Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Shakeout Claims Scott Burke, Kathy Savitt The revolving door continues at Yahoo. Ad tech chief Scott Burke exited last month, replaced as head of ad platforms by Prashant Fuloria, as first reported by Re/code’s Kara Swisher and confirmed by AdExchanger. And Yahoo confirms […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPO-No It’s a rough year for tech firms hoping to exit. Research from Renaissance Capital suggests that a mere 11% of all US IPOs this year were held by tech companies, a seven-year low. To be clear, that percentage is not specific to advertising […]
It was an orgy of new products. At its “Hey Siri” event on Wednesday, Apple unveiled enhancements to the Apple Watch and launched the iPad Pro and something called the Apple Pencil, which is basically a super fancy stylus for the new, bigger iPad. The company also rolled out the next generation of iPhone 6 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Hill In an interview with Adweek, Trilia Media President Cindy Stockwell opens up about what led Hill Holliday to spin off its media operations. Prior to her current role, Stockwell served as EVP and chief media officer for Hill Holliday. “We wanted […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Missed The Starting Gun Last week, AOL acquired Millennial Media to grow its mobile ad biz, but capturing mobile ad dollars is no easy feat. Google has cornered 32.9% of all US mobile ad spend (about $10.02 billion), while Facebook commands 19.4% ($5.2 billion), […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Magic Of Clorox Clorox will spend three times more on programmatic ads this year than it did last year, the Journal’s Jack Marshall reports. At that rate, about half of Clorox’s full digital budget will go to automated buying. “Programmatic media has enormous […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Programmatic UK Programmatic display ad spend in the UK is slated to grow 66.2% and hit $2.96 billion this year, eMarketer reports. At that rate, programmatic will make up the majority (59%) of the country’s total display ad market. “It hasn’t been an […]
The digital media industry is mourning Curt Hecht. Hecht passed away this week at the age of 47, ending a brilliant 26-year career at Publicis Groupe and The Weather Company. His death has come as a shock to many, not only because of Hecht’s intellectual and physical vigor but also because he chose to keep […]
By Kelly Liyakasa and Zach Rodgers Verizon-owned AOL will snap up mobile ad platform Millennial Media, the companies said Thursday morning. AOL will pay $1.75 per share of Millennial stock, valuing the company at $238 million, as was previously rumored. This price is a considerable premium over the company’s Wednesday close-of-trading market cap of $187 million. As AdExchanger […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapping Up Ad Tech Delhi-based ecommerce newcomer Snapdeal acquired Silicon Valley ad platform Reduce Data for an undisclosed sum. The deal adds to the trend of ecommerce players beefing up their ads biz through acquisitions. (Snapdeal rival Flipkart’s bought AdIQuity Technologies, a mobile ad […]
