Technology

Amazon and Apple reported Q4 and full-year 2022 earnings, and ad revenue has covertly become an important factor for both companies.

As brands continue to explore what customer data platforms (CDPs) are and how best to use them, the introduction of reverse ETL tools and deconstructed CDPs have only further muddied the water. 

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Residence Residential IP networks (Honeygain, EarnApp and Pawns.app, to name a few) are services that pay people for access to their IP, usually something like $25 to $75 per month, depending on how much data they share. It’s a useful service for […]

How should the ad industry treat consumers’ call for data privacy? The IAB, ANA and 4A’s are at odds on how to tackle a thorny issue.

Growth marketing firm Power Digital has acquired marketing consultancy Sproutward to strengthen its data and analytics chops. The acquisition is Power Digital’s fifth in the last four years.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Topic, Please Google recently published its latest quarterly progress report to the CMA, the UK’s antitrust regulator, regarding its Chrome Privacy Sandbox proposals – and there are several notable updates from last quarter. For one, Google is considering page-level metadata for the Topics […]

Havas Media named FreeWheel a preferred SSP partner for premium video for two reasons: transparency and supply path optimization.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost And Found If you’re wondering what happened to all the titles HBO Max just cut, they were rehomed across two other streaming platforms. On Tuesday, Warner Bros. Discovery announced that it’s making more than 220 canceled titles available on Roku and Tubi […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let The Search Begin The long-dormant search category is rousing. Microsoft recently invested $10 billion in OpenAI, maker of machine learning content creation software DALL-E (for images) and ChatGPT (for text responses), with plans to test ChatGPT’s returns for Bing searches. Meanwhile, Amazon […]