Apple is laying down the law for app developers through a set of new rules, which are slated to take effect in conjunction with its long-awaited iPhone release on Monday.
Apple's alterations restrict developers' access to data from HealthKit, its factory-installed fitness monitoring app, and third-party app extensions. The new stipulations will likely apply to the next-generation iPhone, in addition to the first-generation "iWatch," as the company's anticipated wearable device is being called by observers.
Updates to Apple’s app store guidelines state: “Apps may not use user data gathered from the HealthKit API for advertising or other use-based data mining purposes other than improving health, medical, and fitness management, or for the purpose of medical research.”
Gearing up for next week’s product release, AdExchanger asked executives from Wunderman, Hill Holiday, ID Health and McCann Health to respond to Apple’s pivot and to posit on the implications for the advertising industry.
Click below to read their responses:
- Becky Chidester, president, Wunderman World Health
- Noah King, VP, senior social media strategist, Hill Holiday
- Michael Maher, president, ID Health
- Eric Pilkington, EVP digital strategy, McCann Health North America