AdExchanger
Articles By AdExchanger
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Spotify Tries Video; Rethinking Video After The Olympics
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Push Spotify wants to be more than an audio platform. The company pushed into video in May with 12 original series around music, and plans to spend big to expand in categories like animation and comedy, reports Sahil Patel at Digiday. But it’s tough to […]
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OPINION: On TV & VideoIs Audibility The New Viewability?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Following the industry’s adoption of viewability as a core metric, even moving toward transacting on vCPM, advertisers are now eyeing other measures that can tell them […]
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OPINION: Data-Driven ThinkingCustom Bidders And The Future ‘Ad-Tech Grid’
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of product innovation at Demandbase. Most ad tech participants don’t ever need to deal with choosing between custom and generic bidders. A bidder is the piece […]
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The Guardian Runs A Time-Based Campaign; Amazon Tests On-Demand Test-Drive With Hyundai
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tick Tock The Guardian is running its first time-based online ad campaign, reports Lucinda Southern at Digiday. Advertisers can buy ad slots of up to 30 seconds across the publication’s properties. The Economist, which also bills for ads based on time, is the first advertiser to […]
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OPINION: The Sell SiderAre Android Instant Apps Friend Or Foe For Publishers?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Matan Cohen, director of innovation at YouAppi. Imagine if you could eat everything you wanted and stay trim without exercising. You could apply that analogy to Android Instant Apps, where you can use these apps […]
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The New York Times Shuts Down NYT Now App; Cambridge Analytica Didn't Meet Expectations
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sign Of The Times The New York Times has shut down its NYT Now app, a curated mobile experience that was geared to young people. NYT Now debuted two years ago with a $1-$2 weekly subscription, then became a free service for its second (and final) […]
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OPINION: Data-Driven ThinkingCRM: A Philosophy That Goes Beyond Data, Technology And Channel
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mayur Gupta, senior vice president and head of digital at Healthgrades. Marketing has evolved substantially from the witty and creative ads of the “Mad Men” era to processes designed […]
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Univision Puts Gawker Media Under Fusion Group; Amazon Goes For Bargain Smartphone Market
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sold Sign Univision continues to expand its digital footprint with its $135 million acquisition of Gawker Media. Gawker and its three brands will sit next to The Root and The Onion under Univision’s Fusion Group, a group of digital media sites targeted to multicultural millennials. One […]
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OPINION: Data-Driven ThinkingWinter Is Coming To Ad Tech: Obliteration Not Consolidation
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sloan Gaon, CEO at PulsePoint. Many pundits have squawked that consolidation is inevitable in the ad tech space. This would be true in many markets. In the car-sharing marketplace, for […]
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OPINION: The Sell SiderProgrammatic Guaranteed: The Promises And Perils
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. One of the most desired outcomes of programmatic advertising is the ability to reserve inventory for a guaranteed buy. Getting guaranteed access to brand-safe, premium […]
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