Over the last decade, Facebook has evolved from a forum for college students to poke each other to a company trying to position itself as a maturing, cross-device communication platform for marketers and consumers.
CEO Mark Zuckerberg certainly hopes this maturation is reflected in the company’s evolving slogan, from “move fast and break things” to the more staid “move fast with stable infra.”
While buzz around Facebook’s f8 Developer Conference largely focused on its mobile ad network, the Facebook Audience Network, the company also revealed an assortment of cross-platform tools.
App Links, for instance, is an open-source SDK for app-to-app deep linking intended to work across different platforms like Apple, Google and Windows operating systems. A number of vendors have already signed on to use the standard, including Spotify, Dropbox, Pinterest, Hulu, Flixter, Vimeo and Flickr.
The company also unveiled a mobile "like" button that users can click to share pieces of content from an app on Facebook and allow apps to receive more earned exposure. Facebook will show app publishers the number of people who have liked their content, but it is unclear how many impressions each "like" will receive and how Facebook will determine who sees the shared content.