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Apple News Plus A Bust For Publishers; Bain Wants To Acquire WPP's Kantar
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crab Apples Apple News Plus, the $10 per-month news bundle Apple launched in March, is headed back to the drawing board after a rough debut. Revenue from the service is split 50/50, with half going to Apple and publishers splitting the other half based […]
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OPINION: On TV & VideoTo Get The Outcomes Measurement They Want, Marketers Need To Speak Up
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Outcomes-based measurement is redefining advertising. GSK recently launched a self-optimizing outcomes-based digital-out-of-home campaign informed by real-time data. This follows announcements earlier this year by A+E […]
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Digital Audio Draws New Investment; Amazon Taps Rite-Aid For In-Store Pickup
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Wondery-ful A spree of acquisitions of podcasting and streaming audio ad tech startups by Spotify, Pandora and iHeartMedia has somewhat consolidated the category, but the independent market is still growing. Podcast production network Wondery raised $10 million last week at a valuation of more […]
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OPINION: The Sell SiderMedia Sellers Must Evolve To Gain Deeper Understanding Of Their Audiences
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head of publisher strategy and business development at Prohaska Consulting. Sales teams are finally arming themselves with programmatic knowledge, but it’s not enough. The industry shift to audience-based buying requires a new […]
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Comic: Big Tech Policy Proposal
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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ISPs Tread Carefully With Customer Data; Facebook CMO Antonio Lucio Speaks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Bridge Too Far? Are ISPs collecting customer browsing data for ad targeting purposes? A Wall Street Journal review shows that, with the exception of AT&T, most don’t seem to be doing it. Comcast, Charter, Verizon and Altice are all abstaining for the moment. […]
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OPINION: Data-Driven ThinkingIt’s Time To Expand Our Definition Of Direct-To-Consumer
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brett Jensen, director of data partnerships, at iSpot.tv. Is a hot dog a sandwich? When you break it down literally, it’s a piece of meat between bread, frequently dressed up […]
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OPINION: On TV & VideoLiveRamp’s Latest Deal Shows How TV And Digital Are Becoming More Like Siblings Than Strangers
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. With this week’s acquisition of Data Plus Math, LiveRamp is now touting that outcome-based TV buying is a real option for advertisers. Instead of relying on GRPs, TV […]
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Holding Companies Sharply Reduce SSP Partners; Coke Thirsts For Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tax Cuts Top ad agency holding companies are taking a hatchet to their mar tech vendor rosters. Havas consolidated from more than 40 ad tech partners to single digits, with most of the downsizing falling on SSPs, Ronan Shields reports for Adweek. Havas cut […]
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OPINION: Data-Driven ThinkingConsumers Deserve Transparency Too
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Silberman, vice president of product at Dailymotion. Transparency has been a buzzword in ad tech for years as marketers look for more clarity on the fees and quality of […]
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Facebook Expands Political Ad Transparency Tools; Comscore Raises $20M
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Global Transparency Facebook started rolling out transparency tools for political ads in 2018 – now it’s pushing those tools out globally. These tools include an authorization process, where Facebook confirms a political advertiser’s identity, and the party responsible for the ad will appear on […]
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OPINION: Data-Driven ThinkingWe Need To Evolve The Creative Model
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Grzelak, chief strategy officer at The Shipyard. In the expanding universe of programmatic media, there are more ways than ever to reach a target audience, with even greater precision. […]
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Tubi Surpasses 20M Monthly Viewers; Inside Samsung's AI Strategy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Over The Top Ad-supported streaming TV service Tubi surpassed 20 million monthly users and 94 million hours of content in May, the company said Monday. Tubi’s fortunes are important because advertisers and investors are relying on ad-enabled VOD startups to challenge the position of […]
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OPINION: On TV & VideoIt’s Time For Standardization In Linear Addressable TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Olivier Wellmann, senior vice president of product at Samba TV. The appeal of dynamic ad insertion (DAI) on addressable linear TV is its personalization capability. With DAI, two households right next door to each […]
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OPINION: Data-Driven ThinkingAs Cookies Crumble, Expect More First-Party Data And Privacy-Compliant Solutions
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Rose, vice president of digital ad operations at IPG Mediabrands. Our post-2020 “opt-in” ecosystem includes laws such as the EU’s General Date Protection Regulation, California’s Consumer Privacy Act and […]
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Snap Embarks On A Charm Offensive; Amazon's Hiring Spree
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap, Mon Ami Snap is starting to tone down its too-cool-for-school vibe. The company has been known to operate with a certain level of hauteur in relation to advertisers, agencies and the press. But Snap is making a concerted effort to be less secretive […]
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OPINION: The Sell SiderAfter Years Of An Information Disadvantage, Data And Tools Can Help Publishers Shift The Balance
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Whitmore, chief digital operations officer at Tribune Publishing. For more than a decade a persistent imbalance in data and technology has dogged the programmatic marketplace, putting publishers at a distinct information disadvantage. Publishers […]
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OPINION: Data-Driven ThinkingIs Brand Value Defined As Long-Term Or Short-Term Performance?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simone Chaffiotte, vice president and director, audience strategy at Carat USA. When companies arrange their marketing organizations by separating brand building and performance into distinct departments, teams often define their […]
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Comic: Clean Rooms
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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J&J's CMO Departs; UK Privacy Watchdog Has Its Eye On RTB
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No More CMO For J&J Johnson & Johnson’s first CMO Alison Lewis is out after five years on the job. But the CPG giant seems like it’s getting rid of the role altogether, according to Ad Age. In a statement, J&J said: “We have […]
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Quibi Already Has $100 Million In 2020 Ad Commitments; FTC Investigates YouTube Over Child Privacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch And Learn Facebook really wants those TV ad dollars – but it’s going to take more than simply showing up at the upfronts. The first thing Facebook needs to do is prove that its video service, Watch, is a hit with audiences. Facebook […]
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OPINION: The Sell SiderThe Responsibility For Fake News Rests With Social Platforms
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Weaver, senior vice president of business growth and development at Al Jazeera Media Network. Following the 2016 presidential election, the impact of so-called “fake news” reverberated around the world. As a result, society […]
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Snap Starts To Rebound; OpenAP Partners With NCC Media On Audiences
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Adobe On A Cloud Adobe bragged about its customer data platform Tuesday on the company’s second quarter earnings call. The marketing clouds are going for broke this week on the CDP front – Adobe, Salesforce and Oracle all made CDP-related announcements – but Adobe […]
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OPINION: Data-Driven ThinkingDoes Your Keyword Blocking List Still Spark Joy?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Bonanno, manager, analytics, at Integral Ad Science. Summer might be almost upon us, but it’s never a bad time for spring cleaning and to ask ourselves whether that sweater […]
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Target's Digital Ad Platform Goes Programmatic; Here's Who's In Charge At Snap
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bull’s-Eye Targeting If you want to use Target’s first-party data, you don’t need to use Target’s DSP – just the SSP where it has its data loaded. Competitors (ahem, Amazon) force advertisers onto an owned DSP to activate segments such as “electronics purchasers,” for […]
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OPINION: On TV & VideoWasted TV Impressions Are A Bigger Problem Than You Think
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris LaHaise, director of TV solutions at dataxu. Advertisers have long known that their media plans waste valuable TV impressions. A recent study by CBS and Simulmedia put that number between 47-60%. But that […]
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Facebook Doubles Its Marketing Spend; Google's Pichai On The Record About Antitrust
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Read On WPP Group CEO Mark Read has largely shunned the spotlight as he focuses on simplifying the holding company’s structure. He breaks the silence in an interview with The Wall Street Journal’s Suzanne Vranica. Among other tidbits, he says WPP is still interested […]
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OPINION: The Sell SiderWhat Buyers Must Know About Google’s Auction Updates: A Publisher’s Perspective
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. There has been a lot of noise about the upcoming updates to Google’s auction dynamics, including the practical details of what’s changing and […]
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Comic: The Work
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Dun & Bradstreet Acquires Lattice Engines; Walmart Shifts Ecommerce Strategy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The B2B CDP? Dun & Bradstreet has agreed to acquire Lattice Engines, a B2B marketing startup. D&B says it made the deal to add a customer data platform (CDP), a trendy category of tech companies that collect and manage consumer data. Lattice started as […]