Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Gains Speed Programmatic ad spend in the US will surpass $10 billion this year, according to eMarketer, and is growing at a rate of 137%. According to the research, ad spend on automation will double to $20.4 billion by 2016. “Today publishers largely […]
Marketing is more than ever a science, but that doesn’t mean it should become less of an art, according to Nissan’s marketing chief. “It’s the era of big data. To the most detailed level we can check who’s buying what and where and when, as well as people’s behaviors and actions,” the automaker’s global head […]
Google’s Q3 revenue rose 20% year over year to $16.52 billion, though it continued to see click volume rise (17% YoY) and cost per clicks fall (2% YoY). Google sites comprised about two-thirds of revenue, for a total of $11.25 billion. Partner sites contributed $3.43 billion, or about 20%. Google’s O&O paid clicks (which include […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meredith Adopts Native Battling falling CPMs and banner blindness, Meredith Corp. is the latest publisher to hop on the native ad bandwagon. The first glimpse of sponsored content will surface later this month via FitnessMagazine.com, which relaunches Wednesday. According to Meredith SVP and Chief […]
Enterprise tag-management specialist Ensighten has acquired multichannel marketing analytics startup Anametrix for an undisclosed sum, the companies announced Wednesday. The duo’s relationship dates back 18 months and had already manifested in a number of joint product integrations. Owning Anametrix was the natural next step, according to Ensighten’s founder and CEO, Josh Manion. Anametrix was founded […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Other Search War Bing put up a good fight, but Google Chairman Eric Schmidt says the company’s biggest rival in the search arena is Amazon. “People don’t think of Amazon as search, but if you are looking for something to buy, you are […]
Ecommerce is a “clean business” when it comes to attribution. That’s one reason why 90% of media dollars at contact and eyewear company Coastal.com go toward influencing sales: It’s easy to tell if those tactics actually work. After tracing the path from advertising to a sale, that same data is applied to make the advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Local TV Sales WideOrbit is supporting a new “live environment” for trading locally sold, linear TV. The offering was created in partnership with IPG’s MAGNA GLOBAL and Tribune Media and includes “linear television station inventory across customized geographic areas ranging from specific DMA […]
Beauty startup Julep has grown up in the age of social. The brand uses Facebook, blogs, and surveys in order to interact with customers and encourage them to have a stake in the brand. “We’re one of the first beauty brands to have grown up post-social media,” CEO and founder Jane Park said. After all, […]
Rentrak defended itself late last week against rival measurement firm Nielsen, whose global president Steve Hasker claimed Rentrak “never lets the facts get in the way of a good press release.” Hasker, in a Friday media briefing regarding errors Nielsen had discovered in its national networks ratings going back to March 2, opened fire on […]
