AdExchanger
Articles By AdExchanger
-
OPINION: Data-Driven ThinkingHas Programmatic Finally Hit Bottom?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Lee, executive vice president and chief strategy officer at Merkle. The rise of programmatic over the past five years has moved the media industry forward in a big way. […]
-
OPINION: The Sell SiderWe Need To Stop Chasing Scale And Focus On Specificity
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Pete Longo, CEO of US Media at IDG Communications. It’s a data-driven world, and digital ad buyers still rely on the legacy notion that “scale” is necessary to harness as many eyeballs and as much […]
Tagged in: -
Neustar Elaborates On Its Biz Split; Pandora Integrates With Moat
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Neustar Neustar is setting its marketing business free. During its Q2 earnings call Thursday, Neustar elaborated on its plan to split its two key businesses: information services and marketing services [AdExchanger coverage]. Marketing services is growing like a weed, up 56% to $63.9 million in […]
Tagged in: -
OPINION: Data-Driven ThinkingPaid User Acquisition: The Good, The Bad And The Ugly
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kobi Edelstein, vice president of advertising at Appnext. Advertising across any medium is always fluid and ever a delicate mix. Nowhere is this truer than in the mobile app space. […]
Tagged in: -
OPINION: On TV & VideoVideo Poised To Become Leading Digital Ad Unit As The US Shifts To 5G
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeff Minsky, senior vice president of agency and client development at Unruly. It’s rarer to find multiple tech sectors applauding the Federal Communications Commission (FCC) for any action it takes than it is to […]
Tagged in: -
Rubicon Project Enables Kid-Safe Marketing; Twitter Still Hurting On Wall Street
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Youth Rubicon Project is joining up with “kid-safe” marketing platform SuperAwesome to power the first programmatic exchange reaching children under 13, Lara O’Reilly of Business Insider reports. The “REX” platform won’t use behavioral data in compliance with the FTC’s Children’s Online Privacy Protection Act. “Programmatic […]
Tagged in: -
OPINION: Data-Driven ThinkingHow Ad Tech Companies Can Retain Their Appeal To Talent
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brandon Atkinson, chief people officer at AppNexus. Imagine driving to your office, dropping off your dog with a caretaker, leaving your laundry with a drycleaner and buckling up your cycling […]
Tagged in: -
Del Monte Is Consolidating Its Agency Business With Epsilon; Taboola Is Acquiring ConvertMedia
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Creative Choice After a 5-month review, Del Monte is consolidating its agency business with performance marketing shop Epsilon. Managing multiple agencies is a burden, and the CPG giant hopes that Epsilon’s data and direct marketing expertise will help its brands stand out against private food labels. […]
Tagged in: -
OPINION: Data-Driven ThinkingThe Digital Rollout Of Bill Simmons’ New Media Company Has Been Flawless
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Aaron Dodez, vice president of digital marketing at RPA. These days, sports commentary juggernaut Bill Simmons has found himself on the other side of the interview table, with his media […]
Tagged in: -
How Could Programmatic TV Have Helped Bill Clinton And George H.W. Bush?
“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Richard Hall, vice president of TV strategy at Videology. In the classic time-travel film “Back to the Future Part II,” Biff, the delightfully evil antagonist, uses a sports almanac from the future to place surefire bets […]
Tagged in: