, SVP of media services at MediaWhiz, an integrated digital media agency and part of the Hyper Marketing Inc. network. It’s easy to take a prominent stance against […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. Marketers preparing for Q4 are no doubt keenly aware of the importance of […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pete Sheinbaum, CEO of LinkSmart, which provides text-linking optimization solutions for web publishers. Today’s consumer expects a lot from her digital devices. A busy parent looking for Mario Batali’s latest […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Joanna O’Connell is Principal Analyst at Forrester Research. Last week, I participated in AdExchanger’s first ever conference and I thought I’d use the column today to share several themes I heard over the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Darren Herman, Chief Digital Media Officer at MDC Partners’ The Media Kitchen. There was a seminal study done a few years ago by comScore, Tacoda and Starcom USA called “Natural […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Decker, a managing director at Mindshare, a GroupM agency. Most people in the digital marketing world wouldn’t credit Albert Einstein as a founding father of digital marketing, but […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Ever since my March column addressing viewable impressions, I’ve been tagged as “that […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Turner, General Manager of EMEA, Adaptly. The social ecosystem is waging change on traditional powerbases within the industry. Not only has power shifted back to the publisher (the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. Ad tech is a fascinating and constantly evolving space. We’ve seen several ‘waves’ of evolution in ad tech over the years, and I believe […]
