AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Is It DOOH? CTV? Social? RMN? It’s GSTV; Amazon’s Pricing Puzzle
Chalk one up for digital out-of-home. Plus, Even Amazon is responding on the fly to tariff policies.
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The End Of The Impulse Buy; More Like Google Minus Am I Right?
What does the end of impulse shopping mean for advertising? Plus, Remember Google+? Meta sure hopes you don’t.
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Pin Your Hopes To Ad Tech; Retail Media Ex Machina
Earlier this year, Pinterest conducted reviews of five potential ad tech acquisitions. Plus, what do LLMs think is the best retail media tech for retailers, and why?
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All Aboard The AIO Train To Nowhere; Talk About Overfeeding
Do Google AI Overviews really bring exposure to more websites?; Meta considered an all-ad Instagram feed; and agencies are cautiously optimistic even as tariff concerns threaten upfronts season.
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Temu Ad Spend Goes To De Minimis; The Calm Before The Q2 Storm
Temu’s US ad spend grinds to a halt; Publicis posts a strong Q1; and creative personalization tech is back in vogue.
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Retail Media’s Stack Adapts; Why Creators Create More For YouTube
Lyft is expanding its retail media business by decoupling its first-party data from its media. Plus, how will an economic downturn play out for influencers?
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A Levy Here, A Fine There; The Perfect Google AI Search Response
The rest of the world is still preparing its tariff countermeasures. Plus Google has started inserting links to new Google searches into AI overviews.
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Brought To Account (Finally); Yahoo Considers An Ad Tech Exit
A German appeals court recently ruled that major social ad platforms may not suspend or deactivate accounts without notice. Plus, the Yahoo DSP business is potentially up for sale.
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Gloves Off On Principal-Based Buying; The Live Sports Formula
Agencies around the globe weigh in on principal-based buying; live sports are king, but new sports like F1 are having trouble gaining traction; and Adobe gets roasted by Bluesky’s artist community.
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Generative AI Copy Cats; Time To Take Down Google Search Partners?
Proof keeps piling up that gen AI makes marketing creatives lazy; Google stops serving ads to parked domains, prompting questions as to why those domains were ever monetized; and a resurgent David’s Bridal thinks it can reach profitability this year.
Tagged in:- Adalytics
- CION Capital
- David's Bridal
- ecommerce
- generative AI
- Google Search Partner Network
- kelly cook
- LLM
- Love Stories TV
- mark zuckerberg
- microsoft
- Mike Ryan
- OpenAI
- parked domains
- Pearl Media Network
- Sam Altman
- Scarlett Johansson
- Smarter Ecommerce
- Tesla
- URL level reporting
- Warner Bros Discovery