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»Social Media

YouTube’s FameBit Rebrands As BrandConnect Amid Growing Competition for Influencer Bucks

Influencer marketing is maturing on YouTube. On Tuesday, YouTube rebranded FameBit, the influencer marketing and branded content platform it acquired in 2016, as YouTube BrandConnect. YouTube hopes to make BrandConnect into a full-funnel offering, from making it easier for brands and creators to collaborate through to campaign creation, management and measurement. Influencer marketing has been... Continue reading »
by Allison Schiff // June 16th, 2020 //
»
Twitter To Ban Political Advertising

Twitter will ban political advertising as of Nov. 22. CEO Jack Dorsey broke the news with a tweet storm on Wednesday, citing conflicts of interest that occur when politicians use targeted advertising to influence votes. Read it. “We believe political message reach should be earned, not bought,” he wrote. “A political message earns reach when... Continue reading »
by Alison Weissbrot // October 30th, 2019 //
»
Chipotle’s Three Ingredients To Drive Results From Social Media

Chipotle delivers. Getting customers to switch to online ordering has been a key part of Chipotle’s brand transformation. Digital sales soared 100% YoY for the first half of 2019. That metric, along with an increase in same-store sales, doubled its stock price. Chipotle’s app enables in-store pick-ups or, through a DoorDash partnership, delivery requests. And... Continue reading »
by Sarah Sluis // October 15th, 2019 //
»
As Snap Goes Fully Programmatic, Its Sales Strategy Shifts To Consulting

Snap is reorienting its ad strategy in rocky waters. On Monday, Snap’s chief strategy officer, Imran Khan, said he was leaving the company he helped take public four years earlier. Khan’s departure came shortly after the company reported in its Q2 earnings that its daily active viewers had dipped by 3 million, even as revenue... Continue reading »
by Rae Paoletta // September 13th, 2018 //
»
Will Instagram’s IGTV Help Calm Brand Safety Anxieties?

Instagram dropped its answer to YouTube on Wednesday, and the timing couldn’t be riper. Ad spending across the top 70 YouTube channels is essentially flat, with only a 0.2% increase this year, according to ad sales intelligence business MediaRadar. Why? Marketers are increasingly worried about their brand reps on YouTube, said MediaRadar CEO and co-founder... Continue reading »
by Rae Paoletta // June 21st, 2018 //
»
Zuck’s Pledge To Congress: Political Ad Transparency, An App Crackdown And Big Security Investments

In Facebook CEO Mark Zuckerberg’s prepared statement for Congress, he describes how his company hopes to prevent illicit data sharing and enhance transparency around political advertising. The testimony, which will be delivered Wednesday, partially reiterates changes that Facebook publicized last week. Last Wednesday, Facebook detailed API data restrictions. And last Friday, it described the tools... Continue reading »
by Ryan Joe // April 9th, 2018 //
»
Apparel Brand Monton Taps A Chatbot In Facebook Messenger

Designer fashion retailer Monton is trying on messenger bots for size. On Thursday, the brand, which targets the trendy millennial aged 25 to 30, exited beta on a product discovery tool that allows Facebook Messenger users to chat with the brand and scroll through recommendations based on previously selected items. The images link directly to... Continue reading »
by Allison Schiff // July 14th, 2016 //
»
The NCAA Goes Full-Court Press On Its Social Strategy

The National Collegiate Athletic Association (NCAA) has no trouble getting people interested in March Madness, when the fans are rabid. It’s the rest of the year that poses a challenge. “The hardest thing is that we have a brand everyone wants to be a part of – but only at the end,” said Chris Dion, the... Continue reading »
by Allison Schiff // July 8th, 2016 //
»
Snapchat Inches Toward Direct Response In New ‘X-Men’ Campaign

A new Snapchat campaign from 20th Century Fox for “X-Men: Apocalypse” will drive awareness and ticket sales for the movie's Friday premier. Snapchat has run plenty of branding-oriented campaigns, but this new effort is one of very few forays that include a direct-response component (in the form of a Fandango e-commerce call to action), a... Continue reading »
by Alison Weissbrot // May 24th, 2016 //
»
Bleacher Report’s Race To Own The Social Graph (Before ESPN Does)

Turner-owned Bleacher Report is going all-in on social platforms because the chance to set roots in social broadcasting before ESPN does, whether or not reliable platform monetization is a mirage, is too tempting to ignore. Bleacher Report’s future success will “key off our ability to leverage the social graph,” said Rich Calacci, Bleacher Report’s CRO... Continue reading »
by James Hercher // April 26th, 2016 //
»
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