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Real Time Bidding Ain't Real Time Targeting

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, CEO of Infolinks. When you buy display ads in an RTB environment, you're targeting audience based on intent. Your assumption is that you're reaching an audience while that... Continue reading »
by AdExchanger // January 30th, 2013 //
»
The Banner Blindness Cure: How Fewer Ads Can Equal More Revenue

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Zinman, CEO of Infolinks. The economics of online advertising are at best confusing and at worst completely backwards. We've got a zillion systems to target ads and auction... Continue reading »
by AdExchanger // November 16th, 2012 //
»
Dave Zinman Aims To Combat 'Banner Blindness' At Infolinks

Dave Zinman has seen his fair share of the display advertising business as recent stints at BlueLithium and then Yahoo! – where he was GM of Display – gave him a front row seat. Zinman says there are still plenty of things to “fix” in display and his latest role as chief executive looks to... Continue reading »
by John Ebbert // October 15th, 2012 //
»

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