Founded in 2010, the Facebook Preferred Marketing Developer (PMD) company has raised $3 million in seed funding and recently closed a $6 million Series A round. According to its chairman and CEO Robert Blatt, MomentFeed is “the first company to tackle paid media advertising on Facebook local pages,” which he claims holds high pay-off potential for marketers.
Blatt spoke with AdExchanger.
AdExchanger: What does MomentFeed do?
ROBERT BLATT: We work with companies like JC Penney, 7-11, Home Depot and enable them to bring together all of their ‘localized’ information to form a digital identity around their physical store locations. Our application PinSync enables brands to bring together all of their photos, Facebook posts, and other social actions together that were taken at a local store. As a retailer, you want to make sure the representation of that data is accurate and supports the brand. If a consumer can’t find your store, it undercuts it. We enable brands to take content that was captured on an Instagram at a local store and match it to the local Facebook page, Twitter page, Yelp page and in effect, fill their ‘house’ with authentic, up-to-date content so when a consumer bumps into it, it drives awareness and accuracy.