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Checks And Balances Are Key To Clean, High-Quality Data

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Finora, senior vice president of data at ShareThis. Marketers now use data-driven initiatives as the backbone of their campaigns more than ever. But with this boom comes the exponential concern about data transparency and... Continue reading »
by AdExchanger // January 5th, 2018 //
»
Gannett Applies Test-Focused Approach To Boost Social Traffic

In 2015, Gannett started using a free tool from ShareThis to optimize Facebook posts by testing more than one headline or image at a time. Since then the tool has significantly supported two goals: improving Gannett's engagement on Facebook and driving audiences to USA Today sites such as sports property FTW. “This allows us to... Continue reading »
by Sarah Sluis // April 10th, 2017 //
»
How Can We Move To High Predictability Ad Serving?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nanda Kishore, chief technology officer at ShareThis. When you’re an Olympic sprinter, the only thing that matters is speed. But when you’re an online advertiser, you need more than just... Continue reading »
by AdExchanger // May 12th, 2015 //
»
ShareThis Appoints A Programmatic VP

ShareThis, the purveyor of a social share button spanning a wide swath of publisher sites and channels, on Tuesday appointed Wade Rifkin as its VP of Programmatic Partnerships. Rifkin came from agency DigitasLBI, where he was VP of Programmatic. (See the Q&A on his transition). Rifkin’s relationships with trading desks and agencies should come in handy, particularly since ShareThis... Continue reading »
by Kelly Liyakasa // November 19th, 2014 //
»
Why Social Matters In A Programmatic World

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Prasanta Behera, vice president of ad products at ShareThis. In today's digital market, buyers need more than the traditional frameworks used to classify ad inventory. Content needs to be treated... Continue reading »
by AdExchanger // January 30th, 2014 //
»
ShareThis Tightens Social Data Relationship With Starcom MediaVest

Social data analytics provider ShareThis is allowing Publicis-owned Starcom MediaVest Group to embed the company's Social Quality Index rankings in its advertiser dashboard. In essence, the SQI is an indicator of the volume of social sharing and clicks across all of ShareThis's 2.4 million publishers, who are mostly smaller, long-tail players but also include major... Continue reading »
by David Kaplan // April 25th, 2013 //
»
ShareThis Acquires Socialize To Close The Revenue Loop Around Mobile And Social

Social data analytics provider ShareThis has raised a $23 million third round and has wasted no time spending a chunk of that cash by purchasing Socialize. Socialize creates tools for app developers who want additional social functions attached to their works. The point of the deal, details of which were undisclosed, is to give ShareThis... Continue reading »
by David Kaplan // March 20th, 2013 //
»
ShareThis CEO Abrahamson Sees Brand Opportunity Ahead

With a year under his belt at sharing data company ShareThis, CEO Kurt Abrahamson says the past year was one of strong growth in terms of all the usual metrics of revenue, staff and success of clients – though he declined to provide specifics. His optimism for 2013 starts with something ShareThis calls the “SQI”... Continue reading »
by John Ebbert // January 30th, 2013 //
»
 

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