Compared to his previous roles, Price has a slightly different imperative at LinkedIn. Because of the social network’s audience of 300 million business-minded registrants, he is building out the company’s native advertising and content marketing products. There's plenty of work to be done, and a lot of opportunity – from streamlining the buying process for LinkedIn’s native ads to connecting messaging with business impact within content marketing.
Certainly LinkedIn isn’t the only company trying to quantifiably link creative messaging with business results. This is why so many like-minded tech folk have swarmed the Cannes Lion advertising festival, traditionally the sacred ground of the creative class.
“The ad tech companies all have a much bigger presence,” Price told AdExchanger. “Two years ago, none of them were here. They might have had a few people here last year. Now it’s like they’ve jumped the shark in that everybody is here.”