“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Veerle De Lombaerde, global product director at The Exchange Lab. Consider the following scenario: You spent months educating your client about the value of programmatic buying. Based on your […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, partner, media and innovation director for for Neo@Ogilvy, and Paul Chenier, vice president of national sales at AskMen.com. Are you frustrated by the number of emails and calls […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, CEO and founder of MediaWallah. With all of the buzz about programmatic reserve — also called programmatic direct or programmatic premium — it would be easy to […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Zomick, managing partner of data integration at MEC North America. As the media landscape becomes more fragmented, sophisticated and ROI-driven, the need for clean, complete and accurate data […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. In spite of plenty of criticism by the IAB and others in the industry, Mozilla is moving forward with its plan to block third-party […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khurrum Malik, CMO of eXelate. Water, water, every where, And all the boards did shrink; Water, water, every where, Nor any drop to drink. — excerpt from “The Rime […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mark Torrance, Chief Technology Officer of Rocket Fuel Inc. In May 2010, the Dow plunged more than 900 points when algorithms began a high-speed selling spree — based on […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Gilbreath, co-founder and president of Ahalogy, former brand manager at Procter & Gamble and chief strategy officer of Possible Worldwide. In January 2012, Gartner declared that, within the next five years, CMOs […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. The ideal advertising yield curve for digital display is basically a classic marketplace-yield curve. It starts at the top left, with premium inventory capturing […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer of Nanigans. Customer acquisition and customer retention have historically lived in separate silos within marketing organizations. Those days are ending: CEOs and CMOs are beginning […]
