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»Social Media

How TikTok’s Ad Platform Stands After A Half Year Of Whirlwind Growth And New Products

Seven months ago, TikTok surpassed one billion worldwide users, breaking into a club that previously consisted only of Google and Facebook apps. Since then, TikTok has been on a massive ad platform expansion campaign as it tries to both follow in the footsteps of apps like Facebook, Instagram and YouTube, and differentiate itself from the… Continue reading »
by James Hercher // May 11th, 2022 //
»
Piano Acquires SocialFlow To Build A Social Media Optimization Service For Publishers

Piano is tuning up its plan to become a bigger player in the social media sphere. On Thursday, Piano, which provides analytics and subscription services for publishers, announced its acquisition of social media revenue optimization platform SocialFlow. Piano declined to share what it paid, but the deal was a cash purchase, with funding coming from… Continue reading »
by Anthony Vargas // February 10th, 2022 //
»
Picnic plans to use its new $3 million Series A round to fund an ambitious three-year growth plan.
Social Display Startup Picnic Snags $3 Million Series A And Shares Its Vision For Growth

Banner ads? More like background noise. Social display has become an attractive option for publishers trying to get around banner blindness, and there are now multiple startups on the market that help brands repurpose their social creative to run across the open web. Growth in the sector is catching the attention of investment firms. On… Continue reading »
by Anthony Vargas // December 7th, 2021 //
»
Snapchat's DAUs clocked in at 280 million, a 22% increase YoY across both iOS and Android. Its Android user base is now larger than its iOS user base.
Snap Signals Big Growth In Q2, Even As AppTrackingTransparency Enforcement Looms

Snapchat is growing up. Well, its ad tech is, at any rate. The youthful makeup of Snapchat’s user base is still one of its biggest selling points for advertisers. But competing against Facebook, Google and even Twitter for direct response dollars requires a big investment. DR spending was up during the pandemic across most large… Continue reading »
by Allison Schiff // April 23rd, 2021 //
»
This time last year, Facebook CPMs were a bargain. Well, they’re back to where they were and then some.
Facebook CPMs Are Back At Pre-Pandemic Levels – And They’re Still Growing

This time last year, Facebook CPMs were a bargain. Well, they’re back to where they were and then some. The cost of Facebook advertising is up overall by 30% compared with mid-March 2020, according to data from digital agency Aisle Rocket. Rain the Growth Agency, a DTC-focused performance shop, is seeing Facebook CPMs of between… Continue reading »
by Allison Schiff // March 24th, 2021 //
»
The Secret Behind A 10-Week-Old TikTok Media Brand That’s Growing 200% Per Week

TikTok offers fertile ground to build a media brand. Ten weeks after launching on TikTok, fashion-focused media brand Rag Report is posting twice a day and seeing its audience grow 200% each week.  The Wednesday I scheduled the interview, it had 170,000 followers. But by the time we spoke, the numbers were already out of… Continue reading »
by Sarah Sluis // March 23rd, 2021 //
»
Polar Spins Off Its Programmatic Buy-Side Business Into A New Company Called Nova

Bucking the consolidation trend, creative ad tech company Polar is spinning out its buy side-focused programmatic offerings into a standalone business. The new entity, called Nova, launched on Monday with Polar CEO Kunal Gupta as its chief exec. Gupta will serve as CEO of both Polar and Nova with Leah Malone as CRO and GM… Continue reading »
by Allison Schiff // March 15th, 2021 //
»
Apple’s IOS 14 Is Causing Major Changes To How Facebook Does Measurement

Marketers funnel money into Facebook because Facebook can prove ROI. Put $1 in, get more than $1 out. It’s a simple narrative. But Apple’s iOS 14 changes are chipping away at Facebook’s ability to measure and demonstrate performance. And Facebook is reacting by “making wholesale changes to what kind of data and reporting they will… Continue reading »
by Allison Schiff // March 15th, 2021 //
»
Snapchat And Pinterest Benefited From The Facebook Boycott – But Can They Keep It Going?

The ad boycott against Facebook this past summer had little impact on its bottom line. But the boycott did appear to create an opportunity for second-tier social media platforms, such as Snapchat and Pinterest. “A large share of the accelerated growth we saw from those companies in the third quarter [of 2020] was almost certainly… Continue reading »
by Allison Schiff // February 9th, 2021 //
»
NBCU And Twitter Launch Digital Global Partnership In Multiyear Deal

NBCUniversal and Twitter announced a new global partnership on Monday that will make it easier for marketers to reach global audiences by expanding worldwide social inventory and integrating premium content into trending conversations. The multi-year deal expands a national partnership that began in 2013 and will deliver NBCU’s premium digital content to Twitter, allowing marketers… Continue reading »
by Tony Rifilato // January 25th, 2021 //
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