AdExchanger
Articles By AdExchanger
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Turn Announces Agency Holding Company Client: Omnicom Media Group; Upgrades Platform Features
Turn announced feature upgrades to its demand-side platform as well as an agency holding company client win in Omnicom Media Group in a release today. Regarding the upgrades, the company said, “Capabilities include single-click deployment across all real-time bidding (RTB) inventory sources, automated budget allocation and a new audience extension technology.” Read the release. AdExchanger.com […]
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eXelate Announces Invite Media Partnership; CEO Zohar Offers Insights On Data Marketplace
Online targeting data provider, eXelate, and Invite Media, a demand-side platform, announced an agreement in which “Invite Media customers gain both seamless access to eXelate data across multiple media exchanges including Right Media, Google DoubleClick’s Ad Exchange, AdBrite, AppNexus, AdMeld, PubMatic and others, as well as dynamic insight reporting indicating the audience characteristics that are […]
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Dentsu Buys Innovation Interactive - As In 360i, Search Ignite, Netmining
Another independent digital agency has been gobbled. The Wall Street Journal’s Suzanne Vranica reported last night that top-5 holding company, Dentsu, was in the final stages of acquiring Innovation Interactive which owns 360i, Search Ignite and Netmining (AdExchanger.com Q&A). According to Vranica, “The deal under discussion is valued at roughly $200 million… In 2009, Innovation’s […]
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Publicis' VivaKi Transitioning; IPO Market Gets Everyday Health; Lotame Managing Preferences; Mediabrands Has 4 CEOs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VivaKi Ventures Transitions VivaKi Ventures has transitioned from the investment phase to the integration phase according to a ClickZ article by Zach Rodgers. Rodgers says that VivaKi investments such as Adap.tv, Aggregate Knowledge, Tumri and others will continue to be integrated into the VivaKi […]
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Rubicon Project Research Showing Q4 2009 CPM Surge; Discusses Drivers
The Rubicon Project released it’s Online Advertising Market Report for Q4 2009 and said that CPMs were showing considerable strength as “CPMs across the Rubicon 20 Index have risen by an average of 34 percent vs. Q3 2009.” Read the release. And, download the report here (sign-up required). Rubicon Project VP of Marketing, Kara Weber, […]
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Better Advertising Will Create More Trust Between Consumers, Companies And The Government Says CEO Meyer
Scott Meyer is CEO of Better Advertising, a company focused on provide a solution for privacy self-regulation for the online advertising industry. AdExchanger.com: Please discuss your background and how it brings you to where you are today. SM: I’ve been in the digital media business since 1998, including eight years with The New York Times […]
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Blodget, Calacanis Take On ComScore; Big Data Gets Bigger For Facebook; DataXu On RTB; And Then There Were Cloud Exchanges
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blodget, Calacanis Take On ComScore Henry Blodget and Jason Calacanis are on a war path! In a diatribe he published in his newsletter and then personal blog, entrepreneur Jason Calacanis is calling for a boycott of ComScore saying the audience measurement firm is a […]
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Google Reports Q4 2009 And Talks Display; AudienceScience Reports, Too; Morals And DSPs; UK Digital Media Agencies Are Pumping
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Reports Q4 And Talks Display Google reported its q4 2009 earnings after the market closed yesterday and though the company made an impressive profit, it wasn’t as much as some expected. Paul Kedrosky posts JP Morgan’s thoughts on the results on his blog […]
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The LinkedIn Report: Google, Yahoo, Right Media, Teracent, AOL (a.k.a. Aol.)
The digital advertising start-up world continues to play its siren song as the résumé pages of LinkedIn reveal moves and machinations within the industry. Over at Google’s DoubleClick Ad Exchange, Lauren Nemeth has left the building to take on the Director of Sales role at AppNexus. Highly respected within Big G, Nemeth brings her high-level […]
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LucidMedia Joins The Demand-Side Platform Race; Announces ADvisor DSP
The demand-side platform (DSP) leaderboard just added another competitor as LucidMedia says publicly for the first time that it, too, has a DSP solution – in fact, they’ve had it for over a year now according to the company. With more details on the way in the coming weeks, LucidMedia CEO Ajay Sravanapudi discussed demand-side […]
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Inuvo CEO Howe Reviews $4.2 Million Public Offering And Lead Generation Opportunity
Publicly-traded Inuvo announced that it has raised $4.2 million in a public offering with funds to be used for ongoing expansion of its ad platform for the lead gen space. Read the release. Rich Howe, CEO of Inuvo, discussed the new funds and the evolution of Inuvo with AdExchanger.com. AdExchanger.com: How does raising funds in […]
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Freeman To Oversee IPG's Cadreon Buying Platform; NY Times On The Meter; Alan Chapell Discusses Privacy Debate
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Exec To Oversee Cadreon AdWeek’s Brian Morrisey covers the hiring of Matt Freeman by IPG’s Mediabrands unit. Freeman will “serve as CEO of Mediabrands Ventures, a new unit built to oversee 16 digital specialist marketing companies in the Mediabrands portfolio, including search firm […]
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TRAFFIQ CEO Kahn On Datran Media Integration And Audience Buying Pain Points
TRAFFIQ and Datran Media announced a partnership today that will integrate Datran’s audience measurement platform – Aperture – into TRAFFIQ’s media platform. Read the release. TRAFFIQ CEO Mark Kahn spoke with AdExchanger.com about the industry and the announcement. AdExchanger.com: What are some of the pain points of audience buying today? MK: There are three fundamental […]
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Ad-Juster CEO Lewis Discusses Traction And SaaS Implications
Ad-Juster announced a deal with software solutions provider Solbright which will allow Solbright clients “to automatically access third party delivery data from Ad-Juster for billing reconciliation and discrepancy management.” Read the release. AdExchanger.com caught up with Ad-Juster CEO Mike Lewis to discuss his company’s positioning and the marketplace. AdExchanger.com: What types of companies are buying […]
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PubMatic CEO Goel On Ad Price Index And Publishers
Pubmatic has released its latest Ad Price Index focusing on “premium publishers.” According to the report, CPM pricing has been moving up. Read the release. And, download the report (PDF). AdExchanger.com spoke to PubMatic’s CEO Rajeev Goel about the report. AdExchanger.com: In your estimation, what’s the biggest “a ha!” in the report? RG: The most […]
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Demand-Side Platform Adchemy Opens Kimono; Collective Offering DSP-like Video Buying; Ghostery Bought By Better Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adchemy Opens Kimono Private companies are “opening the kimono.” Following the lead of VideoEgg and Bizo, demand-side platform, Adchemy has provided some insight on its recent revenues and client momentum in a press release. The company said “that in 2009 it grew its revenue […]
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CEO Jain Says JovianDATA Enabling Insights On Data For Ad Networks, Agencies, Advertisers And Publishers
Parveen Jain is CEO of data technology company, JovianDATA. AdExchanger.com: On your site, you say: “The more dimensions, data sources, and KPIS – the better.” How can that possibly be true? Agencies, for example, are sitting on mountains of data. Are you suggesting they need to harness all of it. PJ: JovianDATA technology creates multi-dimensional […]
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New York Times On The Verge Of Pay Wall; P&G Going Digital; Time Buys StyleFeeder
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The NY Times Subscription Model Drum roll, please. It appears that the New York Times is going to finally unveil its subscription model. According to Staci Kramer of PaidContent, it appears that there may be a “metered” system similar to Financial Times which allows […]
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Experian Sees Interactive Strength; Ad Networks Keep Popping Up - OneRiot, Impact Radius, Transpera, Hi-Media; E-Tailers Using Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Experian Says “Interactive” Strong Let the quarterly earnings reports begin! Data jack-of-all-trades Experian reported its fiscal 3rd quarter earnings which showed an 8% increase year-over-year. The UK-based company attributed the increase to strength in Latin America. According to Experian’s press release, in North America, […]
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The Nexus One And Your Mobile Advertising, Audience-Buying Strategy
“Now Serving Mobile” is a new column focused on the audience-buying opportunity in mobile advertising. Today’s column is written by Krishna Subramanian is co-founder of Mobclix. You’re probably already convinced that you should be thinking about mobile advertising. You can’t read any tech blog these days without hearing about Apple buying Quattro Wireless, Google buying […]
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Akamai Looking At The Internet; Learn About Google's DoubleClick Ad Exchange; Mastercard Leveraging Data For Marketer Insights
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Internet Traffic Report Akamai released its 3rd quarter 2009 (it takes them a while to get the report together) “State of the Internet Report” which looks at the Internet using the lens of their edge servers which help deliver insights like “attack traffic, […]
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Data Nugget: Banner Ad Spending Will Be 20.9% Of Internet Ad Spending This Year Says eMarketer's Hallerman
In a discussion with AdExchanger.com, Emarketer‘s senior online advertising analyst, David Hallerman, looks at display advertising and current challenges in display ad research today. AdExchanger.com: Briefly, what does eMarketer’s most recent research say about expected ad spending trends in online display? And what are the drivers? Trends in online display ad spending point to its […]
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Video Ad Network ScanScout's CEO Lau On Keys To Successful Cost-Per-Engagement Model, Importance Of VAST For Publishers And More
Waikit Lau is President and Co-founder of ScanScout, an online video advertising network. AdExchanger.com: How does ScanScout contextual video advertising solution fit with today’s audience-focused media plans? WL: ScanScout rolled out audience targeting about a year and a half ago. Today, majority of ad buys are audience targeted. We also offer contextual, geographical, time of […]
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CPM Advisors CEO Leathern Discusses BlueKai Integration Into CPMatic And Data Trends
Demand-side platform provider, CPM Advisors, announced a partnership today with BlueKai today which it says uniquely offers clients access to BlueKai’s in-market data directly within CPM Advisor’s CPMatic media buying platform. To date, CPM Advisors has been a part of BlueKai’s Certification program. Read the release. AdExchanger.com spoke to CPM Advisors CEO Rob Leathern more […]
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VideoEgg Is Profitable; Zimbra, VMare - Right Media; The Google Ad Agency; Startups Could Care Less About Recessions
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VideoEgg On Profitability First Bizo, now VideoEgg is promoting their 2009 revenues as the video ad network says that it has seen a doubling of revs in the past year to $25 million in annual revenue for 2009 – plus “7 consecutive months of […]
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Old People Like Display; Google Alleges Attack In China; Venture Capitalists Tire Of Patent Trolls; Bizo Reports Revenues
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Old People Like Display Recent research by the Yahoo Labs team suggests that, sure, display positively affects purchase – but wait! There’s more… According to the San Francisco Chronicle, “The research found an approximately 5 percent increase in spending among those who had seen […]
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Flurry CEO Khalaf On New Funds And Current Mobile Ad Network Performance
Flurry, a provider of mobile analytics and mobile ad network solutions, announced its latest round of funding – $7 million – which included InterWest Partners and existing investors Draper Fisher Jurvetson, Union Square Ventures, First Round Capital and Draper Richards. Read the release. AdExchanger.com spoke with Flurry CEO Simon Khalaf about the recent raise and […]
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Looking At The Real-Time Bidding Numbers With PubMatic's Goel
AdExchanger.com asked PubMatic’s CEO Rajeev Goel about their recent estimate for total RTB (real-time bidding) spend this year and last which he offered in a MediaWeek byline this week. Goel emphasized that this is an estimate. RG: Our estimate is based on our own methodology. Here is an overview of how we came up with […]
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IPOs Are Back: FriendFinder; The CMO And Display Advertising; Video's VAST Is Big; Agencies And Specialists In The UK
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPO For FriendFinder PaidContent’s Rafat Ali says that the update s-1 registration statement indicates that FriendFinder Networks has cut its original IPO plans in half and will now seek “only” $220 million. The original raise of $460 million was going to be used to […]
