Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Doctor Is In A health-care marketing startup that offers in-hospital media solutions – TV screens and tablets that stream educational clips and medical info (and, uh, ads) – is raising $600 million at a multibillion-dollar valuation. Outcome Health, the Chicago-based startup, acquired direct competitor AccentHealth […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap Safety Snapchat might be shiny, but it isn’t immune to the brand safety landmines plaguing the digital ad ecosystem. GroupM recently sent a memo to clients warning that their ads could be running adjacent to “explicit adult content” on Snapchat Stories. Turns out a porn […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. We Rented Your Room It’s reasonable to assume that when the largest and perhaps most influential advertiser in the world says it will shift spend back from digital to linear TV, network executives would jump for joy. But Procter & Gamble did just that during the […]
If you work in ad tech, you’ve probably crossed paths with Eric Franchi, co-founder of early ad-net-turned-creative-ad-platform Undertone, somewhere on the conference circuit. Franchi has set his sights on new endeavors, as the longtime investor and startup adviser revealed late Thursday his last day at Undertone will be June 1. Franchi helped carry Undertone through […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TL;DR Supply-side companies have taken heat lately over nontransparent fees, but demand-side platforms (DSPs) aren’t off the hook either. DSPs squeeze ad buyers on extra fees in three ways: by defining their own clearing price, marking up additional audience segments and arbitraging inventory. As with previous […]
Not so long ago, Dose operated like a typical viral publisher, running tests to create the most clickable headlines and raking in revenue from banner ads. But last year, Dose cut off all of its programmatic ads and bet its future on branded content. Dose founder Emerson Spartz shifted strategy because he says the viral […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Caution The IAB’s ads.txt initiative aims to help buyers avoid purchasing inventory on fake domains masquerading as premium pubs by letting those pubs publish an authorized list of resellers [AdExchanger coverage]. But its success depends on widespread adoption, argues George Slefo at AdAge. While many publishers […]
Google’s YouTube measurement system, Ads Data Hub, now works with media bought through DoubleClick and the Google Display Network (GDN). Ads Data Hub is designed to provide insights into ad spend and campaign performance across Google properties while respecting user privacy. It is meant to solve inconsistencies in measurement that have emerged (especially in mobile) […]
Wait, there’s good news in the fight against ad fraud? The global monetary impact of ad fraud is expected to go down this year, the amount of mobile fraud happening in the ecosystem is much lower than feared and programmatic can be just as safe as direct-sold if buyers implement the right security measures. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Commish Among the trends the Association of National Advertisers (ANA) discovered in its 17th triennial study on agency compensation is that programmatic media buying has increased the popularity of commission-based fees. Commission-based models sharply declined from 1996 until 2010, when a mere 3% of survey […]
Facebook is ramping up its publisher-centric strategy by testing a self-serve product powering programmatic direct deals called Audience Direct. In its first iteration, Audience Direct helps publishers sell their video inventory, giving them more control over how they structure direct deals and, eventually, how they guarantee delivery against them. “This enables them to create direct […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dependency Issues While some publishers have the tech expertise to build products and replace ad tech vendors, they don’t have the bandwidth to continually update and monitor those products. When publishers decide to build something, it’s usually because it’s a product they use heavily that brings […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tip Of The Iceberg Apple has faced opposition in China, but it’s still the single biggest market for the App Store, passing the US last year. “Now, its effort to wring more revenue from Chinese iPhone users may be setting the company up for more trouble,” […]
Publishers that sell out of video inventory quickly are trying to increase video engagement by improving the quality of the user experience – not just chasing reach at the most cost-effective CPM. For example, Little Things dumped autoplay, mobile interstitials and outstream in favor of click-to-play. “We wanted video views to be on the consumer’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Crossing Burnt Bridges Facebook is running into roadblocks on its quest for TV ad dollars, writes Mike Shields for Business Insider. Unlike Google and Amazon, who are either licensing programming or selling subscription over-the-top (OTT) services to gain TV market share, Facebook wants to use its […]
Twitter has hired former Turn CEO Bruce Falck to lead its Revenue Product team, according to a tweet Thursday by company co-founder and CEO Jack Dorsey. Falck has earned a reputation as an ad tech turnaround artist, stepping in as COO at BrightRoll a year prior to its $640 million sale to Yahoo and then […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Some ID Please The idea of standardizing user IDs across ad tech companies and web publishers is gaining steam as a means to manufacture scaled targeting on par with The Duopoly. Google and Facebook “have really strong identity systems and have locked people into their systems,” […]
Unlike the NBC upfront, which touted TV’s edge over digital, Turner Broadcasting took a different approach at its upfront Wednesday by emphasizing the “omnichannel experience.” “We reach 125 million viewers now across linear, OTT and mobile devices every month,” said Kevin Reilly, president of TBS and TNT, and chief creative officer for Turner Entertainment. “We’re […]
Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end up buying from imposter sites instead. At times, the amount of misrepresented inventory in the marketplace can dwarf the legitimate inventory sold by brand-name publishers. The practice, domain spoofing, will become much harder to carry […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. (Another) Facebook Mea Culpa Math is hard. Facebook is refunding some advertisers after uncovering yet another measurement bug that led it to overstate clickthroughs on link-based video carousel ads running on its mobile site. Read the blog post. The amount of money lost per advertiser was […]
Six months ago, Discovery Communications invested $100 million into Group Nine Media – a media rollup including Thrillist, NowThis, The Dodo and Discovery’s science and tech pub, Seeker. And it’s finally all starting to cohere. “We’ve stayed super heads-down and our NewFront was a really good excuse to give ourselves a deadline,” said Ben Lerer, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Birds Of A Feather NBCU ad sales chief Linda Yaccarino gets the profile treatment in The New York Times. Despite the momentum behind ad-free content like Netflix, Amazon and Hulu, she says “everyone agrees that advertising-supported content needs to remain the main driver or the epicenter […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Credit Where Due On Wednesday, the day before The Trade Desk announced its first-quarter earnings, the company disclosed in SEC filings that it had opened a $200 million line of credit (read the release). That new stash is reserved for a single purpose, “bridging the divide […]
For Vice Media, an edgy, youth-oriented publisher rooted in eccentricity, being brand-safe means giving advertisers enough control over their ad placements to keep the briefs coming. “There’s certain content brands would like to be associated with and certain content they would not,” said Andrew Smith, VP of digital for Vice Media. He noted that much of […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Berry, CEO at TripleLift. Online content consumption has never seen more change than in the past few years. The ecosystem evolved from simply web to a plethora of options, including desktop web, mobile […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPGeez Coca-Cola has been disrupted in ways that might not seem obvious at first, Bloomberg writes in a profile of the company’s new CEO, James Quincey. For instance, declines in mall shopping mean lower concession sales, and online ordering hurts its restaurant business because delivery customers […]
During Bleacher Report’s flashy NewFront late last week, CEO Dave Finocchio made the following pitch to advertisers: “Use us to maintain your relevancy all year long.” Millennials, he added, aren’t watching three- to four-hour live sports broadcasts anymore and big tentpole commercials alone won’t cut it. Whereas previous generations got their news and information from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. School Of Programmatic As marketers take programmatic in-house, they’re calling on vendors for training. Google, Adobe and Quantcast are all investing in educational programs to help marketers understand programmatic buying, reports Yuyu Chen for Digiday. Adobe, which helped MGM Resorts International bring programmatic in-house [AdExchanger coverage], […]
Sinclair Broadcasting’s planned acquisition of Tribune Media Co. for $3.9 billion is expected to change the face of the addressable TV market and significantly expand the way local and national TV inventory are bought together. In addition to Tribune’s 42 local stations in 33 markets, many of which are big Fox and CW affiliates, Sinclair […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mission Possible WPP’s Possible has acqui-hired Marketplace Ignition, a consulting firm that helps clients like Hallmark Cards develop ecommerce strategies specifically for Amazon. As Amazon becomes an increasingly dominating force in advertising, CPG marketers want to capitalize on the platform rather than fight its growth. “In […]
