AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
-
Brands Aren’t Ready For Bluesky; Air Travel Got Data-Driven – And Terrible
Bluesky’s user count is booming, but it lacks the scale marketers crave; “individual-level prices” are ruining airline rewards programs; and Meta details its fight against forced-labor camps that perpetuate online scams.
-
Pirates Have Retaken The Ship; Happy As A Pig In AI Slop
Live video threw sports broadcasts for a loop – and the losses are only just being tallied. Plus, media buyers are dealing with a surge of AI-generated, made-for-advertising websites
-
There’s No Place Like Chrome; IAB Tech Lab Says It Already Solved Curation
The Justice Department will ask Judge Amit Mehta, who ruled in August that Google operates a search monopoly, to require Google to sell Chrome. Plus, the ad tech wants the IAB Tech Lab to roll out curation standards.
-
Making Sense Of Perplexity; And Speaking Of AI Shopping Platforms
Perplexity AI, the generative AI search engine trying to out-Google Google, began rolling out its ads products last week. Plus, An AI-powered shoppable ad platform is causing problems for readers of BuzzFeed Australia.
-
Time To Get On The Driverless Wagon; The FDA (Finally) Updates Its Ad Rules
Driverless vehicles could become the next hot media channel; FDA reveals new ad guidelines for drug manufacturers; and artists come up with new ways to sabotage generative AI.
-
The Remuneration Conversation; Lawyers Want The SEC To Investigate Zeta For Fraud
Why the agency pivot to alternative payment models is good for M&A; Zeta Global responds to a short-seller’s explosive claims; and X sees a mass exodus after the election.
-
Threads Will Have Ads Next Year; Perplexity, Gen-AI Search Engine, Already Does
Threads will introduce ads to capitalize on users fleeing X; Perplexity tests ads and sponsored queries; and Amazon pulls the plug on Freevee.
-
Less Personalized Ads On Meta In The EU; The Secret Service Loves Ad Tech
Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials liberally used location-tracking software Locate X in criminal investigations dating back to 2018.
-
Netflix As Frankenstein, Because It’s A Live; Vice Ads Take Over The Big Platforms
Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they bill clients.
-
Khaaaaaaaan!; ChatGPT Means The Bing Index Matters
One priority for Republicans once Donald Trump is back in the White House is to reduce regulation and, specifically, to replace FTC Chair Lina Khan. Plus, Microsoft Bing has a new claim to relevance.
-
AppLovin Meets The Commerce Media Trend; Passing The Test
AppLovin might be the next breakout in retail media. Plus, some advertiseres have already turned off TikTok Smart+.
-
You Think You Own That?; Patchwork Privacy, Meet AI
A class-action lawsuit was filed this week against French game studio Ubisoft. Plus, expect Trump to pull back on regulating AI.
-
Unlocking Retail Benefits; Time To Take Off The Training Wheels
Walmart’s latest data play: an app for unlocking barricades on store shelves; training generative AI may rely more on scraping big-name sites than previously thought; and tracking the issues that mattered most to Trump and Harris, based on ad spending.
-
Don’t Forget To Vote! (And Also Some Stuff About Nielsen And Curation)
Nielsen has received accreditation from the MRC for a product that integrates a broadcaster or media company’s first-party streaming data into Nielsen’s TV panel ratings. Plus, Google launches a curation service that bundles ad inventory within its own Google Ad Manager.
-
Meet ChatGPT Search; Brands Can’t Compete With Political Ads
OpenAI’s ChatGPT will launch a web search engine. Plus, this year’s $12-billion-plus deluge in political advertising has priced brands out of certain markets.
-
But Are They Really Integral?; Don’t Pontificate, Verificate
Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to overall growth.
-
Google Sheds No Tears At Its ‘Funeral’ For Blogs; Rage Against The Recommendation Machine
Google holds court with bloggers bumped from its search algorithm; a backlash is brewing as the online recommendation engine goes into overdrive; and X pushes conservative politics to accounts with nonpartisan interests.
-
Can’t Afford Not To Pay Attention; The New Heavyweight Challenger
Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit against the FTC.
-
Nightmare On Affiliate Street; Exploring Search Crevices
Google Search dings big-name pubs’ affiliate-link-laden articles; Google’s new audience prospecting guesses user intent from less obvious keywords; and TikTok Shop’s success could finally make social commerce a thing in the US.
-
The iOS Escape; The Tech IPO Freeze
Disney redirects subscribers to its site to avoid Apple’s App Store fee; ad tech IPOs are in a lull, but the tech companies that are going public rely on ads for growth; and a Democratic PAC spent $30 million on Spanish-language ads.
-
Don’t Hate, Collaborate; Getting Closure On Disclosures
The term “data clean room” has gotten co-opted. Plus, a useful one-pager on the new baseline standards for DTC marketing.
-
X Marks The Spot; Is It A Black Box Or Slippery Slope?
A tool popular with law enforcement can track devices to sensitive locations. Plus, black boxes are getting a bit more transparent.
-
Not For Sale!; Johnny On The Spotify
Ari Paparo’s Marketecture acquires another ad-tech publication; Spotify is launching an SSP; and CPG brands turn to “chaos packaging” to stand out among the crowd.
-
Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles
The chorus of curation critics is growing. Plus, Charter Communications will begin a huge marketing push on streaming platforms next year.
-
The Airbnb Waiting Game; The Google Ads Executive Overhaul
Airbnb gets one step closer to launching a retail media biz; Google shakes up its ad tech executive team; and streamers struggle to balance ad and subscriber revenues.
-
Curation Critics Cry Foul; Hot Ad Market Trends For 2025
Publishers are skeptical that “curation” is actually doing anything for them. Plus, what’s coming up in 2025?
-
AI-Powered Astroturfing; ‘Vote’ Is A Four-Letter Word
Nobody likes social media bots… but what about users who act like bots? Plus, even telling someone to go vote might get your content flagged.
-
Women’s Health Still Gives Platforms The Ick; The Missing Shortlink
Fertility companies are having their ads blocked on Google, TikTok and Meta. Plus, will the digital dark ages soon be upon us?
-
Washington Eyes Adalytics Reports; Kroger Says Attention Isn’t Worth The Hype
NCIS: Ad Tech takes off as Washington zeroes in on Adalytics reports; Kroger says attention has yet to prove correlation to performance; and inside California’s backroom deal with Google to fund journalism and AI.
-
The In-Game Scale Barrier; The Web’s Right Time, Right Place
In-game ad platform Frameplay joins with competitors to chase scale; top-level domains become a top-level concern; and could Google be forced to open its data warehouse?