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»Vogue

Condé Nast’s Video EVP: Social Feeds Are The New Broadcast Networks

Like other digital publishers, Condé Nast wasn’t immune to the challenges of scaling an upstart, owned-and-operated video property in a climate dominated by YouTube and Facebook. In 2015, Condé Nast’s video hub, The Scene, struggled to hit its stride, despite owning a portfolio of popular titles that includes Vogue and Vanity Fair. That’s changed, according to Joy... Continue reading »
by Kelly Liyakasa // January 5th, 2017 //
»
ShareThis Tightens Social Data Relationship With Starcom MediaVest

Social data analytics provider ShareThis is allowing Publicis-owned Starcom MediaVest Group to embed the company's Social Quality Index rankings in its advertiser dashboard. In essence, the SQI is an indicator of the volume of social sharing and clicks across all of ShareThis's 2.4 million publishers, who are mostly smaller, long-tail players but also include major... Continue reading »
by David Kaplan // April 25th, 2013 //
»
 

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