OPINION: On TV & Video
Walmart’s Vizio Deal Isn’t About TV – It’s About Data
Data has not only become the new oil for marketers; it is also the oxygen breathing life into TV advertising with new branding and performance opportunities.
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Vizio
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With Vizio, Walmart Finally Places Its Stake In The Ad Industry
Don’t get me wrong – Walmart is going to sell a lot of Vizio TVs. But its bigger interest in Vizio stems from data and advertising.
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What’s Behind Big Platform Partnerships?; Walmart's Vizio Vision
In today’s newsletter: Walled gardens are turning into an interconnected network of fortresses; Walmart eyes a Vizio acquisition; Dentsu stumbled in 2023.
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TTD’s OpenPath Adds CTV Inventory; News Subscriptions Aren’t Extinct Yet
In today’s newsletter: The Trade Desk opens up OpenPath to CTV inventory; subscriptions remain an important revenue source for news publishers; and a class-action lawsuit alleges PHE violated the California Invasion of Privacy Act.
Tagged in:- Activate
- Adam & Eve
- Axios
- B2B marketing
- Bloomberg
- ClearLine
- cox media group
- CTV
- financial times
- google analytics
- havas
- Jack Marshall
- Ledger Bennett
- Magnite
- NYT
- OpenPath
- PHE
- pubmatic
- SiriusxM
- SpringServe
- super bowl
- Temu
- The Economist
- The Information
- the trade desk
- Toolkits
- Vizio
- WSJ
- Yahoo Backstage
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IAS More Than Measures Up To Its Revenue Goals
Integral Ad Science (IAS) had a healthy Q3, with revenues increasing 19% YOY to $120.3 million. And shares jumped by about 5% after earnings.
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OPINION: On TV & VideoYouTube Now Competes With Networks. So Networks Should Cut YouTube
YouTube is now a rival to TV networks. Yet many networks still post their content to the platform via friendly licensing agreements. In the current war for viewer attention, this is a potentially crippling move.
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Magnite And CTV: Together Forever (Or At Least In Q2)
Magnite’s still enamored of CTV. CTV’s contribution to Magnite’s revenue was up 8% YOY, from $52 million to $56 million.
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Now That’s What I Call SMB Service; Can Cirque du Soleil Be A Gen Z Thing, Too?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow Your Intuition, I Guess Intuit, which owns Mailchimp and accounting software like TurboTax and QuickBooks, is launching an ad network called SMB MediaLabs, Adweek reports. As the name implies, Intuit’s media business is a “small business-focused media network.” But it’s focused on […]
Tagged in:- Adam Mosseri
- amazon
- Android
- apple
- Apple's iOS
- Cirque du Soleil
- Dave Raggio
- Doceree
- Elon Musk
- Gen Z
- Instacart
- intuit
- Jean-Paul Colaco
- Kate Miller
- LiveRamp
- MailChimp
- Motorola
- NBCU
- Nickole Tara
- paypal
- QuickBooks
- Roblox
- Samsung
- Simon Owens
- SMB MediaLabs
- SpaceX
- T-Mobile
- Tesla’s Model X
- TikTok
- TurboTax
- Tycoon
- Vizio
- Walmart
- WarnerMedia
- X Corp
- xAI
- YouTube Shorts
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OPINION: On TV & VideoWith The Rise Of TikTok, TV Advertising Will Get A Boost
TikTok’s claim to fame isn’t just viral dance trends; the platform is impacting consumer buying patterns and advertising strategies, writes Stacy Durand, co-founder of SmartMedia Technologies.
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OPINION: On TV & VideoWhy Publishers Need A Hybrid Approach To CTV Monetization
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Greg Morrow, general manager, streaming media group at Bitcentral. We all know about the value of CTV. But there is rarely any conversation about the spread of audiences and how to reach them. CTV tends […]