ShareThis Tightens Social Data Relationship With Starcom MediaVest
Social data analytics provider ShareThis is allowing Publicis-owned Starcom MediaVest Group to embed the company’s Social Quality Index rankings in its advertiser dashboard. In essence, the SQI is an indicator of the volume of social sharing and clicks across all of ShareThis’s 2.4 million publishers, who are mostly smaller, long-tail players but also include major […]