Yahoo! officially opened up the pocketbook in an impressive way by acquiring Associated Content and getting its own content generating machine. Startups looking to be acquired should be jumping for joy as CEO Carol Bartz addresses her company’s content future in competition with companies like Demand Media and AOL’s Seed. There is also an important […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc.’s McDonald On Data Digiday Daily’s Melinda Gipson covers Time Inc.’s president of Digital Kurt McDonald at the recent AudienceScience Targeting Summit. Rather than shying away from the challenges that online data presents publishers today, McDonald is choosing a pro-active approach. According to […]
Ramsey McGrory takes over his responsibilities. Read more on PaidContent.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Network And Publishers In Mediaweek Following last week’s article in which Mediaweek reporter Mike Shields identified several publishers who claimed that ad network, InterCLICK, had misrepresented their inventory, this week, each is given the Mediaweek microphone to state their case. Read more. InterCLICK […]
Yesterday, Yahoo! announced their demand-side platform (DSP) pilot program yesterday in a post co-authored by Ramsey McGrory (VP, North American Marketplaces) and Seth Dallaire (VP, Mid Market Sales) on the Yahoo! advertising blog. In discussing its partnership with five demand-side platforms and its DSP strategy going forward, McGrory and Dallaire wrote: “The pilot will demonstrate […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Wins Patent; Owns Mobile OK, Google doesn’t own mobile, yet, but it has added another patent to the portfolio as VentureBeat’s Kim-Mai Cutler discovered a recent patent approval by the U.S. Patent & Trademark Office titled, “Determining and/or using location information in an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! On Q1 2010 Barron’s Eric Savitz provides a bulleted list from the remarks made by Hilary Schneider, EVP of Yahoo! North America, at the Goldman Sachs Technology Conference in San Francisco. According to Savitz, Schneider said that the “rebound in brand advertising the […]
Yahoo! says that in AdExchanger.com’s news round-up earlier today, there was a clear misinterpretation of the comment by Yahoo! VP Ramsey McGrory at yesterday’s IAB meeting regarding concerns publishers should have about RTB. McGrory tells AdExchanger.com that his point “was that the lost bid data that comes when an auction is broadcast to bidders and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Display Comeback Brian Morrissey pens “Display Ads Aim for a Banner Year” on AdWeek and says, “Banner ads, nearly given up for dead, are showing new life thanks to developments in the display ad business that could close the gap between ad spending […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Reports Q4 ’09 Yahoo! reported its Q4 earnings for 2009 and the big news is “CEO Carol Bartz noting that the company would disable its irksome ‘hover interaction’ on the homepage,” according to Kara Swisher of All Things D. The Associated Press reports […]
