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»Social Media

This time last year, Facebook CPMs were a bargain. Well, they’re back to where they were and then some.
Facebook CPMs Are Back At Pre-Pandemic Levels – And They’re Still Growing

This time last year, Facebook CPMs were a bargain. Well, they’re back to where they were and then some. The cost of Facebook advertising is up overall by 30% compared with mid-March 2020, according to data from digital agency Aisle Rocket. Rain the Growth Agency, a DTC-focused performance shop, is seeing Facebook CPMs of between... Continue reading »
by Allison Schiff // March 24th, 2021 //
»
The Secret Behind A 10-Week-Old TikTok Media Brand That’s Growing 200% Per Week

TikTok offers fertile ground to build a media brand. Ten weeks after launching on TikTok, fashion-focused media brand Rag Report is posting twice a day and seeing its audience grow 200% each week.  The Wednesday I scheduled the interview, it had 170,000 followers. But by the time we spoke, the numbers were already out of... Continue reading »
by Sarah Sluis // March 23rd, 2021 //
»
Polar Spins Off Its Programmatic Buy-Side Business Into A New Company Called Nova

Bucking the consolidation trend, creative ad tech company Polar is spinning out its buy side-focused programmatic offerings into a standalone business. The new entity, called Nova, launched on Monday with Polar CEO Kunal Gupta as its chief exec. Gupta will serve as CEO of both Polar and Nova with Leah Malone as CRO and GM... Continue reading »
by Allison Schiff // March 15th, 2021 //
»
Apple’s IOS 14 Is Causing Major Changes To How Facebook Does Measurement

Marketers funnel money into Facebook because Facebook can prove ROI. Put $1 in, get more than $1 out. It’s a simple narrative. But Apple’s iOS 14 changes are chipping away at Facebook’s ability to measure and demonstrate performance. And Facebook is reacting by “making wholesale changes to what kind of data and reporting they will... Continue reading »
by Allison Schiff // March 15th, 2021 //
»
Snapchat And Pinterest Benefited From The Facebook Boycott – But Can They Keep It Going?

The ad boycott against Facebook this past summer had little impact on its bottom line. But the boycott did appear to create an opportunity for second-tier social media platforms, such as Snapchat and Pinterest. “A large share of the accelerated growth we saw from those companies in the third quarter [of 2020] was almost certainly... Continue reading »
by Allison Schiff // February 9th, 2021 //
»
NBCU And Twitter Launch Digital Global Partnership In Multiyear Deal

NBCUniversal and Twitter announced a new global partnership on Monday that will make it easier for marketers to reach global audiences by expanding worldwide social inventory and integrating premium content into trending conversations. The multi-year deal expands a national partnership that began in 2013 and will deliver NBCU's premium digital content to Twitter, allowing marketers... Continue reading »
by Tony Rifilato // January 25th, 2021 //
»
Mark Zuckerberg
Facebook Used AI To Identify 95% Of The Hate Speech It Removed In Q3

Facebook rejected millions of ad submissions in the months leading up to Election Day for failing to complete its required authorization process. In a call with reporters on Thursday, Facebook outlined its recent efforts to protect the integrity of the 2020 election and shared a status update on its ongoing battle to stop the spread... Continue reading »
by Tony Rifilato // November 20th, 2020 //
»
TikTok Enters The Ecommerce Game With Shopify Team-Up

TikTok marked its first foray into ecommerce by announcing a global partnership deal with Shopify on Tuesday, a deal that it said will help more than a million merchants reach new audiences and drive sales on the popular video-sharing app. The integration deal with Shopify – the Canada-based ecommerce giant – is intended to help... Continue reading »
by Tony Rifilato // October 27th, 2020 //
»
Snap Sales SVP Peter Naylor On Upstart Competition, Why Snap Avoids Exchanges And The Wide Release Of First Commercial

Snap’s First Commercial, a reach product that advertisers can use to position their message so that it’s the first ad Snapchat users see when they open the app, is now generally available, Snap said on Tuesday during Advertising Week. The ad is up to six seconds long and unskippable. First Commercial launched in the United... Continue reading »
by Ryan Joe // October 6th, 2020 //
»
YouTube’s FameBit Rebrands As BrandConnect Amid Growing Competition for Influencer Bucks

Influencer marketing is maturing on YouTube. On Tuesday, YouTube rebranded FameBit, the influencer marketing and branded content platform it acquired in 2016, as YouTube BrandConnect. YouTube hopes to make BrandConnect into a full-funnel offering, from making it easier for brands and creators to collaborate through to campaign creation, management and measurement. Influencer marketing has been... Continue reading »
by Allison Schiff // June 16th, 2020 //
»
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