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»starcom mediavest group

Publicis Struggles With Talent Exodus After VivaKi's Breakup

It's been a year since Publicis Groupe forced a big transition of its programmatic operation that many saw as the future of data-driven agency services: It decentralized its seven-year-old trading desk, VivaKi AOD, and reassigned its employees to new jobs within the holding company's media agencies. Today, its grand experiment is seriously strained by a... Continue reading »
by Zach Rodgers // March 7th, 2016 //
»
Why Live Nation Thinks Programmatic Can Take Over The Concert And Festival Scene

A year after embracing programmatic technology, Live Nation is planning another major expansion of its ad tech capabilities, this time by connecting its many online and offline properties into a holistic marketing platform. With its “Fan Connect programmatic platform,” the entertainment company is continuing its evolution into a “digital publisher” – not in the sense... Continue reading »
by James Hercher // July 7th, 2015 //
»
Starcom MediaVest: ‘Mobile Is Important To Every Client Regardless Of Product’

Barcelona’s Mobile World Congress didn’t always have a “Hall 8.”  Today, that’s where they keep all the mobile ad tech – and it’s huge. An entire pavillion packed with vendors and bustling with brands and agency reps looking to get serious about mobile innovation. “The first year I came here, it was very much about the... Continue reading »
by Allison Schiff // March 4th, 2015 //
»
Starcom MediaVest Group And Nielsen Catalina Partner At Behest Of Kellogg And Kraft

Publicis-owned Starcom MediaVest Group (SMG) and Nielsen Catalina Solutions (NCS) – a 2009 joint venture between Nielsen Research and Catalina – unveiled a two-year partnership Wednesday wherein Nielsen Catalina’s household-level purchase data will integrate directly with SMG’s optimization system TARDIIS. This deal will ideally let SMG clients swiftly access NCS data so they can better allocate... Continue reading »
by Ryan Joe // September 24th, 2014 //
»
Starcom’s Sirkin: Real-Time Marketing Metrics Must Meet Workflow Demands

Marketers need to fundamentally rethink the traditional purchase funnel if they want to effectively target media and messaging in the future, says Kate Sirkin, EVP and global research director of Starcom MediaVest Group (SMG). Leading a discussion at Publicis Groupe's New York headquarters Thursday alongside social analytics agency Mashwork, Sirkin discussed how social data is unlocking... Continue reading »
by Kelly Liyakasa // February 21st, 2014 //
»
From Bullets To Buckshot: Acxiom CEO Scott Howe On The SMG Partnership

One must forgive Scott Howe, CEO of big data solutions provider Acxiom, for gushing a little. “I’m kinda preaching here but I feel passionate about this, because I’m an agency guy, but I think the days of the silver bullet are done,” he told AdExchanger. He’s referring to advertising and marketing messages that adhere to... Continue reading »
by Ryan Joe // December 5th, 2013 //
»
A New School Of Consultants Swims Upstream

Consulting businesses are popping from the foliage like so many munchkins in Oz, eager to guide bewildered marketers – lost, perhaps dealing with head trauma – through a fragmented and hallucinatory media landscape to the yellow-brick…well, you get it. Last month, Starcom MediaVest Group took the wraps off a new advisory business called Zero Dot. The... Continue reading »
by Zach Rodgers // December 3rd, 2013 //
»
Yahoo Teams Up With Starcom To Launch Targeted Video Ads

The next time you see a video advertisement on Yahoo, it will most likely be tied to search data and other information that Yahoo has about you through a new partnership with Starcom USA. Yahoo and Starcom have struck a deal to deliver video ads across Yahoo’s properties that are targeted at viewers based on... Continue reading »
by Judith Aquino // November 11th, 2013 //
»
Agencies, Ad-Tech Vendors And Avoiding Appearance Of Conflict

Notice how the cover-up of scandal is often worse than the original misdeed? The same is true when it comes to the appearance of a conflict of interest – if it looks like a conflict, you've got a conflict. That's ultimately what led Starcom MediaVest Group CEO Laura Desmond to resign from the board of... Continue reading »
by David Kaplan // September 30th, 2013 //
»
ShareThis Tightens Social Data Relationship With Starcom MediaVest

Social data analytics provider ShareThis is allowing Publicis-owned Starcom MediaVest Group to embed the company's Social Quality Index rankings in its advertiser dashboard. In essence, the SQI is an indicator of the volume of social sharing and clicks across all of ShareThis's 2.4 million publishers, who are mostly smaller, long-tail players but also include major... Continue reading »
by David Kaplan // April 25th, 2013 //
»
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