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LUMA Leadership Reshuffles In Ad Tech Cold Streak; Turning A New Page
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The LUMA Escape LUMA Partners – the investment bank of ad tech, essentially – is having a major fracture. Brian Andersen, a co-founder and partner, along with partners Mark Greenbaum and Dick Filippini, are all exiting over a disagreement with co-founder and CEO […]
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Ad Tech’s New Favorite Acronym Is RMN; Google And Amazon Staff Up On Trade Group Know-How
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stores Of Value From regional chains to the largest department and grocery stores, seemingly every retailer is in the retail media network business. Retail ad spend forecasts have leapt to $25 billion and more. Except those numbers mostly track Amazon’s growth, plus a […]
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The Browser Cold War Is Turning Hot; TikTok The News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Browser Bowsers A decades-long truce among browser operators – Apple Safari, Microsoft Edge and Google Chrome – is dissolving as Google and Microsoft militarize their platform borderlands. Last year, Google introduced a one-click button for Windows devices that set Chrome as the […]
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Why Ads vs. Subscriptions Is Wrongheaded; Farm-To-Table Advertising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The All-In Risk The natural state for digital media monetization isn’t 100% advertising or all subscriptions, but some balance of both. The Athletic couldn’t get by on subscriptions alone, and BuzzFeed News died on the ad-only vine. But media companies are now creating […]
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Why AWS Is Ad Tech’s New Three-Letter Acronym; The Waterfall Runs Dry
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Layser Focused Stephanie Layser, former News Corp VP of ad tech, data and identity products, joined Amazon Web Services a year ago as global head of publisher ad tech solutions. And she just recorded a podcast with Marketecture about what she’s been up […]
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Machine Learning Is Elementary, But Also In Charge; Stick A Pin In That
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Brain Drain” Without AIs Silicon Valley giants bet the house on machine learning software to automate their businesses, and bringing that same automation to advertisers. Meta, Alphabet and Microsoft execs used the word “AI” more than 200 times in investor calls […]
Tagged in:- 1440
- affiliate marketing
- ai
- alphabet
- amazon
- Amazon ads
- Amazon DSP
- Axios
- chartbeat
- CNN
- CPC
- Elon Musk
- Google Performance Max
- HuffPost
- Melissa Chowning
- Meta
- Meta Advantage+ Shopping Campaigns
- microsoft
- Neal Richter
- Retail Media
- The Atlantic
- The Gist
- The Guardian
- Twenty-First Digital
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Criteo Is Waiting For The Shopify Deal; About Time (To Remove Its Paywall)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audiences Worth Waiting For Criteo announced the “next phase of its integration with Shopify,” which is an update to its Shopify App Store. It’s not news that’ll set the world on fire, but Criteo maintains a drumbeat of Shopify integrations. Criteo’s Shopify merchant […]
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Why RMNs Aren’t Even About Ads, Sometimes; Time For A New Charter
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Wagging The Dog Retail media networks are advertising businesses. Usually. Sort of. For many retailers, the data-driven ad practice serves different purposes. Lowe’s announced new digital products for contractors and other professionals, reports Retail Dive.
Tagged in:- Activision Blizzard
- amazon
- Amy Lanzi
- apple
- audience data
- B2B
- brand safety
- coca-cola
- competition
- CPG
- cross-media measurement
- Digitas North America
- DoorDash
- DTC
- Erin Hutchinson
- Gen Z
- Home Depot
- Instacart
- Kantar
- Lowe’s
- microsoft
- Octopus Interactive
- publicis
- Retail Media Networks
- RMs
- Roku
- sustainability
- T-Mobile
- transparency
- TV measurement
- Viewability
- viewership data
- Wabi
- WFA
- World federation of Advertisers
- youtube
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Epic Loses, But Takes A Bite Of The Apple; The “Very Large” Platforms
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. End Of An Epic Case Epic lost its appeal case against Apple, which it had accused of anticompetitive practices. However, despite the overall failure of its case, Epic did win one important and now lasting change to Apple’s App Store policies. Apple’s “anti-steering provision” […]
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Nielsen And The JIC Can’t Agree; When Search May Lead You Astray
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Currency Contest Can the TV industry’s currency debate get any hotter? (For something so in the weeds, that is.) Guess so. Nielsen has formally repudiated the broadcaster-backed joint industry committee’s (JIC) video standards agreement. In a letter to OpenAP, the data vendor behind […]
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- amc
- AnnualCreditReport.com
- Big tech
- Bing
- BuzzFeed News
- Disney
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- Equifax
- experian
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- Fubo
- HBO
- hulu
- JIC
- joint industry committee
- max
- measurement
- netflix
- nielsen
- OpenAP
- Paramount
- Pato Spagnoletto
- pluto
- Salesforce
- Shira Ovide
- SnapChat
- Stagwell
- TikTok
- TransUnion
- TV currency
- TV panels
- youtube