Technology

The term “data clean room” has gotten co-opted. Plus, a useful one-pager on the new baseline standards for DTC marketing. 

There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t so bad, according to researchers at Boston University.

A tool popular with law enforcement can track devices to sensitive locations. Plus, black boxes are getting a bit more transparent.

With the growing number of social media users paying for a premium and often ad-free service, how can marketers engage these audiences?

Ari Paparo’s Marketecture acquires another ad-tech publication; Spotify is launching an SSP; and CPG brands turn to “chaos packaging” to stand out among the crowd.

Despite Chrome’s cookie deprecation turnaround, a comprehensive CAPI strategy remains crucial for brands advertising on Meta, LinkedIn and Snap – yet many advertisers are dragging their feet. Why the reluctance?

Airbnb gets one step closer to launching a retail media biz; Google shakes up its ad tech executive team; and streamers struggle to balance ad and subscriber revenues.

At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.

We should welcome the opportunity to be part of identity’s path forward, now that we’ve released ourselves from the shackles of the cookie, writes Mark McEachran, SVP of product at Yieldmo.

The catalyst for Google’s future success – regardless of any legal ruling – is its YouTube strategy. Opening YouTube’s ad inventory to outside demand will increase its value.

Fertility companies are having their ads blocked on Google, TikTok and Meta. Plus, will the digital dark ages soon be upon us?

NCIS: Ad Tech takes off as Washington zeroes in on Adalytics reports; Kroger says attention has yet to prove correlation to performance; and inside California’s backroom deal with Google to fund journalism and AI.

But beyond making his parents proud, participating as a witness in a historical antitrust trial was gratifying for another reason, says Kevel CEO James Avery. “I never thought I’d have a chance to really say my piece like this.”

Sovrn is now offering its header bidding managed service, dubbed Ad Management, as self-serve software for a flat CPM fee.

In-game ad platform Frameplay joins with competitors to chase scale; top-level domains become a top-level concern; and could Google be forced to open its data warehouse?

PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.”

Prohaska Consulting debuted the ProNews Collective, a private marketplace of premium news publishers whose ad inventory will be exclusively available via Index Exchange.

HUMAN plans to build a deterministic ID from its tracking of more than 20 trillion digital signals per week across 3 billion devices, which will aid attribution for ecommerce.

Pinterest is picking up supporters on Wall Street. Plus, what’s the deal with the search advertising, AI and data licensing deal between Google and Reddit?

By applying Adelaide’s Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s self-serve platform.

Dotdash Meredith’s Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM’s D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.

The online advertising industry is staring down the barrel of not one but two potential shutdowns that could radically change where brands put their ad dollars in 2025, according to Madison and Wall’s Brian Weiser and Olivia Morley.

Chalice integrated with Index Exchange, and it’s not a typical partnership. Plus, Microsoft will be moving on from its retail media platform Promote IQ.

TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now outpaces demand.

Google isn’t perfect. But it offers convenient, cost-effective advertising tools that millions of small businesses use to find customers, grow and succeed. If the DOJ breaks up the company, it will also break those tools.

The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with NBCUniversal.

Outbrain is trying to shed its chumbox rep by bringing social media-style vertical video to mobile publishers on the open web.

Billups, a managed services agency that specializes in OOH, is making its attention measurement solution and a related analytics dashboard available for general use.

A web crime ring that sold Facebook account service tickets collapses in dramatic fashion; how US antitrust precedent could inform the DOJ/Google ad tech trial; and more publishers turn to paywalls as the open web shuts its gates.

Lyft’s media network has grown a lot in two years. On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across its network.