AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Publicly Funded Social Media Roads; Good SSPs Get Treats
Would the internet be a better place if it weren’t run by billionaires? Plus, more brands are cutting out the ad tech middlemen.
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Tick Tock, TikTok; Out Of The Game
Nobody is acting like TikTok will actually be scrapped from American smartphones. Plus, Venu Sports got benched – for good.
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Amazon Launches Retail Ad-Tech-As-A-Service; Playing Fact-Checker Chess
Amazon Ads has a new product called Amazon Retail Ad Service – which is notable because it licenses Amazon ad tech to other retailers.
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Fighting RMN Fragmentation; TikTok’s Fate Hangs In The Balance
Two startups team up to help brands target TV viewers based on what – and where – they buy. Meanwhile, TikTok remains in will-they-won’t-they purgatory.
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Disney Scores With Sports; Video Currencies Compete For Market Share At CES
Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this week.
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Why CTV Wants To Go Small; Google Display & Video – & Streaming?
During CES, Comcast debuted a plan to expand its reach among small business and regional advertisers with a new offering called Universal Ads.
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Meta’s Shady Characters; Apple’s Shady Recordings
Meta recently revisited its goal to create AI-generated “characters” — which backfired. Plus, Apple’s trying to avoid a class-action lawsuit.
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New Year, Next Gear; News You Can’t Use
Dealmaking and AI (and blackjack) are top of mind for those heading to CES. Plus, don’t expect brands to reengage with hard news in 2025.
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Grocery Retail Media Networks Are Evolving – Here’s How And Why
As seemingly every industry embraces retail media, grocery chains stand out with unique shopper data and insight into the real purchase behaviors of consumers.
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Honey Caught With Its Hand In The Jar; Indie Agencies Zero In On The ‘Forgotten Middle’
Trap More Flies With Honey Honey, a free browser extension that automatically finds and applies discount codes, is being accused of defrauding its users and the online content creators who championed it. That’s according to a YouTube tech investigator who goes by MegaLag. He alleges that the PayPal-owned Honey effectively steals the credit for online […]
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Start Your AI Search Engines; Instagram = Insta-Growth
Google plans to create an “AI Mode” for its web search engine users. Plus, the social media vultures now circling the air above TikTok.
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What You Looking At, Chief?; Copycat Cases
Publisher C-suite drama has been making headlines recently. Plus, there are now 27 different active lawsuits against various AI content generation companies.
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Fun And Games Until Someone Loses; Forbes Fires Freelancers, Blames Google
Sports betting comes under fire over dubious ad claims and problematic targeting; Forbes says Google’s SEO crackdown on affiliate marketing caused it to cut freelancers; and SCOTUS takes on the TikTok case.
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Office Depot Sued Over Bogus Sale Prices; Will Marketers Ever Admit That YouTube Is TV?
A class-action lawsuit takes Office Depot to task for deceptive pricing and ads; YouTube is taking over TV, but brands may be missing out; and advertisers weigh in on which marketing trends are worth the hype.
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Five More Weeks Of TikTok; Begun, The OS Wars Have
Marketers are already beginning to prepare for a world without TikTok. Plus, the TV manufacturing industry is more focused on user tracking and monetizing with ads.
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AppLovin Isn’t Playing Games; YouTube Prompts Are Prompt, But Off
AppLovin’s ecommerce advertising beta program has sparked optimism and speculation. Plus, the results of YouTube’s auto-reply program have been mixed.
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Cleaning The Supply Chain, Slowly; Shopify Gets Into Ads, Also Slowly
Cleaning the programmatic supply chain is slow going. Plus, Shopify’s ecommerce ad product will soon be available to all Shopify merchants.
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The Kroger-Albertsons Merger Is No More; Say Hello To CNBC+
Antitrust regulation has counterintuitively favored the biggest ad industry players. Plus, another streaming service, anyone?
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The Futile Search For Google Search Remedies; Agents Of Change
Rival browsers raise an objection to Google being forced to sell Chrome; ad agencies pivot to software and services; and people are turning to chatbots instead of search, with error-filled results.
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Ad Growth Stuck In Neutral; CPGs Can Conglomerate, Too
Ad industry growth will slow to single-digits next year; consolidation hits the CPG market; and predicting the future of the FTC based on a commissioner’s pitch to the president-elect.
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Is This TikTok Ban Thing For Real?; What Netflix Wants For Christmas
What happens if the TikTok ban comes to pass; Netflix’s live sports Hail Mary play; and Channel Factory surfs for buyers.
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Don’t Hold On Holdcos; Is It Based To Be Principal-Based?
IPG buying Node continues the trend of agencies trying new business models; IPG and Publicis support principal-based buying while WPP opposes it; and billionaire owners believe controlling their newsrooms will win back public trust.
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Can Meta Or YouTube Still Get You There?; Not So Routine After All
Ecommerce and DTC marketers may be overrelying on YouTube and Meta for advertising. Plus, song recognition technology is becoming a problem.
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That’s One Way To Get Certified; Google Picks Another Fight With Publishers
Mediaocean has a new certified partner program. Plus, Google’s “site reputation abuse” search update is cratering publisher affiliate revenue during the year’s busiest shopping season.
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Know What They Can’t Generate? Profit; Racing Through Infancy
OpenAI may be opening up to the idea of serving ads. Plus, Television for toddlers is quietly powering streaming media ratings.
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A Window On Shopping; No Filter For Kids
Black Friday ecommerce continues to surge, mainly on mobile; social platforms pull optimization features for health and beauty brands; and Google’s antitrust lawyers subpoena info about rival AI search startups.
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Don’t Give Me Your SaaS; The Vestager Viewpoint
It’s been tough going for enterprise SaaS companies since 2021. Plus, the EU’s top antitrust watchdog is pulling back from the regulatory beat.
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Meta Has The Darkest Patterns Of All; Apple’s Impenetrable Core
Meta’s privacy policies are uniquely impenetrable. Plus, Google once thought Apple would likely expand its ad business to third-party apps.
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Meta Wants None Of Your Sensitivities; Brand Safety Is The New Political Punching Bag
Meta changes policy on “sensitive” ads; Texas AG launches an investigation into GARM; and the CMA takes it easy on Apple and Google when it comes to cloud gaming.
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Brands Aren’t Ready For Bluesky; Air Travel Got Data-Driven – And Terrible
Bluesky’s user count is booming, but it lacks the scale marketers crave; “individual-level prices” are ruining airline rewards programs; and Meta details its fight against forced-labor camps that perpetuate online scams.