Andy Moeck is CEO of ADISN, a creative optimization technology firm. AdExchanger.com: Why did you start Adisn? AM: We started ADISN because we were tired of seeing ads or having ads served to us with zero relevance to what we were doing and interested in at that time. From that point, we saw a few […]
Eric Wheeler is CEO of 33Across, a social advertising technology company. AdExchanger.com: Any update you can provide on momentum at 33Across? Hey, what does the name, 33Across, mean anyway? EW: We’re working with a number of major brands and media agencies – The 33Across SocialDNA™ platform enables marketers to identify and anonymously target people with […]
Brian Halligan is CEO of HubSpot, a social marketing optimization company. AdExchanger.com: What are the special concerns that the SMB has when it comes to online marketing that HubSpot solves? BH: SMBs have myriad specific concerns that can be summarized in two general concerns: First, expertise. They know they need to get involved in inbound […]
Andrew Pancer is Chief Operating Officer at Media6Degrees. AdExchanger.com: How would you characterize momentum in 2009 for Media6Degrees? AP: 2009 has been a great year for Media6°! We officially launched our commercial product late last fall and have been able to deliver fantastic results for our marketing partners. An example referenced in Adweek on 6/28/09 […]
Andy Monfried is CEO of Lotame, an advertising solutions provider for the social web. AdExchanger.com: You recently stated on your blog that “Data is King” and go on to argue that – over time – purchase intent data (i.e. ecommerce, search) is less valuable than the data derived from a social profile/graph. Search marketers must have […]
