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AdExchanger
Articles By Staff
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OPINION: The Sell SiderIt’s Time For Consumer Choice In The Value Exchange For Content
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Erik Matlick, CEO and founder at Bombora. Fears about privacy are reaching a fever pitch, as governments, web browsers and media outlets push an idea of deceitful data-gathering practices and possible worst-case scenarios. The problem with the current privacy discourse […]
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OPINION: Data-Driven ThinkingThe Case For (Any) Unified ID
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. There’s nothing like an existential threat to make allies – or frenemies, at least – out of rivals. The DigiTrust/IAB group, […]
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Google Settles With FTC Over YouTube COPPA Violation; Twitch Experiments With New Sponsor Model
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Turn Google will pay up to $200 million to the Federal Trade Commission to settle an investigation into whether YouTube violated children’s privacy law by targeting ads to minors, Politico reports. The proposed settlement, which has been sent to the Justice Department for […]
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Comic: Social Ad Crowding
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Ad Tech Companies Head Hunt TV Salespeople; Amazon Hijacks The Shopping Cart
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rebirth Of The TV Salesman Ad tech firms are hiring their way into TV advertising. The Trade Desk, TripleLift, ZypMedia and Innovid have all made recent hires from companies such as Fox, Viacom and Tegna as they seek to court TV budgets, Business Insider […]
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OPINION: Data-Driven ThinkingThe Cost Of Ad Fraud: Cleaner Inventory Means Higher CPMs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mitchell Reichgut, founder and CEO at Jun Group. Fraudulent ads have long plagued digital advertising, and the industry is finally making serious headway against them. About $5.8 billion in fraud-related losses is […]
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Netflix Brand Tie-Ins Raise Eyebrows; Political Season To Drive Up Social Ad Prices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tied Down By Tie-Ins Netflix does more than Amazon or HBO when it comes to brand tie-ins. “But the tech company, which doesn’t sell ads, is still figuring out how to weave brands into and around its shows and how much it’s willing to […]
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OPINION: The Sell SiderIgnoring The Clash Between RTB And Privacy Regulations Doesn’t Remove The Threat
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Various complaints argue that RTB is incompatible with the EU’s General Data Protection Regulation and other privacy regulations emerging around the world. Regardless of the […]
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Comscore Continues To Struggle; PlaceIQ Snags Experian Investment
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A ’score To Settle Comscore has gone from arguably the best-positioned company to solve television’s cross-channel measurement problem to being mired in executive overhauls and new product builds beleaguered with setbacks. Things looked bright in April 2018, though, when Comscore brought on former 360i […]
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OPINION: Data-Driven ThinkingAs Data Sales Rise, Questionable Provenance Proves A Growing Threat
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. According to the IAB’s Outlook for Data Report, marketers plan to spend more money on data than ever. But just as investment […]
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Google's Exchange Bidding Is Now 'Open Bidding'; Market Researchers Slip
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ‘Open’-ing Up? Google renamed its exchange bidding product to “open bidding.” The name mirrors AdMob’s open bidding, Google said in a blog post. Google’s exchange bidding – its answer to header bidding – made headlines this summer as Google tussled with The Trade Desk […]
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OPINION: On TV & VideoSmart TV Data Segments: 5 Flaws To Consider
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by James McLoughlin, director of data science at Inscape. Smart TV viewing data can measure the viewing habits of a target audience, but not everyone who integrates it into a targeted marketing campaign realizes the […]
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Instagram Scrambles In Wake Of Data-Scraping Report; Amazon Formalizes Marketing Partner Program
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under The Hood Facebook is reviewing all of its 600-plus marketing partners after a Business Insider report revealed some were scraping data and storing passwords on Instagram without consent. The move shows that Instagram, which has been largely shielded from the public backlash over […]
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OPINION: Data-Driven ThinkingA New Mindset: Making Bottom-Up, Dynamic Media Planning Work
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Anderson, managing director at Xaxis. The constant growth in the numbers of devices and media outlets has rapidly changed the ways in which consumers can access content. That has […]
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OPINION: The Sell SiderWant To Be A Unicorn? Hire A Chameleon: Profile Of The Future Advertising Seller
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Patrick O’Leary, founder and CEO at boostr. Much has changed in selling media and advertising. The original relationship-focused DNA of the typical ad seller is no longer sufficient to thrive. Programmatic has flipped the equation, requiring strong analytical and numerical skills. […]
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News Corp Gets Into News Aggregation; Facebook Tightens Control Over Instagram
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Knewz Corp News Corp is launching a news aggregation service called Knewz.com with the intention of highlighting smaller outlets that often get passed over by Google and Facebook. The service, expected to launch on desktop and mobile later this year, will link directly to […]
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OPINION: Data-Driven ThinkingAttribution Does Not Imply Causation
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Spaulding, executive vice president of strategy at NCSolutions. Advertisers need a refresher course on the difference between attribution and causation – and why proving the latter is so much […]
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OPINION: On TV & VideoTV’s Need For Speed
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Time-sensitive marketing triggers are nothing new. Ever moved and received a mailbox full of offers? In the last few months, my business partner and I have sold […]
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Adobe EMEA DSP Shut Out Of Google; Nanigans Sells Social Biz
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. European Conflict Google has shuttered Adobe DSP’s access to the Google Ad Manager ad exchange in Europe, citing malware fears. “There are concerns that Adobe’s DSP was recently identified as a tool used to help spread a notorious form of malvertising known as eGobbler,” […]
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OPINION: The Sell SiderThe Grim Future Of An Open Web Devoid Of User Tracking
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. As we all know, “cookies are crumbling” – third-party cookies specifically. But the crumbling goes far beyond cookies and into other ways of tracking users, including fingerprinting, link decoration, localStorage and other […]
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YouTube Will End Targeted Ads On Videos Watched By Kids; BuzzFeed and Walmart Partner On Recipes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Children Of YouTube YouTube will remove targeted ads from videos that are watched primarily by children, Bloomberg’s Mark Bergen reports. The move could impact a large fraction of YouTube’s overall traffic and dent monetization as the platform implements contextual targeting in place of personalized […]
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OPINION: Data-Driven ThinkingThe Promise Of Simplicity For B2B Marketers Is A Lie
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Hyams, chief creative officer and partner at McMillan. B2B marketers’ worlds are filled with complexity – in the competitive landscape, products, pricing, channels, customers and their organizations, not to mention […]
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Amazon Rolls Out 'Top Brand' Badge; TV Giants Tease Streaming Services
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shiny, New Badge Amazon is testing a “Top Brand” badge for fashion and apparel products. Amazon doesn’t specify how the new label is applied, but it seems to be attached to large, well-known companies, according to Marketplace Pulse, an ecommerce analytics firm, which first […]
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OPINION: On TV & VideoBrands, And Now Publishers, Must Get The Message About Programmatic Creative
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Bender, partner, global head of publisher strategy and business development at Prohaska Consulting. As we hyper-target, we can’t forget to hyper-message. While programmatic has revolutionized the way media is transacted over the past decade, […]
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You Are Now Playing In My Simulation
“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Jayne Pimentel, senior director of growth marketing at DraftKings. One of the more far-out ideas to emerge in the post-digital era is the simulation argument, which stipulates that we are likely living in an advanced computer-generated […]
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OTT Platforms Gear Up For Ad Campaigns; Drudge Drops Intermarkets
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pick Me! Pick Me! New OTT streaming services, both ad-supported and ad-free, are gearing up to spend heavily on advertising over the next few years. Amazon has launched a “Free Your TV” campaign to promote Fire TV and Prime Video. MediaPost asks, “Is Amazon […]
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OPINION: The Sell SiderPrepping For The Worst Is The Best Approach To The California Consumer Privacy Act
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Keith Abbey, vice president of publisher growth at Sovrn. With less than six months to California Consumer Privacy Act (CCPA) enforcement, the law is still nebulous and far from its final shape. But that […]
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Comic: The Shari On Top
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Targeted TV Ads May Reduce Channel Switching; Advertisers Increasingly Avoid Hard News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stay Tuned UK broadcaster Sky TV released findings from a five-year study of 52,000 commercial breaks. The company found that when addressable ads were served for the first three ads in a commercial break, channel switching rates dropped by almost half compared to linear […]
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OPINION: Data-Driven ThinkingAs Demand For Ad Tech Expertise Soars, Companies Must Grow Their Own Digital Talent
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Smith, owner, Bureau of Digital. Corporations have long been known to poach talent from marketing and advertising agencies every five years or so, a practice that continues today with a […]