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»Bitly

How Bitly Built A Data Platform Out of A Link-Shortening Service

Bitly was known as the de facto Twitter link shortener back in 2008. As that business commoditized – and Twitter, Google and other platforms released their own versions – Bitly recognized its real value was in the data exhaust left behind by its links. That spurred the enterprise platform Bitly OneView, a tool it launched... Continue reading »
by Kelly Liyakasa // December 13th, 2016 //
»
ShareThis Appoints A Programmatic VP

ShareThis, the purveyor of a social share button spanning a wide swath of publisher sites and channels, on Tuesday appointed Wade Rifkin as its VP of Programmatic Partnerships. Rifkin came from agency DigitasLBI, where he was VP of Programmatic. (See the Q&A on his transition). Rifkin’s relationships with trading desks and agencies should come in handy, particularly since ShareThis... Continue reading »
by Kelly Liyakasa // November 19th, 2014 //
»
Is Bitly Breaking Its Links To The URL?

Is Bitly quietly becoming a platform company? The link cruncher rolled out Tuesday the Bitly Certified Partner Program with inaugural partners Percolate, Spredfast, Buffer, Sprinklr, IFTTT, Dynamic Signal and EveryoneSocial. “We’re focused on platform integrations to support owned, earned and paid campaigns with Bitly’s tools and audience data,” said Jennifer Hanser, the company’s newly-hired senior... Continue reading »
by Kelly Liyakasa // June 3rd, 2014 //
»
Bitly: We Are The Independent, Third-Party Arbiter Of Clicks Between Every Platform

If you’ve ever shortened or shared a link on a social platform, chances are you’ve used Bitly. “We are so ubiquitous, but at the same time, people gloss right over us,” said Mark Josephson, CEO of URL shortening service Bitly. He joined the company six months ago from AOL, where he served as SVP of... Continue reading »
by Kelly Liyakasa // March 10th, 2014 //
»

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