Kimberly Maul
Articles By Kimberly
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Nexage Exchange Shows Liquidity, Growth During Past 6 Months
Mobile advertising on the Nexage Exchange is on the rise — by 144% over the past six months, or 24% per month. The mobile ad platform released its Nexage Analytics Report today, which looked at several trends in mobile advertising between May and November 2012. With more than 200 buyers and 20 billion impressions per […]
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Survey: Tracking Fears Are Real, But Consumers Grasp Value Exchange
Consumers aren’t as worried about privacy issues and have started to embrace companies targeting them with ads and offers when those messages are relevant, according to Accenture Interactive. In fact, consumers now turn to mobile and personalized targeted offers and marketing elements while shopping and researching purchases. After surveying 2,000 customers in the U.S. and […]
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2012 Review: RTB Gained Ground Thanks to Major Brand Participation
Forecasts for real-time bidding are rising for the next several years, after a strong showing in 2012, including participation from major national brands and premium publishers. Market intelligence firm IDC said in October that worldwide RTB-based spending was $1.4 billion in 2011 and forecasted it will rise to $13.9 billion by 2016, for a compound […]
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Q3 Update: Mobile Advertising Continues to Grow, As Does Interest in RTB
Mobile advertising is on the rise and, looking at reports from the third quarter 2012, the use of mobile real-time bidding by buyers and publishers is also growing. Market intelligence firm IDC predicts that mobile advertising will reach $8 billion globally in 2012, jumping to $14.2 billion by 2014. Looking just at the U.S., market […]
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Data Snapshot: Tracking Retail Holiday Foot Traffic Using Mobile Data
Retailers are opening their doors earlier and earlier on Black Friday, even creeping into Thanksgiving. As customers spread their purchases throughout the weekend, the Black Friday/Cyber Monday combination has become a hub of social media, mobile usage, and local in-store purchases. Below we present new data from Placed showing in-store visits on Black Friday, the […]
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People Talking About Target: How Retailers Stack Up In Facebook's Holiday Rush
The Black Friday holiday shopping tradition has been turned on its head, thanks to social media and Facebook. While retailers continue to encourage customers to rise before the sun on the day after Thanksgiving, they are adding ever more Facebook deals and apps, as well as mobile tools, that can be used throughout Thanksgiving week. […]