“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Keller, Chief Operating Officer at LinkSmart. Green arrows up. Red arrows down. The distillation of large amounts of data into simple information that users can understand and take […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Mendez, CEO and founder of Yieldbot. “It’s still day one (for the Internet). The alarm clock hasn’t even gone off. We haven’t even hit the snooze alarm. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kevin Haley, Chief Scientist at Videology. Verification is good. Everyone wants to know that what they bought is what they got. With regard to online video, for years the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mukund Ramachandran, General Manager, Brand Advertising Solutions, DataXu. Over the summer, Bob Arnold of Kellogg started a column called Brand Aware on AdExchanger. Bob wrote something everyone in digital marketing can relate to: […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Sanfilippo, group media director at 360i. Below the fold, partial ad loads, and other related (and unwanted) occurrences on the island of misfit banners are the digital equivalents […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I’ve been designing, prototyping and deploying new ad formats in digital advertising for more than 15 years. I started one of the first rich […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, CEO of Infolinks. The economics of online advertising are at best confusing and at worst completely backwards. We’ve got a zillion systems to target ads and auction […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omar Tawakol, CEO of BlueKai. Pricing a shared asset like data can be counterintuitive. Data is a non-rival good, like a toll road. Even though people expect to pay for and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Oiknine, CEO of Apsalar. Every iPhone comes with an identification number — like a serial number – that’s used for connecting data to a specific handset. Until recently, the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Kaminski, President US of iProspect. In the battle for digital advertising dollars, Google is the established leader and Facebook is the scrappy newcomer. While Google offers an expansive […]
