Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Go Meredith laid off 200 employees Wednesday and plans to eliminate 1,000 more positions over the next 10 months in an effort to maximize its acquisition of Time Inc. The layoffs will help Meredith realize $400 million to $500 million in cost […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viewability Budge The Media Rating Council (MRC) will review its digital viewability standards, which require 50% of a display ad’s pixels be in view for one second and that a video ad play for two continuous seconds. Four years ago, big brands and agencies […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP “Super Cookie” WebKit, the open-source browser infrastructure operated by Apple, has updated its code to prevent HSTS-based tracking. HSTS is a great feature that automatically redirects traffic to secure page connections if a person accidentally uses an insecure URL – and then remembers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Once More Into The… Facebook suspended the accounts and admin rights of SCL Group and its subsidiary Cambridge Analytica, the data vendor for the 2016 political runs of Ted Cruz and, later, Donald Trump. The offense: breaking company policy by collecting and storing data […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Numbers Reuters obtained audience numbers for Amazon’s Prime Video subscription service. According to the internals, by early 2017 Amazon Video had drawn more than 5 million people into the Prime loyalty program, and about 26 million people overall were watching content on the […]
Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot detection, to include over-the-top (OTT) inventory. All inventory passing through Beachfront’s marketplace is now vetted and verified by White Ops, according to Frank Sinton, Beachfront’s founder and chief product officer. But is OTT fraud a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take That Rubicon Project reported Q4 and full-year 2017 earnings Wednesday. As expected, eliminating buy-side fees took a serious bite out of its revenue. For the quarter, revenues were $31.4 million, down from $72.7 million in Q4 2016, and full-year revenues fell to $155 […]
Condé Nast has appointed the company’s first chief data officer as it doubles down on data and tech across its business groups. Karthic Bala, most recently Condé’s head of data strategy, is also responsible for creating new data-driven revenue streams and expanding ad-supported products. Its acquisition of data solutions company Lighthouse Datalab in late January […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Eat Your RFPs Media RFPs are falling out of fashion as more direct channels develop between buyers and sellers. The traditional RFP process is rushed and, with a focus on audience and ad specs, doesn’t account for the nuances in publisher strategies. As media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Spoofing British publisher News UK “did a test where we turned off all our programmatic supply and tried to buy our own inventory when it wasn’t available, and we found that we could,” said Ben Walmsley, commercial director at The Bridge, the company’s […]
