AdExchanger
Articles By AdExchanger
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Social Ad Spend Splurge; Yahoo!'s Living Ad; BrightRoll's Audience Verification
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Network Ad Spend Emarketer gives its latest prediction about social network ad spend: “By 2013, non-US revenues [for social networks] will make up 51.9% of the total, which will hit nearly $10 billion worldwide. In the US, social networks will make $4.81 billion […]
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Where Does The Tablet Fit In The Marketer's Media Plan?
With the iPad’s strong growth and now the recent announcement by Amazon to provide a lower-end, $199 Kindle Fire tablet, marketers may need to start thinking about how the tablet – and its audience – fits in their plans going forward. With that in mind, AdExchanger.com asked a group of industry experts from the mobile […]
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Apple CEO Steve Jobs Passes Away; Tremor Rolls Out Video Ad Platforms; Influencer In The Auction
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Steve Jobs Dies Yesterday, Apple announced that its co-Founder and long-time CEO, Steve Jobs, had passed away from cancer after battling it for years. The New York Times’ John Markoff says Jobs “helped usher in the era of personal computers and then did nothing […]
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Lijit Acquired By Federated Media: Lijit CEO Vernon And COO Knapp Discuss
Yesterday, media company Federated Media announced the acquisition of Boulder, Colorado-based ad network and publisher technology company Lijit. Federated CEO Deanna Brown offered in a release, “Our combined relationships, proprietary tools and conversational marketing services will be invaluable to publishers and advertisers alike.” Read it. Lijit CEO Todd Vernon and COO Walter Knapp will become […]
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Aol SVP Clift On New VivaKi Deal And The Publisher-Agency Relationship
Aol and VivaKi announced a new partnership which will look to unearth new formats for online video advertising and will be part of VivaKi’s “The Pool” initiative. Read the release. Erin Clift, SVP of Branded Experiences at Aol, discussed the deal as well as her own role that addresses both marketer and agency constituencies. AdExchanger.com: […]
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IAB UK Sees Digital Growth Led By Video, Display; Specific On Myspace; Nexage Getting Bids For Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Grows In The UK The UK IAB unit reports that growth in digital ad spend remains strong in the first half of 2011. From the release: “Boosted by sophisticated new formats and 100% growth of online video, display advertising grew by 18.5% year […]
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Collider Media Eyes Targeting And Privacy In Mobile Media Says CEO Jones
Bryan Jones is CEO of Collider Media, a provider of targeting technology for mobile advertising. AdExchanger.com: Can you share a bit of background on you and how you got involved in Collider Media? BJ: Sure. I’ve been in mobile for about 4 years now, having been a corporate attorney before that. It’s been an exciting […]
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41st Parameter Solving Cookie Concerns With AdTruth Says Founder Eisen
Yesterday, 41st Parameter, a fraud detection services company for financial, retail and travel industries, announced a new product called AdTruth focused on device fingerprinting technology and audience recognition. Read the release on the company joining the IAB yesterday (PDF). Ori Eisen is Founder, Chairman and Chief Innovation Officer of 41st Parameter. AdExchanger.com: What inspired 41st […]
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VivaKi/Aol and Hulu In Search Of New Video Ads; The Facebook Display Ad Page
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Let’s Make Video Ads: Part I Aol and Publicis’ VivaKi unit announced a new partnership which looks to leverage VivaKi’s The Pool initiative. The companies agreed to test three, new video ad models in the coming months including: “A pre-roll overlay within a video […]
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Kirk McDonald Joins Pubmatic As President
Today, PubMatic announced that Kirk McDonald (LinkedIn), who was President, Digital of Time Inc, has joined the company as its President. Read the release. McDonald discussed his new role and the larger publisher landscape with AdExchanger.com. AdExchanger.com: Why is PubMatic the right next step for you? KM: Here’s the truth. I believe that the industry […]
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Yahoo! Aiming To Create More Premium Inventory With ABC News Partnership
The highly-anticipated announcement by Yahoo! this morning has come and gone – there’s still no official word on the Aol, Yahoo! and Microsoft agreement to sell each other’s data-driven, non-guaranteed inventory through still-undisclosed methods. But, Yahoo! did announce that it’s going to go beyond its current, video news distribution deal with ABC News and leverage […]
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Lexity CEO Kumar On Leveraging Intent And The Ecosystem OS For Ecommerce Retailers
Amit Kumar is CEO of Lexity (formerly known as “Vurve”). In a press release last week, in addition to its name change, the company launched its “‘Ad Intent’ system for e-commerce merchants of all sizes.” Read the release. AdExchanger.com: So, what was the original idea Vurve? And then what did you learn along the way […]
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Underdog Media Announces Former AudienceScience Exec Jeff Hirsch As Its CEO
Former AudienceScience executive Jeff Hirsch has announced that he is joining Santa Barbara, California-based Underdog Media as its CEO. Hirsch discussed his new role and his new company’s future plans with AdExchanger.com. AdExchanger.com: Please share some details about the new role. Why make the move? JH: It’s time for me to get back to basics […]
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Facebook's Engaging Ads; Rocket Fuel Sees $50 Million In '11; Rubicon Says DSP Spend Pulsing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Engagement With Facebook Ads Facebook ad lovers, prick up your ears. Ad Age’s Cotton Delo peels away the skin on Facebook’s newest ad unit and its “Insights” tool. Delo writes, “The new ads resemble sponsored stories and are constructed around engagement with a piece […]
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The State Of Adchemy: CEO Nukala On Search, Microsoft And The Intent Web
Murthy Nukala is CEO of Adchemy, an online advertising technology company specializing in search engine marketing tools for advertisers. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Nukala to discuss his company, his views on the space, and the state of Adchemy today. AdExchanger.com: What would you […]
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AdExchanger: Bigger Plumbing
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Yieldex Gets $10 Million For Publisher Analytics; Mediabrands Taps Faciliate For Workflow; Network And The DSP
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yieldex Collecting Predictive-analytics-for-a-guaranteed-inventory-world company, Yieldex, announced new funding and investors yesterday as Triangle Peak Partners (also in Marin and Tremor) and Hearst Interactive Media anted up along with existing investors to the tune of $10 million. CEO Andy Nibley says little in the release […]
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isocket Lays Down Display Ad Futures, Programmatic Buying Gauntlet; Flite Launches App Store For Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Display Ad Futures Claiming an industry first, isocket says that it is launching a programmatic platform for the purchase of guaranteed display ad inventory (isocket calls this “Class 1”). How can they make such a bold claim? isocket already had the guaranteed display […]
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The Algo Black Box; Affluence Breeds Ad Exchange; KN Surveying Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Algo Alert, Algo Alert, Algo Alert Cross Pixel Media CEO Alan Pearlstein sees trouble in the algo as he offers a few cautionary tales about the false promise of the algorithm by some. He writes, “Some of these companies actually resort to shady tactics […]
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PulsePoint Execs Discuss Merger And Media Platform Plans
Last week, Datran Media and CONTEXTWEB agreed to merge their companies into PulsePoint, which describes itself as an “integrated digital media technology platform.” Read the release announcing the merger. Patrick Vogt, Executive Chairman, and Tim Murray, CEO, of PulsePoint discussed the merger and the future for the new company. AdExchanger.com: What was the trigger for […]
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MediaBank-DDS Merger Industry Reaction: Questions Remain About MediaOcean
On Sunday, Donovan Data Systems and MediaBank announced their intention to combine their efforts as providers of back office systems that manage transactions across digital and traditional media buying channels. Read more. AdExchanger.com asked a selection of executives regarding their “take” on the proposed merger pending regulatory approval. Click below or scroll down for more: […]
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Merger Talk: Wise And Batson Talk MediaOcean, Google And The Agency OS Concept
On Sunday, The Wall Street Journal’s Emily Steel reported that Donovan Data Systems and MediaBank have decided to merge into a new company called MediaOcean, as the new company looks to create what it calls an operating system for advertising while it looks to stave off formidable competition from Google. Read more on AdExchanger.com. The […]
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Ramsey McGrory Returns As Clearspring CEO, Discusses New Role
Former Yahoo! and Right Media Exchange executive Ramsey McGrory has re-emerged since his departure only a couple of weeks ago to become the new CEO of Clearspring, a web content sharing tools and ad targeting data provider. Read the release. The company’s former CEO and founder, Hooman Radfar, will become Executive Chairman at the company. […]
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DSP DataXu Adds Social To Its Stack; Forrester On The Agency And Programmatic Buys; SpotXchange RTB'd
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DataXu Adds Social DataXu made its own announcement regarding a social solution (DX Social) using demand-side platform tech. DataXu stresses its cross-platform capabilities and says on its blog, that “DX Social creates and uses consumer behavioral insights from a marketer’s investments in other channels […]
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Is An Online GRP Needed For Online Video Advertising?
For years, the television world has pivoted on the use of a reach and frequency metric known as the Gross Rating Point, a.k.a. the GRP (Wikipedia), for the buying of advertising time. As TRAFFIQ’s Eric Picard points out in a 2009 iMedia Connection article, “This currency enables immense substitutability of inventory, meaning that there is […]
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SailThru CEO Capel On Next Steps For Next Gen Email Delivery Platform
Neil Capel is CEO and co-founder of SailThru, an email delivery platform. AdExchanger.com: What is the biggest misconception right now regarding email advertising campaigns? NC: The first thing that pops into my mind is that Ecommerce people realize the more email they send, the more revenues they can make. But at the same time they […]
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Yahoo!'s Latest CEO Moves; DSP MediaMath Adds Social Targeting; Velti Acquires Mobile CRM Company
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The CEO Role PaidContent’s Staci Kramer covers the latest machinations at Yahoo! as Interim CEO Tim Morse (who had been, and still is, the company’s CFO) issued an email meant to rally the Yahoo! troops. Kramer writes, “Probably the most striking aspect of Morse’s […]
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Merger! Mediabank And Donovan Data Systems Become MediaOcean
In a back office blockbuster, agency back office systems providers Mediabank and Donovan Data Systems (DDS) have put down their boxing gloves and become best buds. According to The Wall Street Journal’s Emily Steel, the companies are hoping to head off Google’s best efforts to invade the back office which pulses with data, if properly […]
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AdExchanger: The Engagement Future
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
