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»mybuys

Magnetic and MyBuys Merge, Raise $25 Million

Magnetic and MyBuys announced Wednesday they will merge, creating a company with a combined gross revenue of $100 million spanning ad tech and marketing tech. With their dual capabilities, they will be able to leverage first-party and third-party data to inform their 700 clients’ advertising spend and marketing efforts throughout the customer life cycle. At the same... Continue reading »
by Sarah Sluis // May 20th, 2015 //
»
MyBuys CEO Wants To Bring Personalization Across Paid, Owned and Offline Channels

MyBuys creates “recommended for you” modules on retail sites, but then it goes a step further: It buys display ads based on a user’s behavior or viewed products and sends triggered emails enticing customers to complete abandoned buys. MyBuys’ expansion into paid media—display advertising—is now its fastest-growing line of business. While it first got into managed... Continue reading »
by Sarah Sluis // November 10th, 2014 //
»
MyBuys Drives Email And Display Ad Personalization

MyBuys, a provider of personalized recommendations solutions for retailers, has rolled out a display ad offering called MyAds and rewired its product suite. CEO Bob Cell said the changes let marketers more easily measure across the full consumer journey. And just as larger vendors like Adobe have moved toward “customer profile” pricing schemas, so too... Continue reading »
by Kelly Liyakasa // March 25th, 2014 //
»
MyBuys Using Kinetic Ads To Engage The Consumer Says CEO Cell

Bob Cell is CEO of MyBuys, a provider of personalization for multi-channel retailers. AdExchanger.com: How was the June 2010 Internet Retailer conference for you and MyBuys? Any overall trends that you sensed? BC: Internet Retailer was a great event for MyBuys .  We had the opportunity to meet with many people, including  potential customers, clients... Continue reading »
by AdExchanger // July 12th, 2010 //
»
 

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