AdExchanger Talks interviews key figures in marketing who are transforming digital advertising and media. New and previously published episodes are available on this page and on your preferred podcast app.
Really though, does a pharma company like Bayer even need to advertise during a global pandemic? Actually, yes, says Bayer’s head of media in North America Josh Palau. “Right now, consumers are so in need of the products we make that anything we can do to make sure we’re front and center to get what […]
What happens when everybody in a global organization suddenly has to work from home? Integral Ad Science chief Lisa Utzschneider speaks about leadership – across multiple time zones – during a pandemic. “When you looked at the data early on, you could see it coming,” she says. “The team in Tokyo, they were the first […]
Jayne Peressini, senior director of growth marketing at DraftKings, quips that she’d been practicing social distancing for a long time before the coronavirus took over all our lives – she’s got two kids under the age of three at home. Evenings are spent playing family games and binge watching “Tiger King” on Netflix with her wife, […]
Nope, the social distancing ain’t over yet. Will it ever be? In this episode, Eric Franchi – cofounder of the OG ad net Undertone and operating partner at MathCapital – talks about how ad tech startups can survive the pandemic and the subsequent economic fallout. Are there still investment opportunities? This is the third economic […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi Group, is making the best of San Francisco’s shelter in place order. What […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Beeswax CEO Ari Paparo (portrait by his daughter) chats with AdExchanger managing editor Ryan Joe about the shift to working from home, the post-pandemic […]
In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. While it’s impossible right now to fully make sense of our new national weirdness, it’s helpful – and therapeutic – to talk through how […]
This week’s podcast guest is Jane Clarke, CEO and managing director of the Coalition for Innovative Media Measurement. She will give a related presentation, titled “The Next Wave Of TV Measurement,” at AdExchanger’s upcoming Programmatic IO New York conference. In this episode, Clarke discusses the measurement crisis created by the old TV ratings system’s […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. The godfather of programmatic has retired from advertising. Or has he? In his first interview since selling AppNexus to AT&T for an estimated $1.6 billion (and stepping down), former CEO Brian O’Kelley comes on the AdExchanger podcast for a nice long talk. O’Kelley, known to friends […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Adform is a proud member of the tiny club of huge independent ad platforms. With 900 people working in 26 countries, the Denmark-based company takes an engineering-driven approach to data-driven ad buying. Profitable since the early days, its top-line revenue has doubled year on year for […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Branding and performance are two sides of the same coin. Maybe that’s why they can never see eye to eye? This week on the podcast, 360i CEO Jared Belsky discusses the need for clients to bring the two disciplines together rather than allow them to exist […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Advertising in retail and ecommerce environments has grown from a subset of shopper marketing to a key channel for the world’s biggest brands. This week on the podcast, Triad CEO Sherry Smith talks about that evolution. Triad’s customers are big retailers like Staples, Kohl’s, GameStop and […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast we hear from Jocelyn Lee, head of the AI advertising practice at Heat. Heat is one of several agencies acquired by Deloitte Digital, and Lee’s job there is to help brands and agencies drive creative impact using advanced data strategies. One […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast, Jivox CEO Diaz Nesamoney talks about the state of creative personalization and his company’s journey. Jivox didn’t start life as a dynamic creative optimization (DCO) platform. Its first product was an interactive video overlay format, but when a market failed to […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week in the podcast studio, Lauren Nemeth tells some rollicking stories from her years in the ad tech trenches at DoubleClick, AppNexus, Turn and other companies. She also discusses her current job as chief revenue officer at Nextdoor, a platform that connects people within communities. […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Late last year, publisher platform Sovrn raised $25 million to build on its diversified product suite. Shortly thereafter it acquired VigLink, a platform to help publishers optimize their affiliate revenue. This week on the AdExchanger Talks podcast, CEO Walter Knapp summarizes the company’s thesis: “Can we […]
Lauren Fisher, Principal Analyst at eMarketer, will speak at AdExchanger’s upcoming Programmatic IO San Francisco conference, taking place April 29-30. Programmatic is still growing like a weed. In its October forecast, eMarketer predicted programmatic in digital display will grow from $47 billion in 2018 to $69 billion in 2020. This week on the podcast, eMarketer […]
Matt Derella, Twitter’s global VP of revenue and content partnerships, will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24. Two years ago, Twitter was a company in distress. Usage and revenue were in decline, executive turnover was rampant and the company was rumored to be for sale. “For someone who loves this company, and so […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Shawn Riegsecker may be the world’s most durable ad tech founder, but he didn’t plan it that way. Riegsecker founded Centro in 2001 to automate the manual work required to plan and buy local digital ads. After years of development, he scrapped and reengineered the platform […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. “Data management is a well-established discipline everywhere except marketing.” Today in the podcast studio, one of the inventors of the DMP discusses why companies struggle mightily to get their data strategy right. Ana Milicevic was VP of product at Demdex, a first-wave DMP that Adobe acquired […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. LinkedIn is on track to surpass $2 billion in ad-based revenue during its fiscal 2019 – a remarkable number, given that LinkedIn has kept paid media squarely on the back burner (a policy it shares with parent company Microsoft). Its advertising opportunity is more akin to […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Michael Provenzano’s first startup was perfectly timed. Along with his cofounders, he developed one of the industry’s first demand-side platforms, Invite Media, and sold it to Google three years later in one of the most notable deals in the early days of programmatic. His second startup, […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. In the podcast studio this week, GCA Advisors managing director Josh Wepman talks about the changes afoot in television. Wepman has sold companies to Google, Snap, Yahoo, Pitney Bowes and Telstra, among others, and TV is his key strategic focus right now. “When you think about […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Dotdash is among the oldest continuously operating digital publishers. In its previous incarnation as About.com, the company employed legions of “experts” on topics as varied as saving for retirement, diabetes and the Middle East. Later, under the ownership of IAC, it rebranded as Dotdash and structured […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO New York on the buzzy discipline of supply-path optimization (SPO). In this episode, Kane comes into the AdExchanger studio for a deep dive on SPO and the ways advertisers can use it to optimize […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. On the podcast this week, Unruly Media CEO Norm Johnston talks about the evolution of video ads – how they’re bought, how they’re sold and who gets to sell them. Unruly’s value proposition is to provide high-quality audiences […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. For this, our 100th episode of “AdExchanger Talks,” we bring you a wide-ranging conversation with Facebook’s top ad engineer, Mark Rabkin. This is Facebook’s first time on the podcast, so there was plenty of ground to cover. Rabkin, […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. Among the “Big Three” marketing clouds – Oracle, Adobe and Salesforce – Oracle has been the most active on mergers. The list of its acquisitions is long: Eloqua, Responsys, Maxymiser, BlueKai, Datalogix, Moat, Grapeshot, Crosswise, AddThis. These are […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. A few years ago, US broadcaster Cox launched a TV ad exchange called Videa within its Cox Media Group, the oldest of the company’s three divisions (the other two divisions are Cox Cable and Cox Auto). The media […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by StackAdapt. This week on AdExchanger Talks, we speak with ad veteran Sean Finnegan. Finnegan has worked at agencies, consultancies, tech firms and publishers. Today he advises those parties, as well as brand marketers, as a partner at Chameleon […]
