self-serve

AI is bringing accountability to ad tech’s murky middle, helping brands like EssilorLuxottica cut out bots, bad bids and wasted spend before a single impression runs.

Two quarterly reports might not be enough to confirm a pattern. But it is enough information to draw a line – and so far, that line is going up for MNTN.

Spanish airline Iberia has gone fully self-serve by adopting Flight Control, Clinch’s tool that allows advertisers to manage the entirety of their campaigns. Flight Control provides real-time data and improved ad personalization.

Huggies Healthcare adopted a new digital marketing strategy which allows it to customize a media plan based on marketing channels, specific associations within an industry, media placement and other strategic parameters.

AppLovin’s stock popped by more than 28% in after-hour’s trading Wednesday on the news that it plans to offload its entire apps business at a $900 million asking price by next quarter.

The partnership makes MFA-blocking tools more accessible to mid-size buyers. Plus, AdLib can block MFA regardless of whether a DSP is willing to proactively filter it.

The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, including video functionality and contextual and age-based targeting available on a self-serve basis.

YouTube is very much in the hot seat. However, let’s zoom out and consider all of the different media companies and platforms that are doling out “grab bags” of video inventory.

DanAds is in growth mode, and its US expansion is in full swing. It also has its sights set on profitability by the end of the year. But the volatile market has DanAds rethinking its IPO.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… This classic comic first ran in December 2014.

Scaling your marketing ops isn’t an easy task when you’ve got 60 million monthly active users and a massive store of historical data going back nearly two decades. Just ask Pandora. “It’s been a really big challenge for us,” said David Hassler, director of software engineering at the music streaming platform. For the past two […]

Self-serve interfaces are old hat in the digital world. But they’re relatively new to TV buyers who struggle with the planning, buying and measurement of audience-based campaigns. Ampersand, the Comcast/Cox/Charter joint ad sales venture previously known as NCC Media, is trialing a self-serve version of the AND platform, its advanced TV planning interface that treats […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called To Account Snapchat users may finally start to see brands posting organic content. There are 30 brands testing account pages, including Ben & Jerry’s, Target, Tim Hortons and Gucci. The new brand landing pages feature videos, custom AR lenses and a native storefront […]

Amobee is making its suite of tools for TV and connected TV planning, targeting and measurement available on a self-serve basis starting Wednesday. The solution, called TV Amplifier, was first released as a managed service last year. Automation is needed in an increasingly fragmented media landscape, particularly with streaming consumption rising during the pandemic, said […]

TikTok is graduating into self-serve. On Tuesday, TikTok made Ads Manager, its self-serve ad platform, globally available in a move that should help usher in more ad budgets, particularly among small and mid-size businesses. To further woo SMBs, TikTok will donate $100 million in ad credits so that SMBs can promote themselves during the health […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Not-So-New Microsoft Microsoft CEO Satya Nadella, speaking at a private media event last week, explained how the trillion-dollar company plans to keep up with the evolution of enterprise and consumer tech – and why that doesn’t mean giving up on legacy businesses. “What […]

After a string of lackluster quarters, Twitter seems poised for a rebound and potential profitability, with early plans to launch RTB buying capabilities on its platform – but it’s still slow going. Although the company beat revenue expectations for the third quarter Thursday with $590 million, that number was down 4% year over year from […]

Snapchat parent Snap Inc. added partners to its Ads and Custom Audience Match APIs on Tuesday and introduced a new API category for Creative. It also did something marketers have been wanting for a while: letting them license Ad Partners’ tech for self-serve buys. Before the update, buyers could only purchase Snap Ads via a managed service, which was basically […]

At long last, AOL is really starting to make use of its 2015 Millennial Media acquisition. On Tuesday, Verizon-owned AOL rolled out self-serve functionality for its mobile supply-side platform, One by AOL: Mobile. It’s basically AOL’s answer to Google’s AdMob or Twitter’s MoPub. AOL beta tested the capability for several months before launch with several partners, […]

Drawbridge is letting brands get their hands dirty with cross-device data. On Monday, the cross-device company launched self-serve functionality that lets ad buyers see how their buying choices affect what sort of identity graph they get on the other side. The goal is to give advertisers more control so “they can really see how this […]

After six months in beta, LinkedIn unveiled its “Sponsored Updates” feature for marketers with budgets of all sizes, and mindful of balancing current trends around programmatic, native advertising and content marketing. Alison L. Engel, LinkedIn’s senior director of global marketing, acknowledged that those terms sum up the latest evolution of the professional social network’s advertising […]

In contrast to the recent stumbles by Facebook, LinkedIn has done fairly well since filing its IPO (the stock was even up slightly on Tuesday, closing at $107 a share). But that doesn’t mean LinkedIn doesn’t have the same pressures to show a diversified source of revenues. And from the looks of things right now, […]