AdExchanger
Articles By AdExchanger
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What Does 'Demand-Side Platform' Mean To You?
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Jeff Green is Founder and CEO of The Trade Desk, a demand-side platform technology company. He […]
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Reviewing The SSP With Forrester; Hearst Seeing Digital Profits; Unblocking Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reviewing The SSP Following up its demand-side platform (DSP) report, Forrester has published a new missive on sell-side platforms (SSPs). Authored by analyst Michael Greene, he teases the report on the Forrester marketing blog saying, “The 6 vendors we reviewed – Admeld, AppNexus, Doubleclick […]
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Database Marketer Epsilon Targets Display With Online Audience Central Says EVP Stein
Eric Stein is Executive Vice President, Online Solutions, of Epsilon, a database marketing company. AdExchanger.com: Can you give a quick background on the latest with Epsilon? ES: We have a platform, assets and client relationships with which we’re building an online business. Online Audience Central and other things that we’ve done over the past two […]
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Digital And Advertising; Trada Gets $9 Mil While You Sipped Nog; Ads And CES
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital, Please -Wait, I Mean Advertising In a feature article, The Chicago Tribune’s Robert Channick covers momentum in the online advertising space in the Chicago area. Leo Burnett’s North American President says about digital, “We need to lead in this space, we need to […]
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AdExchanger: 2012 Arrives
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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The Investment Community Reviews Advertising - A Look Back, A Look Ahead
It’s the end of the year and it’s time to look forward, but it’s also time to look back and see what’s happened – or not. In its final plunge into the crystal ball of “predictions,” AdExchanger.com reached out to members of the venture capital community and asked them to critique their predictions of last […]
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Cross-Platform Display Is Going From Niche to Mainstream In 2012 Says Google's Mohan
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Neal Mohan, VP, Display Advertising, Google, offers his views. I’m excited about a ton of things, […]
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For 2012, A Shift Towards The Marketer's End-To-End Solution And More Says Microsoft's van der Kooi
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Rik van der Kooi, Corporate Vice President, Advertiser and Publisher Solutions Group for Microsoft, offers his […]
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True Premium Is Going To Change The Way We Think Says Yahoo! Levinsohn
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Ross Levinsohn, executive vice president of the Americas region for Yahoo!, offers his views. One word– […]
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Channel Partners And Managing The Exchange With Microsoft's Buchheim And Dahlberg
In a blog post yesterday, Microsoft publicly addressed its approach to channel partners (think demand-side platforms, ad networks, etc.), especially as it relates to the Microsoft Advertising Exchange. Eric Dahlberg, who is Director, US Network & Exchange Sales for Microsoft Advertising, emphasized the position that his company believed was the best choice among several options: […]
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Pay-For-Performance's Time Has Come Says IPG Mediabrands Global CEO Seiler
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Matt Seiler, Global CEO, IPG Mediabrands, offers his views. Clients will pay their agency in direct […]
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AdExchanger: Inside The Facebook Ad API
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Disintermediation and Frenemy Dropped From The Advertising Lexicon In 2012 Says VivaKi CEO Klues
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Jack Klues, CEO of VivaKi, offers his views. In 2012, the words Disintermediation and Frenemy will […]
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Consolidation And Clarification In Premium, Independent Web For 2012 Says Federated's Battelle
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” John Battelle, Founder/Chairman of Federated Media, offers his views. We expect to see tremendous consolidation and […]
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Microsoft Clarifies Its Approach To Demand-Side Platform Partners - The Door Remains Open
Today, in an interview with AdExchanger.com, Microsoft Advertising Exchange‘s Eric Dahlberg and Dennis Buchheim outlined the latest on a number of company initiatives including their company’s approach to technology partners like demand-side platforms. Buchheim and Dahlberg stressed the importance of remaining open to innovation and that DSPs will remain a key demand-side player in the […]
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Senior Analyst O'Connell Discusses New Forrester Demand-Side Platform Report
Yesterday, a team of analysts from Forrester Research led by Joanna O’Connell, published a new report, “The Forrester Wave: Demand-Side Platforms, Q4 2011,” shining a light on the programmatic buying trend in display advertising, and looking at seven demand-side platforms and their capabilities, in particular. O’Connell begins her team’s analysis by stating the challenge for […]
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RTB Capitulation And Ad Tech Acquisitions By Agencies In 2012 Says Fox News' Steinberg
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Jeremy Steinberg, Vice President, Digital Sales & Business Development – FOX News Channel and FOX Business […]
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RichRelevance CMO Kegley On Searchandise Acquisition And Strategy Ahead In Shopper Marketing Channel
Yesterday, online shopper marketing company RichRelevance announced the acquisition of retailer search monetization provider Searchandise. According to the release, “RichRelevance currently serves more than 1.4 billion page views each month across its retail publishers and with the acquisition of Searchandise will now serve 10 of the 25 largest retailers on the web, including Target, Sears […]
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Just Don't Tell Me It's Completely New In 2012 Says Inadco COO Zinman
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Dave Zinman, Chief Operating Officer of Inadco, offers his views. “What has been will be again, […]
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IGN Entertainment Syndicating Content And Managing Its Data With FreeWheel Says GM Ho
IGN Entertainment, a media, digital distribution, and game technology company, and a division of News Corporation, recently announced that it will incorporate FreeWheel‘s Revenue & Payments Management (RPM) system to bring together reporting across syndication channels Read more. Bernard Ho, VP/GM of Video at IGN Entertainment, discussed the deal and its implications. AdExchanger.com: How does […]
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At Some Point In The Future There Won’t Be Digital Ad Agencies Says ANA's Duggan
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Bill Duggan, Group Executive Vice President of the Association Of National Advertisers (ANA), offers his views. […]
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Agencies To Reap The Benefits Of Behaving More Like Silicon Valley In 2012 Says 4A's Prez Nancy Hill
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Nancy Hill, President of the American Association of Advertising Agencies (4A’s), offers her views. What will […]
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OPINION: Data-Driven ThinkingSocial Does Not Equal Search
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Nikhil Sethi, who is co-founder/CEO Adaptly. As we look at the emergence of social as a serious contender within a typical media buy, the marketplace is noticing an evolution […]
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Get The New AdExchanger Comic Book - Here's How
Hello Dear Reader! I have an offer for you. And surely you’ll agree… an offer like this doesn’t come along very often. In exchange for some PII, I’ll send you this beee-utiful, 50+ page, 2011 AdExchanger.com comic book. (More pictures below.) Imagine you with the AdExchanger.com comic book – and your friends, in awe. And, […]
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GfK Group Acquires Knowledge Networks; Top Ad Spenders On Google; More App Stores
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Knowledge Networks Acquired On Friday, market research company GfK Group announced the acquisition of ad effectiveness research company Knowledge Networks as yet another ecosystem company is assimilated. Knowledge Networks’ KN Dimestore has been in the same bucket as Vizu as both companies are looking […]
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iCrossing CEO Scales And CTO Randazzo Discuss Acquisition Of DMP Red Aril
On Wednesday, Hearst digital marketing agency, iCrossing, said that it had acquired data management platform, Red Aril. In the release, iCrossing identified the DMP as a key part of the deal as well as “a trading desk application, which leverages insights from the data management platform to execute and inform media campaigns across networks and […]
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AdExchanger: Digital Training
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Guardian Merging Yield Metrics For Print And Digital With Operative Says Beale
In November, Guardian announced a partnership with Operative where Guardian’s “print and digital media businesses, including guardian.co.uk, as well as The Guardian and The Observer newspapers, will all be running from the same platform – Operative.One – in the first half of 2012.” Read the release. Andy Beale, Technology Director at Guardian News and Media, […]
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Mars Chocolate's Sandler Delivers Innovation Best Practices For Marketers At ANA Creativity Conference
[Cue the Star Trek music] “Innovation, the final frontier…” “Innovation” was the buzzword of the day as marketers and their creative team members came together in NYC for Day 2 of the Association of National Advertisers (ANA) Creativity Conference. “Innovation” is a word that seems to get tossed around a lot lately – especially in […]
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