ARCHIVE FOR:

Prasanta Behera

  • OPINION: Data-Driven Thinking

    Why Social Matters In A Programmatic World

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Prasanta Behera, vice president of ad products at ShareThis. In today’s digital market, buyers need more than the traditional frameworks used to classify ad inventory. Content needs to be treated […]

    Tagged in: