Data-Driven Thinking

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe. As a technical, data-savvy CMO, you want to make all key strategic decisions based on data and predictive […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Mugnier, Senior Vice President at M&C Saatchi Mobile. Watching a BBC documentary recently, I learned one of my new favorite statistics: At any one time, approximately one million […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Shebbeare, Founding Partner & Global Chief Strategist at Essence. Only a few years ago, I grazed on hundreds of different destination sites. These days, there are only three […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Koran, Senior Vice President of Product Management at Turn. The industry has settled on a hot new buzz phrase: programmatic direct. This certainly describes what the industry is […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurbaksh Chahal, CEO & Founder of RadiumOne. Marketers are accustomed to investing quite a lot of capital to build their core audiences. Until now, that’s mostly meant collecting mounds […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. One day I came to work and realized that everything had changed. My branch of the industry had upgraded from the […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of Optimal, Inc.. Having had the fortune (or misfortune) of being involved in online advertising product development over the past nine years, I’ve been able to […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Sukornyk, Founder & CEO of Chango. Programmatic marketing is still a relatively new phenomenon. Those who are familiar with the practice often assume that it’s merely a direct-response […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Geiger, CEO of Retailigence. Mobile devices have dramatically changed the way shoppers interact with brands and retailers. The growing popularity of mobile shopping apps, combined with brand and […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. I once heard Terence Kawaja remark that “complexity is the agency’s best friend.” It’s hard to argue with that. Early digital agencies were necessary […]