Forward-thinking public relations firms are becoming savvy programmatic media buyers as the worlds of earned and paid collide. Paid social has been a core skillset for PR professionals for some time, but PR firms are now hiring talent from media agencies and building sophisticated programmatic strategies as clients ask for more measurable outcomes. “PR is […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. The battle over the millions of brand advertising dollars that were routinely funneled to linear television has heated up to the point where it now resembles the climax of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Lenz, senior geospatial analyst at Dstillery. In late June, Verizon made the somewhat controversial decision to stop selling location data to third-party brokers. AT&T and Sprint quickly followed, making […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Young Guns Viacom is negotiating to acquire AwesomenessTV, according to Bloomberg. AwesomenessTV is a joint venture between NBCUniversal, Verizon and Hearst that originated as a YouTube channel. It’s not the first time this year that Viacom has tried to acquire its way to a […]
Facebook’s monster growth narrative is set to stall in the coming quarters, due in part to its recent privacy and data policy changes. Shares plunged more than 20 percentage points in after-hours trading Wednesday when Facebook reported a $120 million whiff on its revenue goals – the company’s first miss since 2015 – and warned investors that […]
It’s safe to say the ad industry has a thing for trade orgs. On Wednesday, a new one – the Brand Safety Institute (BSI) – opened its doors with the mission of helping advertisers, agencies and publishers get smart about managing brand safety issues. The group was co-founded by Neal Thurman, who was also recently appointed director […]
It is “inevitable” that nation-states will try to leverage Facebook and its ad platform to influence elections and political sentiment again as they did during the 2016 presidential election, said Nathaniel Gleicher, Facebook’s director of cybersecurity policy. Yet, despite the persistence of false news and misinformation on the platform and likely efforts by bad actors […]
As part of a push to adopt a more digital, data-driven mentality, NCC Media hired Bob Ivins as the TV advertising conglomerate’s inaugural chief data officer. NCC Media, which is owned by Comcast, Charter and Cox Communications, started a division in April that focuses on building data-driven products. With Ivins overseeing data products for the […]
Getting in bed with Facebook sometimes means waking up alone – and without your wallet. Social analytics platform Crimson Hexagon is experiencing an unpleasant prolonged morning after following a report late last week accusing the company of tapping into public user data for government contracts in possible violation of Facebook’s terms of service. Facebook suspended Crimson […]
After years of sitting on the programmatic-video sidelines, ESPN is tagging in. The sports network started selling video programmatically for the first time this year. Travis Howe, SVP of platform ad sales strategy, is running the playbook. “When I looked at the media landscape, there were very few companies that were not only sitting at […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Lowrey, head of marketing and strategy at TI Media. In the continual race to maximize viewability, brands and agencies may have forgotten one vital element: engagement. You might have […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Lenz, senior geospatial analyst at Dstillery. In late June, Verizon made the somewhat controversial decision to stop selling location data to third-party brokers. AT&T and Sprint quickly followed, making […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Race For 5G Verizon is in talks to partner with Google and Apple to provide online television when it releases its first 5G network in select cities later this year. Verizon fell short in developing an online TV service and wrote off its […]
AT&T reported Q2 earnings Tuesday for the first time since its $85 billion acquisition of Time Warner, which it has renamed WarnerMedia, closed in June. Revenue for AT&T’s Advertising and Analytics unit, which includes the AdWorks addressable TV group, grew 16% sequentially to $1.8 billion, CFO John Stephens said during Tuesday’s earnings call. Advertising and […]
Verizon revealed Tuesday that it is taking a $658 million writedown for “product realignment” that is “mainly related” to Go90, which it shut down in late July. Verizon also had $339 million in severance charges and $120 million in charges related to its Oath integration, the company said during an earnings call. Taken together, the […]
IPG beat the holding company sector in Q2 with a strong organic net revenue YoY increase of 4.6% to $1.95 billion. Meanwhile, Omnicom and Publicis, which reported Q2 earnings last week, were down 0.9% and 2.1%, respectively. WPP has not reported Q2 earnings yet, but saw just 0.8% growth in Q1. IPG is raising its […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. It was a long journey from OpenX CEO Tim Cadogan’s bucolic upbringing in Dorset, England, to the technology centers of California, where frenetic change is the only rule. Cadogan has had a front-row seat to several waves of […]
The revised OpenRTB 3.0 spec released Tuesday makes major changes to the programmatic standard to stamp out bad ads and fraud. The IAB Tech Lab’s new spec is now open for public comment for 60 days. The eight-year-old OpenRTB standard governs how demand-side platforms (DSPs) and supply-side platforms (SSPs) communicate with each other to buy […]
Boost Mobile’s recent campaign on Snapchat’s hit series “Phone Swap” went three levels deep to make its ads as seamless and relevant as possible – all the more important because they were among the app’s first unskippable ads. The ads ran on mobile phones while viewers watched the dating show where a potential couple trades […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jerry Jones, chief ethics and legal officer and executive vice president at Acxiom. When it comes to safeguarding our democracy, much has already been said about the need for more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Spoofin’ The Guardian teamed up with Google and MightyHive to investigate the state of domain spoofing on the open exchange and found Ads.txt has been an effective deterrent when implemented by buyers, but that many still pay for fake inventory on unauthorized exchanges. […]
Alphabet’s second quarter revenue hit $32.7 billion, a 26% jump from the same period last year, according to its earnings report on Monday. The advertising platform is “firing all cylinders,” Google CEO Sundar Pichai told investors, with ad revenue reaching $28.1 billion in Q2 2018, compared to $22.7 billion in Q2 2017. This is the […]
What’s the point of integrating data sources if you can’t activate on them? That’s the rationale behind the Salesforce Ventures-led $23.8 million Series E investment in SessionM, announced Monday. SessionM helps companies consolidate first- and third-party data sources and activate them around the customer journey. While it has elements of a customer data platform, its […]
There’s still no magic pill that ties advertising to outcomes. Take Lyft, which can connect metrics to spend in display and search, but has trouble measuring across channels. But because it has difficulty uniting data around brand marketing, referral programs or brand ambassador outreach, its marketing strategy is largely built around user acquisition (UA), said […]
The inability to manage reach and frequency is the biggest threat to digital advertising, according to Merkle CEO David Williams. Merkle has spent the past two years trying to solve that issue for the open ecosystem with M1, a media-buying platform that uses PII-based IDs to target known individuals. Merkle also has a publisher network, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. At recent industry events, I’ve noticed distinct differences in conversations. The more seasoned industry vets understood consumer data, especially offline data, better than […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Paul Sluberski, regional vice president of sales and video, digital activation East, at Brand Networks. With eMarketer predicting 88 million households streaming over-the-top (OTT) content and 181.9 million US viewers watching connected TV (CTV) […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP In A China Shop WPP is exploring selling 20% of WPP China, its agency subsidiary in the market, to the Chinese media triumvirate of Tencent, Alibaba and China Media Capital Holdings, reports Sky News. The discussions are in the early stages, but WPP […]
Disney is about to get its own happily ever after with Hulu. Comcast has dropped out of its bidding war for most of Fox’s assets, conceding it to Disney. Disney and Fox shareholders are expected to approve the deal on July 27, USA Today reported. Disney will also gain access to Fox’s Star India network […]
Discovery has reorganized its ad sales teams into three new selling bundles, the company said Thursday. In March, the 35-year-old company acquired longtime competitor Scripps Networks Interactive for $14.6 billion. With HGTV, Food Network, Investigation Discovery and 14 other channels under its umbrella, Discovery Inc. wanted to create larger teams with fewer salespeople, according to […]
