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»ahalogy

Campbell’s Taps Into Pinterest Data To Soup Up Its Content Strategy

Consumer packaged goods brands like Campbell’s Soup are the epitome of content and commerce. The company ladles up recipes and cooking tips through an online community, app and email newsletter called Campbell’s Kitchen. But socially distributed content increasingly is its main ingredient for success. To boost content engagement across its owned-and-operated site and social channels,... Continue reading »
by Kelly Liyakasa // March 9th, 2017 //
»
Apple, Facebook And Firefox Prepare To Bury The Banner Ad

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Gilbreath, co-founder and president of Ahalogy. When Apple recently announced it would allow a downloadable ad-blocking extension in its upcoming iOS9 release, I clicked to read the coverage at PC Magazine. I... Continue reading »
by AdExchanger // June 23rd, 2015 //
»
Buy Media, Get Creative for Free

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Gilbreath, co-founder and president of Ahalogy. Back in the golden years of advertising, the creative agency was king and media folks were second-class citizens. A typical agency meeting was spent debating... Continue reading »
by AdExchanger // May 19th, 2015 //
»
Casio Taps Ahalogy To Build Lifestyle Brand Via Pinterest Boards

Pinterest is starting to move toward a clear advertising model, as shown by last month's hiring of Facebook's global PMD head, John Yi, to run its marketing developer partnerships. The company has rolled out analytics and "Rich Pins" features geared to brands, and is believed to have a marketing API program in the works. Rather than... Continue reading »
by David Kaplan // July 8th, 2013 //
»
Selling Marketing Software SaaS Backwards

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Gilbreath, co-founder and president of Ahalogy, former brand manager at Procter & Gamble and chief strategy officer of Possible Worldwide. In January 2012, Gartner declared that, within the next five years, CMOs... Continue reading »
by AdExchanger // June 28th, 2013 //
»

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