As Executive Editor, Sarah oversees AdExchanger’s news and feature coverage and event content. Sarah has written extensively about publishers, sell-side technology and Google. Understanding and explaining the business implications of technically complex topics is her forte. Over her years at AdExchanger, she’s documented the rise and maturity of programmatic tech, as data-driven advertising has spread far and wide in its marketing applications.
Last year, Livingly Media’s entertainment site Zimbio attracted 1 million Facebook referrals a month. So far this year, it’s 20 million referrals a month. “Facebook’s recent changes have been very beneficial for us,” said CEO Tony Mamone. He co-founded Zimbio Inc. (now Livingly Media) in 2006, and launched StyleBistro in 2010. In 2012, the company […]
RTL Group is buying itself more video content by acquiring StyleHaul in a deal that values the lifestyle-focused YouTube network at $151 million. “StyleHaul is an excellent fit with our digital portfolio, complementing our recent, technology-focused acquisitions BroadbandTV and SpotXchange,” said Anke Schäferkordt and Guillaume de Posch, co-CEOs of European TV and radio company RTL Group, […]
Financial advertisers tend to focus on performance advertising. They want people to fund a brokerage account or sign up for a new credit card. But TheStreet, which attracts 40 to 50 million visitors a month at its sites, which include a namesake website, plus Stockpickr, The Deal and MainStreet, has noticed more interest in brand […]
Digital revenue rose 17% in Q3 at The New York Times. During the same time period, digital subscriptions rose 20%. But overall revenue rose just 1% for the quarter — anemic growth, though The New York Times spun it as good news, since digital increases almost offset declines in print. (earnings release) “Smartphone, tablet, and video, […]
When targeting ads and content, health publisher Remedy Health Media, whose network of sites attract 16 million unique visitors a month, faces greater challenges than most digital publishers. The Health Insurance Portability and Accountability Act (HIPAA) contains a privacy rule regulating the use of consumer health data, making it more difficult to personalize content and […]
Publishers looking for new digital dollars have homed in on native and custom advertising packages. These initiatives, more than programmatic, served as the focus for the MediaNext conference Monday through Wednesday in New York City, where the publishing community convened to discuss the status of integrated marketing campaigns. “More advertisers are separating their budgets, with […]
Two years is a long time for online publisher Vox Media. In that span, the owner of seven editorial sites – including The Verge, SB Nation, Eater and Polygon – went from eschewing programmatic to embracing it. Vox’s strategy changed because its sites grew, explained Joe Purzycki, Vox Media’s VP of advertising. Vox totaled 20 […]
Rubicon Project’s stock rose over 20% in after hours trading following the announcement that the company posted a record quarter. That’s good news for a supply side platform that has struggled to educate Wall Street of its value. Rubicon Project hoped its IPO would give it a market cap of $671 million. The current market cap is […]
Hearst Magazines plans to remove its marketing data from silos and bring it to the cloud using Acxiom. Hearst hopes this move helps it bring together siloed customer information. Finding the overlap between Hearst newspaper and magazine subscribers, for example, is a manual process under the current system. “If a customer engages with us in one […]
Yahoo says its investments in mobile have paid off. The company announced its mobile revenue in Q3 exceeded $200 million, or 20% of its $1.1 billion in GAAP revenue. Mobile revenue doubled year over year, including both search and display. Revenue growth on mobile far outpaced user growth. 550 million people are mobile monthly active […]
