AUTHOR ARCHIVE FOR:

Zach Rodgers

Zach Rodgers

Executive Editor

Zach runs AdExchanger’s editorial operations and supports programming strategy for AdExchanger’s Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand” in 2016 and two regional Azbee Awards for “Best Technical Article” in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Articles By Zach

  • PODCAST: AdExchanger Talks

    Carat USA CEO Angela Steele: Addressable Media Will Win

    BY //

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. There is a mix shift underway caused by COVID-19 that will affect channels differently, according to Angela Steele, CEO of Carat USA. The best positioned media sellers can provide a clear line of sight into TV and video […]

  • PODCAST: AdExchanger Talks

    When The Dust Clears, With Jay MacDonald

    BY //

    It’s a truism now: “The world will never be the same.” But how will it change, exactly? This week on AdExchanger Talks, Digital Capital Advisors CEO Jay MacDonald draws on his long experience as a founder, media executive and M&A adviser to offer predictions on how COVID-19 will transform marketing and technology. Winners: e-commerce, streaming, […]

  • PODCAST: AdExchanger Talks

    Social Distancing With Friends: Alexis van de Wyer

    BY //

    The digital audio audience grew 11% between the second half of February and the second half of March, according to data from audio ad platform AdsWizz. But that new listening activity is not evenly distributed. This week on AdExchanger Talks, AdsWizz CEO Alexis van de Wyer digs into the trends. He says news and science […]

  • PODCAST: AdExchanger Talks

    Social Distancing With Friends: Marketing Tech Founder Nick Jordan

    BY //

    Some things they don’t prepare you for in CEO school. “We had a board meeting and talked about macroeconomic consequences of global pandemics, which is something a traditional board meeting wouldn’t have talked about,” Narrative I/O Founder Nick Jordan says this week on AdExchanger’s Social Distancing With Friends podcast. Nevertheless there are universal startup principles […]

  • PODCAST: AdExchanger Talks

    Social Distancing With Friends: Karima Zmerli

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    One interesting facet of the COVID-19 outbreak has been the sudden primacy of data and science in setting policy. Today in AdExchanger’s podcast series “Social Distancing With Friends,” Wavemaker Global’s chief data sciences officer, Karima Zmerli, speaks to the evolving data story. “For me the most important thing was to understand what model has been […]

  • Podcast

    Social Distancing With Friends: Laura Desmond

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    Like all of us, marketing veteran Laura Desmond is navigating the new rules of the video call. In this installment of AdExchanger’s “Social Distancing With Friends” podcast series, she shares her thoughts on the emerging rules of remote collaboration. “The level of intimacy is actually pretty high, but I also find that my energy is […]

  • Podcast

    Social Distancing With Friends: Criteo CEO Megan Clarken

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Three months after being named CEO of […]

  • Ad Exchange News

    Leadership In The Time Of COVID-19

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    Michael Katz, CEO of customer data platform mParticle, has led two companies through periods of crisis. During the 2008 recession, he was the president and founder of Interclick. Today he is CEO of customer data platform mParticle and responding to a new, rapidly unfolding global crisis of a very different kind. In addition to the […]

  • Podcast

    A Programmatic Health Check, With Wayne Blodwell

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Regulation is bringing much needed changes to the digital advertising landscape, but with it comes functional decline. This week on AdExchanger Talks podcast, Programmatic Advisory CEO Wayne Blodwell discusses how the General Data Protection Regulation (GDPR), California Consumer […]

  • Podcast

    Podcast: Accenture Interactive’s Big, Fat, Unified P&L

    BY //

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts.Accenture Interactive has grown massively in the 11 years since its founding. Accenture Interactive has grown massively in the 11 years since its founding. The agency division of consulting giant, Accenture has annual revenue of $10 billion and is […]

  • Podcast

    Podcast: Demandbase CEO Gabe Rogol

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Gabe Rogol, CEO of B2B marketing platform Demandbase, gives an update on his company and the account-based marketing (ABM) trend. ABM tracks closely with programmatic advertising. Both disciplines emerged about 12 years ago […]

  • Podcast

    The CDP Service Layer

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. With the rapid proliferation of customer data platforms (CDP Institute counts more than 100 vendors) comes a need for support. On AdExchanger Talks this week, Actable CEO Matt Greitzer discusses the nascent competitive set of service companies that […]

  • Podcast

    Podcast: The Omnichannel Retailer

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Jewelry brand and retailer PANDORA has grown rapidly in the United States, but new competitors – both traditional and DTC – are rearing their heads. This week on AdExchanger Talks, Charisse Hughes, CMO Americas, talks about the company’s […]

  • Sara Badler
    Podcast

    Podcast: How To Use Ad Tech Properly

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Dotdash SVP Sara Badler advises publishers to adopt a cleaner, more stripped-down version of programmatic. A subsidiary of IAC, Dotdash owns a network of websites in verticals such as personal health, home design, […]

  • Ad Exchange News

    Podcast: Let's Get Vertical

    BY //

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. “Life finds a way,” in the immortal words of Dr. Ian Malcolm. And so does ad tech, when confronted with adversity. Today’s extinction-level meteorites are taking the form of platform dominance, reduced data availability and a lack of […]

  • Podcast

    Podcast: China

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In this episode, we try to unpack the mystery of China: its tech giants, its attention economy and, yes, the role of the Communist Party. Our guide is Humphrey Ho, US Managing Director of China-based agency Hylink Digital. […]

  • Podcast

    A World Without One-to-One Targeting

    BY //

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Was it just three days ago that Google Chrome told the world that come 2022, it would block third-party cookies by default? Already a tsunami of coverage and analyses has resulted, much of it wondering about the negative […]

  • Podcast

    Podcast: Attention, Not Impressions

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. In 2012, about six years after its founding, 33Across was in peril. Approximately $4 million in revenue disappeared in the space of a month as agencies redirected budgets previously spent with ad tech partners to their in-house trading […]

  • Podcast

    The Unexpected CMO

    BY //

    Cadillac’s Melissa Grady is living proof that the CMO role is changing. Grady rose through the ranks at several auto, insurance and tech brands before landing at Cadillac as head of performance. One year later she was CMO, advancing a cutting-edge data strategy. This week on AdExchanger Talks, she explains her rapid rise and Cadillac’s […]

  • Advertiser

    6 Brand Leaders Offer Their 2020 Predictions

    BY //

    Throw a brick and you’ll hit a 2020 marketing prognosticator, but in a way there’s only one cohort whose predictions matter in this industry: the marketer, who sets strategy and writes all the checks. So we asked six leading brand marketers the following question: “What will be the biggest challenge and opportunity for marketers in […]

  • Podcast

    Podcast: A Force For Good In Advertising

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. If you’re looking for proof that advertising can be a force for good in the world, look no further than the Ad Council. The non-profit draws more than $1 billion in donated media annually, and creatively its work […]

  • Podcast

    Podcast: Marketing As A Service

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, CEO Pete Kim describes the origins of MightyHive, the programmatic media services company that was acquired by S4 Capital in 2018. Today, MightyHive is known as a programmatic adviser to Google clients, but […]

  • Podcast

    Podcast: CRO David Fischer On Facebook's Plans For 2020

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. If Mark Zuckerberg represents the core product strategy at Facebook and Sheryl Sandberg is the company’s public face, then Chief Revenue Officer David Fischer is the money guy – ringing the cash register day in and day out […]

  • Podcast

    Podcast: Startups Of 2020

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    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tom Chavez built two successful ad tech companies (Rapt and Krux) and sold them to two large strategics (Microsoft and Salesforce). In this episode, he talks about those experiences and his new venture studio, Super{set}. Super{set} is not […]

  • Podcast

    Podcast: Why Is Programmatic Adoption Taking So Long?

    BY //

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Outside of search and social, the adoption of programmatic advertising has been slower than some expected. In many corners, manual processes have stubbornly held on and gummed up the long-heralded automation of the media buy. What’s going on? […]

  • Podcast

    Podcast: How We Got To Now

    BY //

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, digital ad pioneer Richy Glassberg describes the invention of creative ad formats and T&Cs that became the foundation for today’s vibrant programmatic ecosystem. And he describes his new privacy compliance startup, SafeGuard Privacy. […]

  • Podcast

    Won’t You Be My Partner?

    BY //

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks: the growing importance of partnerships in marketing. Ad tech veteran Dave Yovanno describes how his company Impact is facilitating key marketing relationships – with affiliates, influencers, biz dev partners and others. And he […]

  • Podcast

    Podcast: Agencies In Flux

    BY //

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. It’s been rough sledding for agencies since the 2008 recession. Client cost cutting, the rise of procurement, loss of trust and growing competition from platforms have led to a persistent, low-growth environment where it’s hard to innovate. This […]

  • Podcast

    Podcast: In-App Around The World

    BY //

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Smaato CEO Arndt Groth discusses the changing rules of in-app advertising. The company – with offices in New York, Hamburg, Berlin, Singapore and Shanghai – has Chinese backers and a monetization deal with […]

  • Podcast

    Podcast: Factually Speaking

    BY //

    Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Factual CEO Gil Elbaz recounts his role in the early history of digital advertising as founder of Applied Semantics, which later became Google AdSense. During his years at Google, Elbaz says he was […]

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