As Executive Editor, Sarah oversees AdExchanger’s news and feature coverage and event content. Sarah has written extensively about publishers, sell-side technology and Google. Understanding and explaining the business implications of technically complex topics is her forte. Over her years at AdExchanger, she’s documented the rise and maturity of programmatic tech, as data-driven advertising has spread far and wide in its marketing applications.
Apple’s iAd inventory will be available programmatically through open exchanges. Rubicon Project is one of “several advertising technology companies” that will be selling the inventory, according to a press release. MediaMath is among the other partners, according to an AdExchanger source. iAd hasn’t been a star for Apple so far. “This partnership means that Apple […]
For recipe sites, the days leading up to Thanksgiving bring a rush of users searching for turkey-basting tips and instructions for making stuffing and pumpkin pie. In the coming weeks, the winter holidays will bolster traffic even more. These audience surges represent an opportunity and challenge for publishers as they try to maximize yield. Sales […]
Rubicon Project has snapped up iSocket and Shiny Ads, two companies in the rapidly emerging category of automating direct, negotiated deals between ad buyer and publisher. The total cost of both deals is less than $30 million, mostly paid in stock, according to a press release. The bulk of that $30 million likely went to iSocket, […]
On election night, ABC News wanted to engage users with breaking news via its app, but it didn’t want to overwhelm them. Among its updates, ABC News wanted to point users to video content. For the ABC News mobile app, pre-roll video ads drive the most revenue. Thanks to ABC Unified, which sells TV and […]
Rubicon Project wants more customers on its Buyer Cloud and has hired ad sales vet Adam Chandler as SVP of revenue to bring brands to the platform. He started Monday. “There’s a lot of education needed on Madison Avenue and with brand marketers directly to explain what automation means,” Chandler said. “I see a big […]
The walled gardens around publishers’ premium inventory are hard to take down, since publishers are reluctant to put premium inventory in channels associated with low-priced, performance-focused inventory. But Sonobi, whose platform combines direct-sold impressions with those sold programmatically, is trying to chip away at those walls. The company hosted a Premium Programmatic Summit with its […]
This Old House, the venerable home-improvement brand, possesses a trove of video assets highly valued by users and advertisers alike. Video is the very foundation of This Old House. The brand started off as a local Boston television show in 1979, and it now runs nationally on PBS. Time Inc., which had been running This Old […]
MyBuys creates “recommended for you” modules on retail sites, but then it goes a step further: It buys display ads based on a user’s behavior or viewed products and sends triggered emails enticing customers to complete abandoned buys. MyBuys’ expansion into paid media—display advertising—is now its fastest-growing line of business. While it first got into managed […]
Does anyone want to be a content creator anymore? Women’s lifestyle site SheKnows has jumped into the user-generated content fray by buying BlogHer, which provides a technology platform for bloggers as well as opportunities to monetize. SheKnows paid an estimated $30 million-$40 million, The acquisition fits with SheKnows’ recent efforts to turn its community into […]
CEO Tim Armstrong thinks AOL’s bets on programmatic are paying off. Programmatic grew to 37% of non-search ad revenue, compared to 12%. Forty seven percent of revenue from AOL’s network Advertising.com was programmatic, compared to 18% during the same period last year. Advertising revenue grew 18% YoY to $473.4 million. Armstrong attributed the increase to larger shifts in the […]
