Agencies

Mark Read is exiting WPP at the end of the year; the CEO of DeepMind is important, we swear; Google’s major SEO swings have changed the game.

Sigma, MiQ’s new AI-powered ad platform, gives advertisers better analytics and attempts to unify the fragmented data landscape.

Michael Komasinski, Criteo’s newly-minted CEO, shares his vision for the company – and swears that Criteo doesn’t regret its huge investment in testing the Chrome Privacy Sandbox.

Sports sponsorships can play well for small brands; Perplexity was first to AI search ads, but advertisers waited for Google; and GroupM officially rebrands to WPP Media.

Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation (“absurd”) to brand safety (“botched”).

No one needs reminding that a recession sharpens the knife on every budget line. Yet the 2025 slowdown is arriving just as media trading itself is mutating.

PubMatic’s new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping up their use of AI.

Now that all the dust and confetti has settled after the upfronts, negotiations between marketers, agencies, networks and streamers are only just getting started.

GroupM is restructuring, as AI looms over the business model of agency holding companies, and one-click campaign planning comes for agency jobs.

Jerry Dischler leaves Google; a bunch of marketing execs join AI companies; agency holdcos don’t know which way is up.